Haagen-Dazs moon cake coupon chaos
Scalpers reselling to make a difference of thousands of yuan moon cake prices are inflated
As the Mid-Autumn Festival approaches, Haagen-Dazs mooncake coupons have reached the peak of redemption, and the number of scalpers selling cards and coupons has also increased.
A reporter from the Beijing News recently visited Haagen-Dazs' three pick-up points in Beijing and found that scalpers were active nearby.
According to the scalper's quotation, the recall price of Haagen-Dazs moon cake coupons is mostly 40%-50% off the original price, and the coupon prices are mostly 40%-70% off.
The scalpers can profit from tens of yuan to more than a hundred yuan, and can attract group purchase orders by means of false invoicing.
Searching for "Haagen-Dazs moon cake coupons" on second-hand platforms and e-commerce platforms, you can find that some Haagen-Dazs "delivery coupons" and "choose one more" coupons are on sale.
A number of Haagen-Dazs dealers confirmed that such multiple-choice coupons are "selling dog meat".
Haagen-Dazs has issued a statement saying that the "Haagen-Dazs "choose one" card coupons" that offer a variety of gifts under the banner of Haagen-Dazs are not officially authorized.
The reporter also found that some Haagen-Dazs moon cake products priced at about 1,000 yuan have the problem of price reduction in disguise and false high prices.
Phenomenon 1
The scalper resells moon cake coupons and earns tens to more than 100 yuan each
The reporter recently visited Haagen-Dazs' three pick-up points at Fuxing Road Cuiwei Plaza, Sogo Department Store, and Guorui Shopping Center, and found that scalpers were active nearby.
According to the scalper's quotation, the recall price of Haagen-Dazs moon cake coupons is mostly 40%-50% off the original price, and the coupon prices are mostly 40%-70% off.
That is to say, every time a coupon is resold, the scalper can make a profit from tens of yuan to more than a hundred yuan.
Scalper 40% off coupons, 30% off coupons for sale
On September 12, at Haagen-Dazs’ self-pickup point in Cuiwei Square on Fuxing Road, there were more than 10 scalpers engaged in the sale and purchase of Haagen-Dazs card coupons nearby.
In the Haagen-Dazs store, which is separated from the underground pick-up point by a ladder, there are also scalpers staying at the door or shuttled to the store from time to time, asking customers if they intend to sell moon cake coupons.
"Linglong Xinyi will receive 130, and Caiyun chasing the month will receive 300. The cheaper it goes, the cheapest mooncake coupons on the afternoon of August 15." There is one week before the Mid-Autumn Festival, Huang Niu Lao Zhang gave his "sincere price"—— The original price of "Colorful Cloud Chasing the Moon" was RMB 300, and the original price of "Seven Stars with Moon" was RMB 498 and the price of "Linglong Heart" was RMB 288.
If you buy coupons from him, you can get a 30% discount on the original price.
This means that for every coupon sold, Lao Zhang can earn a price difference ranging from RMB 70 to RMB 168.
The scalper Chen gave a more tempting quotation-the coupon price of "Colorful Cloud Chasing the Moon" can be 350-380 yuan, the coupon price of "Seven Stars with Moon" is 280 yuan, and the coupon price of "Linglong Heart" is 140 yuan. -150 yuan.
Regarding the selling price of moon cake coupons, Chen said that if the quantity required is large, the group purchase price can be as low as 65% off (based on the original price, the same below).
In Sogo Department Store and Guorui Shopping Center, there are also scalpers selling Haagen-Dazs mooncake coupons. They usually collect coupons at a price of 40% to 50%, and sell them at a price of 6.5 to 70% of the original price.
In addition to on-site transactions, some scalpers have also made "business" online.
Mr. Wang, who does card and coupon business on a second-hand platform, said that he can get Haagen-Dazs moon cake coupons with a 40% discount from the dealer. The coupons received from retail investors are generally less than 50% off, and then about 60% to 70% off. Sold at the price.
During the inquiry process, most scalpers will repeatedly emphasize that their coupon prices are "one a day", and the closer the exchange deadline is, the lower the price will be. "If you have excess coupons in your hand, it is best to sell as soon as possible, the later the less valuable. No coupons will be collected on the holiday day. Your coupon will be a blank sheet of paper to me."
Some scalpers say that they can falsely issue invoices for arbitrage
“The company’s order can be ordered from us, and it can be settled by saying hello 10 days in advance. Public transfer and invoicing are both possible.” At the pick-up point at the Haagen-Dazs Princess grave shop, Huang Niu Fangyuan (a pseudonym) said it can satisfy the enterprise. For group purchase needs, in addition to Häagen-Dazs invoices, supermarket invoices can also be issued.
The reporter visited 3 pick-up points in Haagen-Dazs and found that most scalpers claim that they can provide mooncake coupons in large quantities in addition to selling mooncake coupons to individual tourists, and the sources of coupons are diverse.
Fangyuan claimed that it cooperated with Haagen-Dazs distributors outside of Haagen-Dazs through a shareholding to obtain a source of coupons.
Lao Chen, who is doing card and coupon business near the Princess Cemetery of Cuiwei Department Store, revealed that his Haagen-Dazs moon cake coupons are mainly from gift companies in Beijing or Shanghai, which have cooperation with Haagen-Dazs. "We get about 6 percent off the goods. , 6.3% off."
The card broker Baoling (a pseudonym) claims to be the home of the Haagen-Dazs mooncake distributor. "If you get the goods from me, you can get 6.8 or 6.9% off. If someone else gives you a lower price than mine, I definitely don’t bring it. Invoices, and many scalpers can't find them."
The reporter noted that as a "killer" to attract group-buying customers, many scalpers claim that they can issue Haagen-Dazs invoices.
If buyers need arbitrage, some scalpers claim that they can also issue invoices falsely. For example, when invoices are issued at a nominal price of 30% off, the actual transaction price is only 6.8% off. Buyers can receive 2% of the profit after reimbursing the invoice. middle.
Phenomenon 2
"Choose one more" coupon hidden high-profit mystery
Searching for "Haagen-Dazs moon cake coupons" on second-hand platforms and e-commerce platforms, you can find that some Haagen-Dazs "delivery coupons" and "choose one more" coupons are on sale.
Sellers generally claim that such multi-choice coupons have the advantages of multiple product options and long redemption periods.
A number of Haagen-Dazs distributors confirmed that consumers are often told that they are out of stock when redeeming, and they can only choose other products, and sellers can get higher profits.
Some merchants launch their own "choose one" coupons
The reporter saw in an online store called "Hongyun 88.com" that while selling Haagen-Dazs moon cake self-pickup coupons, the seller also sold a "Haagen-Dazs moon cake "one of eight" gift certificates."
The product page shows that Haagen-Dazs Exquisite Heart, Perfect Perfection, Seven Stars with Moon, Cloud Chasing the Moon, and Jin Zun 5 mooncake vouchers were made into the "Eight Choice One" gift certificate, ranked "01" option, and the other 7 One option includes Yangcheng Lake hairy crab gift box, tea gift box, trolley box, four-piece home textile set, electric oven, air fryer, etc.
According to the customer service of "Hongyun 88.com", its "one of eight" coupons are not officially issued by Haagen-Dazs, but if customers redeem moon cake coupons, they will be sent to Haagen-Dazs store coupons.
The customer service stated that "multi-choice coupons can be chosen freely, valid for 2 years, and store coupons are collected before September 21."
Another store referred to as "Hongtaoweiye" sells "Haagen-Dazs "choose one from five" national delivery coupons."
The store staff stated that the voucher was launched by the company itself. “Our voucher has the advantage of long redemption time. The store voucher expires on September 21, and some customers can’t make it. Our voucher is one of five, redeemable The date can be extended to May 31 next year."
The layout provided by the staff shows that the front of the "choose one from five" coupons is based on the Haagen-Dazs mooncake design drawing, and the Haagen-Dazs logo is printed on the upper left corner, with the text "Colorful Clouds Chasing the Moon, Free Delivery to Home".
The spread between self-withdrawal coupons and multi-choice coupons can be up to 9 times
A number of Haagen-Dazs distributors and "scalpers" confirmed to reporters that the multi-choice coupons are printed by the card brokers themselves, and there is no guarantee of quality or service. Once consumers exchange Haagen-Dazs mooncakes, they will often be told that they are out of stock and then be Forced to choose other products.
"To put it bluntly, it means selling dog meat." A person in charge of group buying in a chain bakery company told reporters.
Wang Mingzhe (pseudonym) has been engaged in the distribution of Haagen-Dazs mooncakes for more than 10 years. It was discovered three or four years ago that someone had borrowed Haagen-Dazs name to make and sell multiple choice coupons.
He revealed that small dealers usually get the goods from large dealers at a price of about 35% off the face value of Haagen-Dazs moon cake self-withdrawal coupons, and then issue coupons at a price of about 30%, while the cost of other products in the multi-choice coupons is only It is about 20% to 4% off the face value of self-withdrawal coupons.
This means that it is also a 30% discount coupon, and small dealers can only make a profit of 24.9 yuan from a Haagen-Dazs Seven Star Banyue (face value 498 yuan) self-withdrawal coupon; and once consumers choose to exchange other goods, The card broker can make a maximum profit of 249 yuan from the multi-choice coupons of the same denomination, and the spread between the two is as high as 9 times.
Liu Junhai, director of the Institute of Commercial Law of Renmin University of China, believes that the unauthorized printing and sale of multi-choice coupons in the name of Haagen-Dazs by merchants is essentially a free ride on well-known trademarks.
This behavior violated the law, infringed Haagen-Dazs' exclusive right to use trademarks, and also infringed consumers' right to know, choose, and fair transaction rights.
As the brand owner, Haagen-Dazs has the obligation to supervise and regulate the sub-distributors.
A dealer revealed to reporters that Haagen-Dazs does not recognize these self-made multi-choice tickets and has issued a document prohibiting them.
A report obtained by a reporter from the Beijing News from the distributor shows that General Mills Trading (Shanghai) Co., Ltd., the Haagen-Dazs brand owner, issued to the distributor on August 27 "Regarding the regulation of the sale of Haagen-Dazs moon cake ice cream. "Official letter", claiming that the company recently discovered that some illegal "choose one" coupons are circulating in the market. These coupons prominently use Haagen-Dazs trademarks, pictures and related elements, but actually promote other products under the name of Haagen-Dazs At the same time, it also caused confusion among consumers, who mistakenly believed that they were buying Haagen-Dazs products.
Phenomenon 3
There is a disguised price reduction problem such as buying gifts and promotions in sales
This year's Mid-Autumn Festival Haagen-Dazs launched the golden moon cake ice cream co-branded with the Louvre Museum, priced at 998 yuan; the price of the "Lou Fu Yingyue" ice cream moon cake is as high as 1188 yuan.
A recent visit by the reporter found that the "Lou Fu Yingyue" purchase promotion is relatively strong. For example, if the value of the gift cake coupons and electronic coupons are subtracted, the actual price has not reached 1,000 yuan, and there are problems in disguised price reductions and false high prices.
Thousand-yuan products free computer bags, cake coupons, etc.
According to the official introduction, the design of the "Louvre Reflecting the Moon" gift box is inspired by the French landmark Louvre entrance "Glass Palace". The 8 ice cream mooncakes are also shaped like this and decorated with world-famous paintings, making the whole product a Hagen The most eye-catching display in the Das store.
The price of 1188 yuan has discouraged many people, but the actual sales have the problem of discounts in disguise, such as purchases and promotions.
On September 7, the clerk of the Haagen-Dazs Beijing Princess Tomb store introduced that the purchase of "Loufu Reflected the Moon" will give you a computer bag and two birthday cake coupons worth 358 yuan. The paper birthday coupons can be used at the end of this year. Used before, the e-birthday coupon is redeemed in the month of the birthday, "If you buy it earlier, there are other gifts, which are quite suitable, and they don’t cost much. Other gift boxes are not given, only discounts."
In the new Haagen-Dazs Beijing Xidan store, you can also get a computer bag and two birthday cake coupons worth 358 yuan, as well as two electronic coupons worth 50 yuan, when you purchase "Lou Fu Yingyue".
A customer in the store believes that if the price of 2 birthday cake coupons is subtracted, it means that "Lou Fu Yingyue" is only 472 yuan, "If there is a gift demand, buying this moon cake is quite suitable, and there is a refreshing move."
At the Haagen-Dazs flagship store on Tmall, the original price of "Golden Zun" ice cream moon cake coupons of 998 yuan will be discounted from August 25 to September 12 at 798 yuan, and you will receive a Louvre round backpack and value for purchase. A coupon package of 213 yuan; the discounted price of the event during the "Lou Fu Yingyue" 99 bargain festival period is 1,168 yuan, and a 700g cake coupon will be given.
Moon cake coupons have chaotic prices in various channels
It is worth noting that the prices of Haagen-Dazs moon cake coupons in offline stores, Tmall flagship stores, and distributor channels are not the same, and there is a certain degree of disorderly price problems.
From August 27th to September 12th, Haagen-Dazs Beijing store launched a Teacher’s Day promotion, with 20% off "Seven Stars with Moon" mooncake coupons, 20% off "Colorful Clouds Chasing the Moon", and "Linglong Heart" with the original price of 1,286 yuan plus " "Golden Zun" gift voucher combination sells for 1026 yuan.
According to the clerk, one coupon for "Linglong Xinyi" moon cakes is not discounted, and 5 coupons are 20% off. The discounted price is 230.4 yuan per coupon.
However, the reporter noticed that the discounted price of "Linglong Heart" sold at Haagen-Dazs Tmall flagship store was only 228 yuan/piece, and the purchase of one piece would be discounted, and a rainbow clutch was given as a gift.
Compared with the retail price, the price disorder in the group buying channel is more serious.
In the new Haagen-Dazs Xidan new store, the clerk reported that the group purchase prices of "Colorful Clouds Chasing the Moon", "Seven Stars with Moon", "Consummation Perfection" and "Linglong Heart" are respectively 20% off face value (547.76 yuan) and 20% off (398.4 yuan). , 25% off (291 yuan), 25% off (216 yuan).
On the e-commerce platform, a Haagen-Dazs dealer gave the coupons at 485 yuan, 338 yuan, 288 yuan, and 180 yuan.
Many "scalpers" confirmed to the Beijing News reporter that Haagen-Dazs moon cake coupons have different prices in different channels, and even different regions and different stores have different discounts. If "scalpers" are added, the price will be even more chaotic.
During the peak exchange period, whether the coupons are collected or issued, the "scalper" price can be described as "one sample per day", but the closer the exchange deadline, the lower the price. "You come to the exchange point on the last day and sell it to you at 50 yuan. "
"The problem of price disorder shows that the profit margin of the product is very high." Zhang Xiufang (a pseudonym), a veteran in the ice cream industry, told reporters that now consumers like to shop online, and official channel prices are more of a sample and price positioning for the market. , To some extent, are more willing to promote sales through other channels.
In response to the issue of price disorder, a reporter from the Beijing News tried to contact Haagen-Dazs. As of 21:00 on September 15th, there was no response.
According to the official customer service's response, there is a difference in the price between the physical store and the online store of Häagen-Dazs, and the dealer's pricing and purchase channels are not clear, and only the official channels can be answered.
Beijing News reporter Guo Tie Wang Siyang
A10-A11 version photography (except for signature) / Beijing News reporter Guo Tie