China News Service, Hong Kong, September 15 (Reporter Wang Jiacheng) The first Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival was held from September 2 to 21.
This shopping feast is over half of the time, how about the sales of Hong Kong merchants?
A reporter from China News Service learned from the organizer Alibaba and some merchants on the 14th and 15th that the response to the shopping festival exceeded expectations.
Since the opening of the Shopping Festival, more than 100 industrial belts, 298,000 well-known brands, and more than 13 million products in the Greater Bay Area, including food, beauty, digital, home appliances, personal care, home furnishing, and clothing, have appeared in the shopping festival.
Alibaba said that there are more than 10,000 Hong Kong and Macau brands participating this time.
Hong Kong merchants include Maxim's Mooncake Overseas Flagship Store, Lei Yue Mun Shao Xiang Yuen (Overseas Store), Kee Wah Bakery and Chow Tai Fook Tmall International Direct Store, etc.; Macau includes Wing Fai Food Flagship Store and Ying Kee (Macau) Flagship Store , October Fifth Flagship Store, Puyun Flagship Store, Eslite Coffee Flagship Store, Fragrance Family (Macau), etc.
Regarding the overall sales situation, Alibaba cited several sets of data to reporters, including consumers who have received a total of 10 million yuan (RMB, the same below) shopping red envelopes on the first day; September 2-10, Ma Bailiang Tmall The sales of flagship stores increased by 160% over the same period last year. One of the flagship products, Angong Niuhuang Wan, was selling well; from September 2 to 6, the sales of Guangdong’s time-honored Xinbaotang’s tangerine peel for 5 to 15 years increased by 50% year-on-year; September 2 As of the 13th, the five well-known and traditional mooncake brands in the Greater Bay Area, namely Maxim Mooncake, Yuen Long Ronghua, Guangzhou Restaurant, Tao Taoju, and Macau Yonghui, had sold more than 1.6 million pieces on Taobao and Tmall.
Huang Shaoji, managing director of Chow Tai Fook, said that the sales of this event were better than expected.
During the Greater Bay Area Shopping Festival, Chow Tai Fook not only participated in the main venue of Tmall, but the brand's official website also actively responded to the call of the Greater Bay Area, using smart retail tools to recommend the event to a wider range of consumers through the company's 40,000 shopping guides.
Hope to take this opportunity to further expand the Greater Bay Area market.
As a young "bakery", Hong Kong Huangyue had the mentality to give it a try and regarded the Greater Bay Area Shopping Festival as an opportunity for brand display. Unexpectedly, the shopping festival was just halfway through and many products were sold out.
Yan Yunbo, chairman of Huangyue Group, said that the brand has just been established for the fourth year. Although it has a certain reputation in Hong Kong, it is still relatively new in the Mainland.
Therefore, a total of 95,000 boxes of moon cakes were prepared this time. I thought I was happy to sell 80%, but I didn't expect that the sales were very good, and it was too late to replenish.
In his view, the Greater Bay Area Shopping Festival provides a good platform for Hong Kong businesses, giving brands the opportunity to be known and understood by more consumers in the Greater Bay Area and even the whole country.
Yan Yunbo said that this sales situation has encouraged him because the original intention of his brand was to spread Chinese culture through traditional food.
Chen Yiwei, the head of brand marketing of the fast cooking brand Ri Rizhu, said that the main product they specially prepared for the Greater Bay Area Shopping Festival this time is the "balone rice with abalone sauce" series, including abalone with abalone sauce and abalone with Buddha jumping over the wall, etc., which is full of Hong Kong flavor. ; The brand is constantly developing towards all-encompassing tastes, hoping to try different categories such as Hangzhou cuisine, local cuisine and Sichuan cuisine, hoping to move from the Greater Bay Area to the whole country.