Xinhua News Agency, Hong Kong, September 9th. On the 9th, the Hong Kong Tourism Board announced the launch of the "Hong Kong·Dacheng Community-West Kowloon" in-depth tour program, allowing visitors to experience the diversified cultural and artistic features of the West Kowloon Cultural District, Yau Ma Tei and Jordan. .

  This is the Hong Kong Tourism Board once again launched an in-depth tour program following the previous in-depth regional tour of the Old City Central and Sham Shui Po.

  Hong Kong’s Yau Ma Tei and Jordan areas have many historical buildings, “time-honored” shops and traditional craftsmanship, which have been constantly evolving and revitalizing in recent years.

Cheng Dingyi, Director-General of the Hong Kong Tourism Development Board, said that in-depth tourism with the theme of art and culture will become a major trend at home and abroad in the future, replacing the short-term and rapid tourism model of scenic spots. The "Hong Kong·Dacheng District" is a long-term development project. It is hoped that the modern art hub and traditional community will be combined to create an atmosphere where life and art are integrated, and then recommended to mainland and overseas tourists through the public and the Tourism Board, so as to prepare for the re-welcoming of tourists in the future.

  He said that he believes that this in-depth tour project can drive the regional economy and at the same time showcase Hong Kong's new art and cultural tourism experience, thereby attracting tourists from home and abroad.

  Yau Ma Tei Xiangsheng Sandalwood Fan Shop owner Luo Yeqiang said that the old street where the shop was located was very prosperous, but now there are only a few old-style shops. I hope this in-depth tour project can let more people, especially young people, understand the traditional culture of Hong Kong. For example, traditional products like sandalwood.

  The West Kowloon In-Depth Tour project covers the streets and alleys of Yau Ma Tei, Jordan and the West Kowloon Cultural District. The HKTB has launched five themed walking routes with regional characteristics, namely "Encounter Ancient and Modern Architecture" and "Recognize Traditional Handicrafts". "Looking for art and scenery along the coast", "Creating in the City" and "Must-Try Local Food", which involve more than 50 characteristic attractions and shops.

In addition, the Hong Kong Palace Museum and the M+ Visual Culture Museum in the West Kowloon Cultural District will open successively from the end of this year to next year.