China News Service, Chongqing, September 10 (Reporter Liu Xian) "We will bring Hong Kong's 3D art to Chongqing, an Internet celebrity 3D city, for a cross-border exchange." On the 10th, the Economic and Trade Office of the Hong Kong Special Administrative Region Government in Chengdu Director Li Yunyan made the introduction in front of the three-dimensional illusion art exhibition with both Hong Kong and Chongqing cultural characteristics.
On the same day, the "Hong Kong x Chengyu Salon: The Superposition Effect of Cultural Innovation and Commercial Brands" and the "Hong Kong 3D Fantasy Journey" organized by the Hong Kong Special Administrative Region Government's Economic and Trade Office in Chengdu and the Hong Kong Special Administrative Region Government's Liaison Office in Chongqing Troops art exhibition was held in Chongqing.
In a joint interview with Chinanews.com and other media, Li Yunyan introduced that there are three goals for holding two events this time.
The first is to promote the exchange of cultural and creative industries in Hong Kong, Chongqing and Chengdu.
The salon invited representatives of Hong Kong's cultural and creative fields such as the former president of the Hong Kong Illustrators Association and current professional member Huang Junfei, as well as representatives of enterprises in the art and cultural and creative fields of Chongqing and Chengdu, to share their development stories.
Second, it is hoped that the art, cultural and creative professionals in Chongqing and Chengdu can learn through this event that Hong Kong has many well-known art institutions, artists and practitioners, and they can expand their overseas business through Hong Kong.
The third is to show Hong Kong's landscape, architecture, food and other tourism and cultural elements to Chongqing people through art exhibitions.
In recent years, Hong Kong has made remarkable achievements in the development of cultural and artistic industries.
According to Li Yunyan, Hong Kong's share of the global art market is close to a quarter.
In 2019, the creative industries accounted for 2% of Hong Kong's GDP, which is about 60 billion Hong Kong dollars.
"The overall development momentum is very good."
It is reported that the "Hong Kong 3D Fantasy Journey" three-dimensional illusion art exhibition brings the works of Huang Junfei, presenting Hong Kong's most distinctive tourism and cultural elements to the audience in the form of three-dimensional paintings.
The picture shows the old Hong Kong street scene restored by 3D art in the mountain city of Chongqing, attracting citizens to take photos together.
Photo by Liu Xian
The exhibition displays seven three-dimensional paintings with four themes: Hong Kong's new and old urban landscapes, transportation, tourist attractions, traditional culture and food.
When the visitors check in and take photos, they put on body movements and expressions that fit the context of the painting, which will make the visitors feel like they are in a real 3D scene, starting a three-dimensional fantasy journey in Hong Kong.
Take the old Hong Kong streetscape as an example. The picture shows Pottinger Street in Central, Hong Kong. The stones are designed as a concave and one convex, which is convenient for pedestrians and allows rainwater to flow along both sides. It is a first-class historical building in Hong Kong.
There are hawker stalls on both sides of the street. Over the past 100 years, street vending has been one of the characteristics of Hong Kong's life.
In this exhibition, this old Hong Kong street scene was restored on a sloping stone ridge road in the mountain city of Chongqing.
The curator and head of Fine Effort Illustration, a Hong Kong illustration company, Huang Yang, told reporters that because of the new crown pneumonia epidemic, it is not convenient for everyone to travel to Hong Kong, so they packaged Hong Kong elements to the audience in Chongqing.
In the exhibition, you can see Hong Kong's high-rise buildings, authentic food, transportation and other elements.
In addition, he also hopes that all the company's works can be exhibited in the future, so as to explore more development opportunities in the Mainland.
At the salon, the guests made "The Value Created by Hong Kong Illustration Industry for Brands", "Use Cultural and Creative Power to Help Drain Commercial Real Estate Projects", "Cultural and Creative: From Brand Reshaping to Precision Marketing", and "Cross-Boundary Combination of Contemporary Art and Business" The theme of the speech, and the theme of "Hong Kong, Chengdu, Chongqing, symbiosis and win-win" as the theme of the dialogue.
One of the speakers, Chen Zhenhua, the founder of Chengdu Ruiqiao Commercial Operation Management Co., Ltd., is a director of the Hong Kong Chamber of Commerce in Sichuan Province. He has developed from Hong Kong to the Mainland many years ago.
In an exclusive interview with a reporter from Chinanews.com, he said that in recent years, the economy in Chengdu and Chongqing has developed rapidly and is full of vitality. Urban renewal requires a large number of talents, improves service levels, and introduces industrial IP to meet consumer needs.
These are the advantages of Hong Kong enterprises, from which we can see great opportunities.
The company has brought some well-known IP projects to the Chengdu-Chongqing area, "We are very optimistic about the market here."
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