Create "appearance anxiety" or have been suspected of breaking the law

　　The Chief Supervisor gives a "Guide to Avoiding Pitfalls" in Medical Beauty

　　Create "appearance anxiety", promote "ugliness and incompetence" or have been suspected of breaking the law!

A few days ago, the State Administration for Market Regulation researched and drafted the "Guidelines for the Enforcement of Medical Beauty Advertising (Draft for Comment)", focusing on cracking down on the creation of "appearance anxiety", before and after comparison of effects in the name of patients, and the phenomenon of receiving patients as doctors without qualifications. .

　　In the first half of this year, the Wuhan Municipal Health and Family Planning Law Enforcement Inspectorate launched a special rectification of illegal medical beauty services throughout the city.

Relevant experts accepted an exclusive interview with reporters to explain the outstanding chaos in the industry in detail, and gave a "guide for avoiding pits" on how consumers choose reliable medical institutions, reliable doctors, and reliable injections.

　　Selling "appearance anxiety"

　　Will be hit

　　"There are no ugly women, only lazy women." "Invest in yourself is the best choice"... Plastic surgery advertisements often associate appearance with laziness, poverty, and weak willpower. Such hints are more likely to induce people's appearance anxiety.

　　In February of this year, the China Youth School Media conducted a questionnaire survey on facial anxiety among 2063 college students across the country. The results showed that 59.03% of college students had a certain degree of facial anxiety, and 5.39% of respondents would consider cosmetic surgery due to facial anxiety. .

　　Since medical cosmetology is a special medical activity, if the service behavior is not standardized, it is easy to be self-defeating and even medical accidents occur.

Complaint data on the official website of the China Consumers Association shows that from 2015 to 2020, the number of complaints related to the medical aesthetics industry has increased from 483 to 7,233, and the number of complaints has increased by nearly 14 times in five years.

False propaganda and illegal medical practice are two prominent problems of medical and aesthetic institutions involved in litigation.

　　On August 27, in order to improve the scientific and standardization of medical beauty advertising supervision rules and safeguard the legitimate rights and interests of consumers, the State Administration for Market Regulation researched and drafted the "Medical Beauty Advertising Law Enforcement Guidelines (Draft for Solicitation of Comments)", which refers to a variety of medical beauty Advertising chaos.

These include creating "appearance anxiety", improperly linking poor appearance with negative reviews such as low energy, laziness, poverty, etc.; publicizing the effectiveness of diagnosis and treatment or making guarantees on the safety and efficacy of diagnosis and treatment; comparing the results before and after diagnosis and treatment using the name or image of the patient ; Use advertising spokespersons to make recommendations and certifications for medical cosmetology; and publish medical cosmetology advertisements in disguise in the form of introducing health, health maintenance knowledge, personal interviews, and news reports.

　　The chaos in the medical beauty industry contains huge risks

　　At present, Wuhan City has approved a total of 251 medical institutions with medical cosmetology diagnosis and treatment subjects, including 72 medical cosmetology hospitals (comprehensive hospitals containing medical cosmetology diagnosis and treatment subjects), and medical cosmetology clinics (comprehensive outpatient departments containing medical cosmetology diagnosis and treatment subjects). ) 156 and 23 medical beauty clinics.

In addition, there are 1,425 registered life beauty institutions in Wuhan.

　　Xu Jinbiao, Chief Supervisor of the Hubei Provincial Medical and Health Supervision Specialty and Chief of the Law Enforcement Team of Wuhan Health and Family Planning Law Enforcement Inspectorate, introduced that at present, the corps has launched a special rectification of illegal medical beauty services throughout the city.

According to the survey, the following problems are more prominent: life and beauty institutions illegally provide medical beauty services; individuals without doctor qualifications provide medical beauty services; individual doctors are driven by economic interests to provide medical beauty services in life beauty institutions; use hotels and hotels , Clubs, residential houses and other places illegally carry out medical beauty services; life beauty institutions act as "care" for medical beauty institutions, refer beauty customers to medical beauty projects and draw high commissions from them.

　　Xu Jinbiao said that for consumers, chaos in these industries carries huge risks.

The operating room and surgical instruments of illegal medical cosmetology institutions do not meet the requirements for disinfection and sterilization, which is likely to cause surgical infection; practitioners do not have medical expertise, and some personnel carry out so-called "micro-plastic surgery" after only short-term training, which is likely to cause personal injury. It may even cause disabling and fatal accidents; the origin of the medicines and equipment used is unknown, the quality cannot be guaranteed, and it is easy to cause bodily harm.

Since consumers receive medical cosmetic surgery in illegal institutions, the injuries caused are not medical accidents, and the rights and interests of the parties cannot be normally protected.

　　"Five Looks" Whether Medical Beauty Institutions Are Reliable

　　How to judge whether medical beauty institutions, doctors, and products used are reliable?

Experts give a "guide to avoiding pits" for medical cosmetology.

　　Look at qualifications: Regular and legal medical beauty institutions will hang the effective "Medical Institution Practicing License" and the corresponding surgical level project publicity in the eye-catching position.

　　Visitors: Medical aesthetic doctors must hold a "Physician's Practicing Certificate" and the qualifications of a "Medical Aesthetic Attending Physician". Nurses must hold a "Nurse Practicing Certificate". Consumers can log on to the National Health Commission website for inquiries and verifications.

　　Look at the environment: Aesthetic medical institutions have four types of medical cosmetology hospitals, medical cosmetology clinics, medical cosmetology clinics, and medical cosmetology departments of general medical institutions. Projects and fees should be publicized, and medical receipts (invoices) should be provided. Medical cosmetology behaviors are generally in Performed in the cosmetic operating room (or treatment room) of a medical institution.

　　Viewing process: Physicians of regular medical beauty institutions will fully communicate with consumers whether medical beauty items are appropriate, and for possible adverse consequences and technical risks, they will sign informed consent and truthfully write medical records.

　　Look at medicines and equipment: Botulinum toxin used for injection is a toxic drug for medical use, with the word "toxic" on the packaging; hyaluronic acid for injection is a medical material that is approved in accordance with medical equipment, and the packaging has a medical device approval number ; Imported drugs or materials must have Chinese labels, and consumers can use their mobile phones to enter the "public inquiry" on the website of the State Administration for Market Supervision and Administration for verification.

　　Reporter Wu Ye