[Explanation] The Mid-Autumn Festival is approaching. The Huahao "Yue" Mid-Autumn Festival Gift Box and the "Li Yu Dong Dong" series of moon cakes launched by the Shanghai Museum (hereinafter referred to as Shanghai Museum) are on sale.　　

　　On September 7th, the reporter saw in the “Boguan Yuet” Cultural and Creative Experience Store of Shanghai Expo that the flower and bird paintings of Sun Kehong from the Museum's collection above the “Yue” Mid-Autumn Festival gift box were used as the design source, and the red copper brush strokes outline the birds' habitat. Above the sparse bamboo, it echoes with the moon in the Mid-Autumn Festival.　　

　　It is understood that the Huahao "Yue" round Mid-Autumn Festival gift box is also the first moon cake gift box launched by Shanghai Expo.　　

　　[Concurrent] Feng Wei, Deputy Director of Shanghai Museum Cultural and Creative Center　　

　　It is divided into three layers, the first layer is our cultural and creative gift is a glass plate, Sun Kehong's glass plate of flowers and birds, into the scene of a full moon.

Then there are actually 4 mooncakes on the two layers below, (total) 8 mooncakes.

We have 4 flavors, including egg yolk and white lotus hibiscus, black truffle, rose tangerine peel bean paste, and golden leg and five kernels. They are very rich and suitable for the tastes of modern young people.　　

　　[Explanation] Mooncakes of the "Li Yu Dong Dong" series are also on sale online. This series of moon cakes uses the concept of Eastern love and Western rhyme to send greetings to Chinese compatriots around the world from their hometown.　　

　　"Wen Chuang" moon cakes, "Da Ke Ding" ice cream, "Aromatherapy Ball" Le Kou Fu, etc. frequently swiped the screen in the circle of friends.

In recent years, the "museum fever" has become a trend in Shanghai, constantly "talking" with the younger generation in more innovative and warm ways.　　

　　[Concurrent] Feng Wei, Deputy Director of Shanghai Museum Cultural and Creative Center　　

　　In fact, Shanghai Bo has always been creating a cultural and creative work on the tip of Shanghai Bo. In fact, we have been embodying that we actually launched an Internet celebrity ice cream called "Da Ke Ding" ice cream at the same time as this year's "Prosperity and Autumn" exhibition. , It also incorporates our traditional cultural elements into our food.　　

　　[Explanation] At present, Shanghai will integrate high-quality resources to create "Shanghai Time" for global cultural and art exhibitions; launch "Fireworks" boutiques to make museum openings more creative, more informative, and warmer; promote digital transformation, Make cultural museums more accessible, convenient and accessible, more beautiful, beautiful, fun and easy to learn; promote the docking of cultural relic resources and industrial resources, develop more cultural and creative products that can be seen, heard, eaten, and used, so that citizens can enjoy Shanghai is a wonderful "take home".　　

　　[Concurrent] Feng Wei, Deputy Director of Shanghai Museum Cultural and Creative Center　　

　　Shanghai Expo actually has the design concept of artistic life and artistic life.

This picture is actually a collection of our Shanghai Museum. We integrated it on the porcelain plate. The color is blue and green, which is fresher and more Shanghai-style culture.

Then when you use it, you may see our cultural elements in it, so that people have a resonance with traditional culture.

Reporting from Shanghai by Wang Ji, Xu Yin, Kang Yuzhan　　

Editor in charge: 【Luo Pan】