Chinanews client, Beijing, September 4th (Zhang Yilin) Recently, online sound training courses have attracted many young people.
In addition to satisfying hobbies and adding points to the image, "sound realization" has also become a reason to stimulate consumers to sign up.
When speaking becomes a training course, voice becomes a tool for making money. Is it a routine or a way out?
Data map.
Young people pay for the "good voice"
In recent years, online courses that are cheaper and can be listened to anytime, anywhere have become more and more popular, and voice training and dubbing teaching have also changed from offline to online, and they have become popular on many social platforms.
Unlike vocal music classes and lecture classes for children, the main enrollment objects of these courses are adults.
From controlling the vocal cords and breath to adjusting the volume and tone, according to the introduction of the course advertisement, the sound training course mainly provides explanations of vocalization methods and expression skills.
In some dubbing courses, it will also explain how to imitate special timbre techniques such as Lori Zhengtai and old-age voices.
It is suitable for people who want to improve their voice and color, learn vocalization skills, and use their voice frequently.
The course claims that the instructors are national professional voice actors, broadcast hosts, etc. However, in the content of specific courses, the main lecturers mostly appear in pre-recorded audio files, and the main communication with the students is some customer service and teaching assistant teachers.
1 yuan audition, 9.9 yuan experience, many courses use this way to attract consumers, the price of signing up for a formal course, ordinary voice training is around 100 yuan, professional dubbing training costs thousands or even tens of thousands.
"The three-day course allows you to speak, speak, and speak well." "99 yuan to have your private'tuner'". The various advertisements promote the effectiveness of the course so much that it is difficult to not be distracted.
According to Xiao Lin, the assistant teacher of the sound training studio, most of the students who sign up for online sound beautification and dubbing teaching classes are students who are interested in sound, mothers who want to use dubbing to make extra money, and some young people who are looking for part-time side jobs.
The price of a sound training course.
Broadcasting and dubbing are everywhere gold?
Nowadays, the penetration rate of video and audio platforms is high, and the number of online audio and video user groups continues to expand, which has created a large number of professional needs such as anchors, audio book readers, and voice actors.
In addition to appearance, the status of voice in work and life seems to be getting higher and higher.
According to the data from the "Research Report on China's Online Audio Industry in 2020" released by iiMedia, the number of online audio users in China will reach 570 million in 2020, and it is expected to reach 690 million by 2022.
In terms of market size, the market size of China's online audio industry in 2019 was 17.58 billion yuan, a year-on-year increase of 55.1%.
With the expansion of the market, many young people want to join the track of broadcasting and dubbing, and "making money by sound" has become the motivation for many people to participate in the course.
Wang Yuan, who lives in Tianjin, is a full-time mother. After giving birth to a baby, her family expenses increase. Apart from bringing her baby, she wants to find a way to easily get started and make money online to subsidize her family.
After four months of "abdominal breathing", "chest resonance" and other pronunciation exercises, Wang Yuan felt that her Mandarin had improved, but she could only receive small orders of 40 or 50 yuan per hour on the audio platform, "like I have no talent, can't reach the professional level, and can't make much money."
The price of various dubbing orders in the platform.
Chen Chen also enrolled in a one-month dubbing training course with the idea of "voices can be realized" at a cost of 3,000 yuan. The 28-year-old wants to learn a skill as soon as possible after work, and earn extra money.
But soon after the course persisted, he was thrown into his favorites "eating ashes".
"Without face-to-face supervision and guidance, I can't hold on, and I can't see immediate results." Chen Chen felt that the course was not worthwhile, and was cut with leeks.
Judging from the number of broadcasts of a certain vocal training course, there are many people who signed up, but many people gave up halfway. There were thousands of people studying in the first few sessions, and the number of broadcasts in the last few sessions has been reduced by ten times, basically showing a decline. trend.
Regarding the effect of the online sound training class, Kobayashi said that the course cannot guarantee the final effect. The course will assign homework online, but the training needs to be sustained for a long time. If the practice time is not enough, the sound is difficult to change.
A student majoring in broadcast hosting said that professional broadcast hosting should start with the initials and vowels. In the first semester of university, they will spend a lot of time starting with the basic initials and vowels of "bpmf". They can read characters, words, and sentences. When reading a long manuscript, the manuscript training will be gradually carried out only when the initials and vowels are all issued standards.
In this process, you have to get up early every day to practice your voice, do oral exercises to open your mouth, read tongue twisters, etc. It takes a long period of quantitative change to get a qualitative change.
"Just like singing, it is very difficult for a real singer to learn through online classes, let alone a quick success."
Dubbing part-time advertising on social platforms.
Training is risky, so you need to be cautious when applying for classes
With the expansion of the online audio market, the sound economy has risen rapidly.
"Relying on sound to make more than 10,000 a month" "work that can make money while lying down"... Various voice-realized advertisements attract people to click on the registration link, but at the same time, false propaganda and consumption-inducing routines are also emerging in endlessly.
Earlier, there were media reports that a training organization in Hunan used the dubbing works of professional dubbing staff into students' voices to advertise, induce students to sign up, and even make training loans and other fraud traps.
On multiple complaint platforms, the quality of the courses is uneven, the course schedule is modified without consent, the overlord clause, the refund is difficult, the dubbing copyright is stolen, and the recording resources are defrauded. There are also hundreds of complaints from netizens about sound training.
Voice actor Ji Guanlin once said in an interview with the media that for newcomers who really want to enter the dubbing industry, after laying the foundation through training courses, they also have the opportunity to become a reserve talent in the studio and learn and practice with the studio for two to three years. .
In the initial stage, there are not many opportunities for newcomers and their income is relatively low.
A teacher who has been teaching the art of broadcasting and hosting in colleges and universities for many years believes that the voice actors are generally behind the scenes. Some people lack understanding of the broadcasting and dubbing industry. They mistakenly believe that they can easily get a high salary when they see the publicity.
The teacher said that the threshold for broadcasting and dubbing is not low, and entering this industry requires a certain vocal foundation, strong interest and long-term hard practice.
"Course training for several years of broadcasting and hosting is condensed into more than a dozen online courses, and I can only talk about skills."
The voice actor Bai Lu, who has been engaged in dubbing for a long time, also mentioned that the income of ordinary practitioners in dubbing work is not stable, and it is difficult for novices to achieve the high salaries advertised.
"There is no need to blindly sign up for voice training, and don't easily believe in the promotion of high income without threshold." (End)