China News Service, Beijing, September 4 (Xu Jing) Starting this month, Beijing will host more than one hundred charity music performances, and the radiating crowd is expected to exceed one million.
The performance will bring a new viewing experience to the audience through the integration of music and technology such as virtual reality, interactive technology, and "immersive" music creation.
This was learned by the reporter at the launching ceremony and press conference of the "Beijing Music Corner" on the 3rd.
Presenting a more culturally rich musical performance
According to reports, since April this year, various activities of the Beijing International Music Industry Conference have been launched one after another.
Following the series of events at the International Audio Show, Strawberry Music Festival, and LiveHouse show season, "Beijing Music Corner" was officially launched this month.
At the launching ceremony, it was announced that in order to accelerate the construction of the music city and comprehensively promote the construction of the national cultural center, the Beijing International Music Industry Conference will dig deep into the cultural lines on the basis of the first one, and create a more cultural and profound "Beijing Music Corner". "A series of music performance activities.
Starting this month, creative performances with rich themes and various forms will go deep into key business districts, neighborhoods, shopping plazas, cultural and creative parks, parks, physical bookstores, museums, cultural centers, cruise ships, restaurants, cultural venues, and tourism in all districts of Beijing. Places such as scenic spots, art centers, etc., create new performing arts spaces and new consumer scenes that integrate cultural, business, and travel, and interact online and offline.
By then, live performances will be held in creative flash, mobile performances, etc., to create more music "net celebrity check-in places", to invigorate the atmosphere of Beijing's music city, and to promote the integrated development of the music industry and cultural tourism consumption.
On the 3rd, the "Beijing Music Corner" was launched.
The picture shows the scene of the launching ceremony.
Photo by Xu Jing
Create a "new selling point" for Beijing's cultural and tourism consumption
Wang Yefei, deputy director of the Propaganda Department of the Beijing Municipal Party Committee and director of the Beijing Municipal Press and Publication Bureau, said that the music corner event established in Beijing last year was widely acclaimed.
"Beijing Music Corner" uses professional hard power to provide a new stage for musicians; uses a combination of culture, business and travel to create a new scene for the city; and uses fireworks that are close to the people and convenient to the people to bring new benefits to the masses.
He said that he hopes that this year's "Beijing Music Corner" will be integrated into the city to stimulate new content creativity; promote original music and promote cultural construction; bring music performances to the doorstep of the people and increase the breadth of services.
In addition, he also emphasized that it is necessary to deepen the integration of cultural, business and travel, form a "music +" complex integrating multiple formats, open up more new channels for online and offline interoperability and value-added, and promote industrial development.
The relevant person in charge of People's Video Culture Co., Ltd. introduced that the "Beijing Music Corner" aims to promote original music, promote scene consumption, and create a music city atmosphere, starting from the functional dimensions of shopping plazas, cultural and creative parks, tourist attractions, parks, and art centers. , Selected the Badaling Great Wall Scenic Area, Beijing Huiju Center, CapitaMall·Tiangongyuan, Xidan Joy City and other locations in various relevant districts of the city to hold various styles of live music performances, making music punch-in sites a Beijing culture "New selling point" for travel consumption.
The person in charge stated that the Great Wall Concert in Beijing is a new brand launched by the "Beijing Music Corner".
It combines the music concept of Beijing Music Corner with the Great Wall, a symbol of Chinese national spirit, and is committed to creating a music brand with the most Chinese cultural characteristics.
More than one hundred performances will radiate more than one million people
According to reports, the Beijing Music Corner will be launched throughout the city from September. More than one hundred charity music performances are planned to be held, and the radiating crowd is expected to exceed one million.
In order to adapt to the young group, the style will also vigorously introduce performance content in the subdivisions of the two-dimensional, national style, and electronic music, and use virtual reality, interactive technology, "immersive" music creation and other music + technology integration methods Bring a brand new performance experience to users.
At the meeting, Lang Lang, an international piano master and United Nations peace envoy, accepted the invitation of the organizing committee to serve as the promotion ambassador for the Beijing International Music Industry Conference.
He said that he has participated in many concerts all over the world, and he has never been so proud of himself.
In the future, he will join the "Lang Lang International Music Foundation" and "Lang Lang Music World" to promote the Beijing International Music Industry Conference domestically and internationally, making the music city a new name card for Beijing.
It is reported that the "Beijing Music Corner" is currently the city's music event with the longest development cycle, the widest coverage, the richest types, and the most closely integrated consumption in China.
In the future, it will cooperate with its business district, related brands and e-commerce platforms to tap the radiation effect of music-driven consumption and increase the growth potential of domestic demand.
At the same time, it will improve the level of urban cultural supply, lead the consumption of high-quality music, and create a new business card for the music city.
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