Fans' crazy blind love makes stars lose themselves
Reporter investigates malformed "rice circle" culture
● Fans’ madness and blindness towards celebrities, and various extreme behaviors due to “love”, can’t help but make the public reflect on whether the chaos in the entertainment industry and some celebrities’ loss of themselves and even illegal crimes are also related to the blind pursuit of these fans
● Many people in the "rice circle" are students. They are very "fighting" in chasing stars. Not only do they sign in the early morning to grab the first place, but they also have to do a lot of tasks, including ranking celebrities, polling data, and buying celebrity endorsements. Products, etc.
And bad capital is the driving force behind the malformed “rice circle” culture and flow-only theory
● To rectify the chaos in the performing arts circle, the chaos of traffic stars and the cultural chaos of the "rice circle" must be rectified together in order to purify the industry environment.
If fans are really good for their idols, they should be more rational in chasing stars. Blindly chasing stars will often have a "favoring" effect on the stars.
□ Our reporter Han Dandong
□ Intern Yang Huijia
Not long ago, the Wu Yifan incident aroused widespread public concern.
What many people did not expect was that after the public security organs filed a criminal case against Wu Yifan on suspicion of rape and even the prosecutors approved the arrest, some fans still flocked to the door of the judiciary to ask for a visit to Wu Yifan, and even shouted "Rescue" Wu Yifan and other madmen. Fallacy.
Fans' madness and blind love for celebrities can be seen.
And the extreme behaviors of some fans due to "love" are often seen in the newspapers.
This can not help but make the public reflect: Is the chaos in the showbiz and some stars losing themselves and even breaking the law and crime related to the blind pursuit of these fans?
Recently, the chaos in "fan circle" (fan circle) has been included in the scope of rectification by relevant departments.
How crazy is fan chasing?
Is it also responsible for the chaos in the showbiz?
With these questions in mind, a reporter from the "Rule of Law Daily" walked into the "rice circle" and interviewed people in the industry.
Fans do tasks for stars
"Rice circle" culture is deformed
Xiao Guo is a sophomore student from Hunan. Since watching a certain talent show, he has become obsessed with one of the players.
In addition to squatting on Weibo every day to check in and buying peripheral products, Xiao Guo will also work with fans of "Meanquan" to scan the sales of products endorsed by the contestants. She bought 3 boxes of celebrity hair care at most once. Essence, it cost 4260 yuan.
"If you refuse to spend money and time, how can you say that you love'brother'?!" Xiao Guo said arrogantly.
A reporter from the Rule of Law Daily noted that many of the people who are trapped in the "rice circle" are students.
Xiao Wang, a second-year high school student in Tianjin, is very "struggling" in chasing stars. Not only does he sign in the early morning to grab the first place, but he also has to do a lot of tasks.
Fans still have tasks to do?
Xiao Wang introduced to reporters that the first thing is to black and criticize, that is, when a favorite celebrity has negative information, collectively report the other party's improper speech to the online platform, leave a message on the other party's Weibo to counterattack or even insult, post a large number of posts for clarification, etc. , To achieve the purpose of restricting the other party’s speech and controlling public opinion.
The second is to cast and impulse, that is, to play the rankings for stars, to poll for data, so that favorite stars can maintain high popularity or win in the game.
The last thing is to buy products endorsed by celebrities, not only to buy but also to reach a certain amount. After buying the product, take a screenshot and send it to Weibo, and when a celebrity releases an album, buy a few more auspicious numbers.
What surprised reporters was that there was a saying of "not sending back" when buying a star album.
What is "not sent back"?
Following Xiao Wang's guidance, the reporter logged into a software called OWHAT, which claimed to "provide one-stop convenient interactive tools for entertainment companies and fan clubs, including online transactions, communication management, activity management, and celebrity welfare interaction."
Here is the so-called "non-return" service, that is, after fans purchase multiple albums of the celebrity and pay for them, the other party does not send anything, and the albums that declare "non-return" will be promoted for idols through donations, etc. The above is to spend money on sales.
It is understood that in the process of completing the task, many fans paid a lot of money, often conflicts continue.
Xiao Li, a junior in Heilongjiang, told reporters that in order to vote for idols, she spent tens of thousands of yuan a month at most, and she ate cereal for more than a month.
When the reporter and Xiao Li talked about another star (the same as Xiao Li's favorite stars are "Little Fresh Meat"), Xiao Li suddenly became excited and counted up all kinds of "black materials" of that star.
Xiao Li told reporters that because of the different celebrities he likes, there are often conflicts with classmates, friends, and netizens. Even if they are in the same "meal circle", if someone has a little doubt about "brother", they will be attacked by groups. , "Because in everyone's eyes,'brother' should be perfect".
Zheng Ning, director of the Law Department of the School of Cultural Industry Management of Communication University of China, believes that the inevitability and rationality of the existence of the "rice circle" cannot be completely denied.
On the one hand, the “fan circle” meets fans’ social needs, respect needs and self-realization needs, and finds an outlet for fans’ emotions; on the other hand, by joining a specific “fan circle”, they participate in the creation of idols Going in can allow some fans to form an identity.
"But in recent years, under the influence of the interests of some capital and platforms, and under the wrong direction of the supremacy of traffic, the'fan circle' culture has shown a deformed tendency, constantly challenging the bottom line of law and ethics. Some fans blindly pursue traffic, and even carry out Data falsification disrupts the normal order of industry competition, seriously affects the ecological construction of the entertainment industry, and also has a negative impact on the values of young people." Zheng Ning said.
Fans overly deify idols
Capital boosts industry chaos
"Beauty in the prosperous age", "stunning beauty in the world" and "angel singing voice"... The reporter saw that in the celebrity comment area of major online platforms, the comments on the shows and works of the celebrities are filled with a lot of beautiful words, neatly and uniformly. .
When interviewed by reporters, many people expressed that they could not understand this phenomenon: now some traffic stars are praised for their good acting skills when they shed a tear, and they have to go on a hot search, but they are not ashamed of "cutting out" acting and saying "1234567" in lines .
The interviewed experts pointed out that fans’ blind love for idols made them unable to bear any criticism of their idols. The “fan circle” often carried out large-scale control reviews, which caused the true voices and feedback of the audience to be overwhelmed. , Not only does not help the celebrities to reflect on and improve their acting skills and talents, but it is also easy for the celebrities to have an illusion and lose themselves.
According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, there are three reasons why the "rice circle" is so full of smoke: celebrities are not gods, but fans spontaneously or guided by them are regarded as gods; among the stars When there is competition, fans, as "believers", join the struggle and even initiate the struggle; fans do not allow anyone to desecrate their idols, and systematically restrict others' expressions that are not conducive to idols.
"This excessive deification has formed a deformed "rice circle" culture. It has strong online and offline social mobilization capabilities, and has a trend of breaking the circle. It has gradually extended to various fields and brought a series of undesirable Social impact. The Wu Yifan incident has even revealed the unhealthy religious side of the "fan circle" culture." Zhu Wei said that the chaos in the "fan circle" is an important cause of the chaos in the entertainment industry.
Che Jinxing, a national first-level director and executive director and deputy secretary-general of the China TV Drama Directors Committee, believes that behind the blind pursuit of stars, it is actually a capital feast for interest groups, and fans are only at the bottom of the interest chain.
Zheng Ning further explained that when many platforms launch talent show variety shows, they will pass the message that "the value of an artist depends on the number of fans and spending power" through the setting of game rules.
In order to make their idols stand out, some fans must try their best to raise funds for the idols even if they are shy in their pockets.
Experts pointed out that bad capital is the driving force behind the malformed "rice circle" culture and flow-only theory, which has led to some stars losing themselves. They are not focusing on improving self-cultivation, improving their professional abilities, and creating good works, but relying on hype, Gossip, outrageous remarks, and showing off wealth attract attention, and run counter to mainstream values.
Che Jingxing revealed that he once met a traffic star and asked to provide various guarantees for participation. The standard for only one meal is 1,500 yuan. If the crew does not agree to her request, she will not come to the show.
She does not participate in the performance, the investors do not agree, it may be difficult to sell the drama in the future, and this forms a vicious circle.
Under the vicious circle, no one cares about powerful actors, traffic stars are rampant, more and more accidents occur, and there are fewer and fewer excellent literary works.
On April 19, the State Administration of Radio and Television released the "2020 National Radio and Television Industry Statistics Bulletin" data showed that last year 214,700 TV dramas were broadcast nationwide, and the time spent on TV programs of film and television dramas reached 8.731,200 hours.
But in the mass of film and television programs, there are only a handful of classics.
"Stars should have justice in their hearts and be models of social ethics. If fans want to be truly good for their idols, they should chase them rationally. Blindly chasing stars will often have a'suppression' effect on celebrities." Che Jinxing said.
The chaos of star chasing needs to be rectified urgently
Resolutely resist money worship
From the perspective of Che Jingxing, some celebrities have lost themselves under the blind worship and pursuit of fans. As public figures, they should have contributed to society instead of asking for everything. They should be strict with themselves and behave in compliance with social ethics and law. Models, not above fans, social ethics or even the law.
"The management of celebrities is difficult, but we must not let it go because of management difficulties."
Zheng Ning believes that celebrities, as public figures, earn both fame and fortune and have a huge social influence. They should be cautious in their words and deeds and assume higher social and moral responsibilities.
Experts pointed out that to rectify the chaos in the performing arts circle, the chaos of traffic stars and the cultural chaos of the "rice circle" must be rectified together to purify the industry environment.
In fact, large-scale remediation actions have already begun.
On September 2, the State Administration of Radio and Television issued a notice requirement to strengthen the management of cultural programs and their personnel, banning the broadcasting of idol development programs, and resolutely opposed the flow theory. The selection of talent programs must strictly control the setting of voting links, and no off-site voting shall be set. It is strictly forbidden to guide and encourage fans to spend money to vote in disguise through material means such as shopping and membership membership, and to resolutely resist the unhealthy “meal circle” culture.
And a month ago, the State Administration of Radio and Television has deployed a one-month special investigation and rectification of online variety shows, demanding resolutely resist bad tendencies such as star chasing and speculation, pan-entertainment, and abnormal values such as "flow first" and money worship; further Consolidate the main responsibility of network variety show production and broadcasting institutions, strengthen positive guidance to the fan group, and strengthen the governance of the platform "water army" and "black fans".
The 2021 "Clearness" series of special actions deployed by the National Cyberspace Administration of China also includes a special action called "Clearness · Rectification of Online Entertainment and Hotspot Disorders".
On August 27, the Central Cyberspace Administration of China issued a notice requesting further strengthening of the management of chaos in the "fan circle", focusing on 10 measures such as "cancelling the star artist list", "regulating fan group accounts", and "not inducing fan consumption".
Zhu Wei said that the above-mentioned series of measures will help promote the return of literary and art workers to their original aspirations and build a positive relationship between stars and fans.
"Quantitative change determines qualitative change. Fans can like stars, but there must be a limit." Che Jingxing believes that targeted publicity and education should be carried out to educate and guide fans, especially underage fans, to establish the correct "three views" and cultivate society. A sense of responsibility and mission, "You can't blindly chase stars. How many scientists and heroes who have made outstanding contributions to society are the real stars."
At the same time, Che Jingxing also reminds artists to be leaders of advanced culture, advocates and guardians of mainstream values; abide by disciplines and laws, do not violate public order and good customs, do not fall into the pitfalls of "flow", and do not ignore the social responsibilities of public figures. In order to truly become a star in the eyes of the public and an idol in their hearts.