The New Year's sales season for department stores has already started for the new year next year.
Products that have been devised so that you can spend your time at home happily have been introduced, assuming that the "nest-going" caused by the corona wreck will continue.
Of these, Takashimaya announced about 20 kinds of osechi dishes before starting accepting reservations from the end of September.
We anticipate that the nesting due to the corona wreck will continue next New Year, so we will sell new products with a karuta bonus and a set that allows you to make dorayaki by hand so that you can spend your time at home together with your family. increase.
In addition, for some products, the partition inside the heavy box will be changed from plastic to paper, and "deplasticization" will be promoted.
In addition, Matsuya Ginza prepares more than 200 kinds of osechi, which is the largest number so far, so many people refrain from going home or traveling, so you can taste the special ingredients collected from all over the country and luxury Italian products. We will sell products such as 400,000 yen made by the brand for the first time.
In response to the worsening infection situation, department store companies are restricting admission to underground grocery stores, mainly stores in the area subject to the state of emergency, but during the New Year's sales season, they are also focusing on online sales. Our policy is to incorporate “nest-filled consumption”.
Mr. Yu Kashiwagi, General Manager of Matsuya Ginza, said, "Since daily business is in a difficult situation, I would like to try to survive in the New Year's sales season."