When will the flow star phenomenon of German uncoordinated stop experts say
It's time to turn to the traffic stars under "Traffic Fetishism"
Editor's note
For some time, the "star + traffic + rice circle" model has caused chaos in the entertainment industry.
Under the influence of capital boost and "traffic halo", a small number of celebrity artists have lost their morals and even violated the law and committed crimes, which severely damaged the ecosystem of the performing arts circle and corrupted the social atmosphere.
Recently, many national departments have launched a heavy-handed rectification of the chaos in the entertainment industry. By abolishing the list of celebrity artists, strictly controlling celebrity agencies, and prohibiting the presentation of mutual information, etc., the "flow-only theory" is drawn from the bottom, and the governance of the entertainment industry is promoted. Institutionalized and normalized.
From today on, the "Legal Jingwei" edition has opened a column "Rectify the chaos in the entertainment industry according to law", revealing the truth behind the "traffic halo" such as the flow of stars in the entertainment industry and the harvesting of fans, fraud and fraud, and discussing star artists' protection of moral and legal bottom lines Constructive issues of the ecological mechanism of the performing arts.
stay tuned.
□ The reporter's trainee reporter Zhang Shoukun
□ Our reporter Chen Lei
From surrogacy to tax evasion, from "pretty days" to suspected sexual assault, this year, many traffic stars have fallen into "sacred altars" and have become people's talks on the streets.
While criticizing the ethics of traffic stars, they can't help but ask: Who made these traffic stars?
A number of industry experts recently said in an interview with a reporter from the "Rule of Law" that some capital, platforms, businesses, etc. rely on "algorithms" to judge the market and determine partners based on traffic. The factory assembly lines are generally not matched or even morally matched. The high-ranking traffic stars have formed "flow fetishism" in the blind admiration of the traffic economy, which has had an extremely negative impact on the values of young people.
Experts said that the management of traffic star chaos should be coordinated by all parties to rectify, especially the black hands who want to cut off the capital.
It's time for the traffic stars under "Traffic Fetishism" to turn around.
Flow-only theory is rampant
Traffic stars do not match
10 million, 20 million, 30 million... celebrities with tens of millions of fans on online platforms are increasingly appearing in film and television dramas, variety shows, and advertising endorsements. Wherever they go, they often attract one The screams of a large number of young fans.
Many fans don't remember the talents or film and television works of these stars at all, only their looks, figures and various topics.
After Zheng Shuang's accident, his staggering high pay was also exposed.
"One cool = 160 million, one day = 2.08 million" has become a new measurement unit for the majority of netizens to ridicule, and also expresses strong dissatisfaction with the luxury life of traffic stars and the sky-high pay.
Wu Yifan, who has been criticized for "singing and dancing with double waste" and "acting facial paralysis", has constantly been peach-colored news, but has accumulated "popularity" in the negative news and controversy, and once became the representative of "top-tier" stars.
Even after the alleged sexual assault occurred, fans still cried out to rob prison, "willing to dedicate themselves to my brother."
Traffic itself does not mean praise or criticism.
In the beginning, traffic stars mainly refer to those who are very popular, have many fans, and have strong appeal. However, with a group of untalented and non-working stars who rely on faces and figures and even make their debut on the topic, they have become popular, especially those who are not morally matched. After successive incidents, traffic stars have gradually become derogatory terms in people's eyes.
What caused the showbiz to be flow-only?
Wang Yanhui, a lawyer from Shanghai Hengyanda Law Firm, pointed out sharply that because traffic stars can bring huge economic benefits, the nature of profit-seeking determines that traffic stars are favored by capital.
This view has also been recognized by many experts.
Experts pointed out that the reason why the flow-only view is so popular is the result of the "fan economy" in the context of capital chasing profits.
Under the guidance of the concept of "flow = value", more and more commercial entities are pursuing more efficient capital transformation, and most of the fans of flow stars are young people who are easily guided to pay for the stars.
Zheng Ning, director of the Law Department of the School of Cultural Industry Management, Communication University of China, said that under the pressure of traffic, in order to attract attention, obtain traffic and commercial benefits, some traffic stars and the capital behind them do everything they want. If it is not in place, it is often easy to break the bottom line, violate regulations and laws, such as organizing and mobilizing fans to scan data, using marketing accounts for word-of-mouth marketing, controlling reviews, and even creating rumors to discredit competitors.
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, pointed out that many of the traffic of traffic stars are brushed out by "fan circles" (fan circles), even through hype topics under the erroneous concept of "black and red are also red". Come out, this kind of traffic itself carries a problem.
The rice circle is full of unhealthy trends
Value distortion affects the atmosphere
Some time ago, the star Zhao Liying and Wang Yibo cooperated in the new drama, which caused fans of both sides to tear each other and abuse each other. Some marketing accounts used the topic to use the topic and maliciously hyped, and the impact was bad.
The Weibo platform quickly dealt with it. More than 600 accounts were permanently banned, and more than 2,600 accounts were closed. The official account of Zhao Liying's studio was also banned for 15 days due to “management misalignment, resulting in untimely voice guidance”.
In fact, similar fan groups have long since become the norm.
The reason is inseparable from the traffic behind it.
In the cognition of some capital and "rice circle", celebrities have topics and enthusiasm, so it doesn't matter which method they adopt.
A reporter from the Rule of Law Daily has undercovered many “fan circles” and saw that under the guidance of capital and “fan circle fans”, many fans are often affected by the decline in the popularity of “brothers” and “sisters” (ie stars). Concerned and blamed themselves, one after another paid money to buy endorsement products or do data ranking.
"Stars should have set a good example and guide fans correctly, but at present, many traffic stars themselves have moral problems, and they also indulge fans in the end of the game, so that the'fan circle' is full of bad trends." Wang Yanhui pointed out.
Wang Yanhui believes that the existence of traffic stars can easily distort the values of young people.
Many young people's values are not yet mature. Seeing that traffic stars do not need to work hard, they can become famous and make a lot of money only by their appearance and topic, and they will think that reading is useless.
Coupled with the guidance of bad capital, many minors have been instilled with misconceptions of money worship, hedonism, and the supremacy of consumption, seriously misleading their values.
"The existence of traffic stars has spawned professional fan groups such as the so-called'fan circle'. Many lawbreakers use fans’ fanatical adoration of stars to carry out illegal and criminal activities. Social influence." Wang Yanhui said.
In addition, the existence of traffic stars also destroys the ecology of the performing arts circle and is not conducive to the healthy development of the performing arts industry.
Zhu Wei said that as soon as the flow of traffic changes, the taste of normal art performances also begins to change.
"Many traffic stars do not have the talent for acting, and are unwilling to work hard. Some people sing and meditate or simply pretend to sing. Some people have 1234567 live lines when filming, and they are dubbed through post-processing, but they are invited by high pay because the traffic can be realized. Participate in the performance. The real talented artists are often unattended."
"Under the flow, many people no longer pursue high-quality and high-value literary works, but only determine the value of their works through guided and indoctrinated preferences, which makes many literary works lose the value of cultural communication and become a capitalist. Tools for profit." Wang Yanhui said.
Platform due diligence clear standards
Join forces to sever capital black hands
In response to the chaos of traffic stars, relevant state agencies quickly took action.
On August 27th, the National Cyberspace Administration of China launched the "Special rectification of outstanding problems in the PUSH pop-up window of the Qinglang mobile application". One of the rectification contents is "a one-sided pursuit of traffic, hype entertainment gossip, celebrity gossip, bloody violence, vulgar and vulgarity, etc. Content that is contrary to the core values of socialism".
On the same day, the Central Cyberspace Administration of China issued the "Notice on Further Strengthening the Management of Chaos in the "Rice Circle"", stating that all ranking lists involving celebrity artists or groups will be cancelled, and it is strictly forbidden to add new or disguised online personal lists and related products or Function etc.
Subsequently, platforms such as Weibo and Kuaishou all removed the ranking lists of celebrity artists; Weibo no longer displays the rankings of celebrity Chaohua and CP Chaohua.
However, the reporter found that there are still some celebrity ranking lists appearing in variant forms. For example, on August 27, in the cute pet section of the Weibo Chaohua Community, the pets raised by the celebrities quickly made the list, and some celebrity pets were super chatting fans. Million, the content of the posts published inside is similar to the content of the previous list of celebrities.
In the TV series section of Chaohua Community, a large number of fans also ranked the film and television works performed by traffic stars.
Wang Yanhui said that the management of traffic star chaos should be coordinated and rectified by all parties. The relevant state departments should issue corresponding laws and regulations to formulate red lines in the circle, improve systems and supervision; online platforms should undertake corresponding obligations to clean up inappropriate and bad accounts and comments in a timely manner; industry; Bad value orientations should be discarded, artists should be evaluated by their works, and real quality art works should be launched; artists should clean themselves up, actively learn legal knowledge, and abide by laws and ethics.
Zheng Ning believes that relevant government departments should cooperate with industry associations to scientifically set the obligations and behavioral norms of platforms, program producers, artists, artist brokerage companies, brand owners and other parties in accordance with the law, and strengthen the rule of law and professional ethics for artists and brokerage companies. Moral education and training, industry punishments for artists’ illegal and unethical behaviors, and rewards and support for artists with positive energy.
In addition, schools and parents should work together to strengthen targeted guidance and education for young people to help them establish the correct three views, improve their personality and mind, and avoid being kidnapped by the "fan economy" driven by capital.
In the opinion of the interviewees, many traffic stars are nothing more than money-making tools in the hands of capital, and the "rice circle" is often led by capital.
Therefore, both Zhu Wei and Zheng Ning believe that, in order to eliminate the chaos of traffic stars from the root, the most important thing is to cut off the capital. The relevant platform itself should also take responsibility and provide a clear cultural environment in the entertainment industry.
In fact, more and more people are now discovering that even if there are no traffic stars participating, they can produce a large number of attractive and excellent works, such as "Awakening Times" and so on.
"Literary and art cannot be slaves to the market, and don't be filled with the smell of copper." This is the common aspiration of the interviewees.