Promote "plastic surgery as early as possible", "can't do a school tyrant to be a school flower" and other words, and engage in marketing such as "1 yuan medical beauty".
alert! The younger age of medical beauty is getting worse, unscrupulous businesses entice young people to "go into the pit"
Our reporter He Xinrong and Gong Wen
"What can be done or not must be done, and conditions must be created for what cannot be done."
Xinhua Daily Telegraph reporters recently found that in the summer competition in the medical cosmetology market, some businesses disregarded the medical principles, while using social platforms such as "can't be a schoolmaster, be a school girl, and have plastic surgery as soon as possible" to spread "looks" to young people. "Anxiety", while using "1 yuan medical beauty" and other marketing sideballs to attract people "into the pit", medical beauty has a growing trend among minors.
Experts believe that the younger age of medical aesthetics is detrimental to the physical and mental development of young people, and it also poses challenges to the formation of their values. It is recommended to pass legislation to regulate minor plastic surgery (except for those who make up for physical defects), and severely punish institutions that violate the regulations. At the source, avoid public hospitals "close the front door" and market institutions "open the back door".
"To become beautiful, first become a ghost"?
"It's fine if you don't get acne." In high school, some students often commented on Yu Bei like this, which became a "thorn" in her heart.
In order to change, Yu Bei, who was born in 2000, followed his mother to do skin care in a Japanese-style medical beauty institution since his second year of high school.
After going to university, she experienced almost all the high-scoring medical and aesthetic institutions near the university city based on the recommendation of an app, including micro-needling for acne treatment and fractional laser treatment.
Recently, she plans to try Remaggie for tens of thousands of yuan once, because a "medical beauty boss" in the circle of friends said that the effect is very impressive.
Shi Jiahui, who is also a "post-00", learned that when she took the art test hosted by the broadcaster that the test had requirements for appearance, she got the idea of plastic surgery.
At first, her parents resolutely opposed it, but she couldn't withstand her frequent complaints and complaints during the two years, and finally got her parents' consent and financial support.
Shi Jiahui said that she had used face-lifting injections and hyaluronic acid, each ranging from 2,500 yuan to 3,000 yuan. After she was 18 years old, she had rhinoplasty surgery. At present, she has accumulated about 90,000 yuan in medical aesthetics.
"General anesthesia is not painful, but I can only breathe with my mouth for a few days after the operation, and my face is very swollen. As some people describe, you must become a ghost before you become beautiful." She shared a video of her plastic surgery journey on a video website. , The total playback volume has exceeded 250,000.
Relevant studies have shown that the main consumers of medical aesthetics in my country tend to be younger, and the "post-95" and even "post-00" young groups have become an important "reservoir" for medical aesthetics institutions to attract customers.
The "2020 Medical Beauty Industry White Paper" released by the medical beauty platform Gengmei App shows that on the Internet medical beauty consumer platform, "post-95s" and "post-00s" account for more than half.
However, not everyone who wants to be beautiful can finally get what they want, and some even backfire.
According to the civil verdict published on the China Judgment Document Network, Zhang Moumou, born in 1998, was under 18 years old, accompanied by his mother, to a medical beauty institution for a double eyelid incision. After the operation, he experienced drooping eyelids and difficulty in opening his eyes. And other complications.
The third-party agency appraised that the beauty agency was at fault in the diagnosis and treatment of Zhang XX, and there was a certain causal relationship between the damage consequences of the appraised person.
Instigate young people to "act as a coquettish" to gain parental support
Among the seven "pain points" mentioned in People's Daily Online's "2020 Medical Aesthetics Industry Public Opinion Report", "plastic surgery and younger age" are listed. The reporter's survey found that the younger age of medical aesthetics is getting worse, and there are three main reasons behind it.
One is that some businesses are profit-making, and they are bombarded by advertisements with strong dissemination and wide penetration.
The reporter saw a large number of medical beauty advertisements aimed at teenagers in the circle of friends of the customer service of many medical beauty institutions in Shanghai, Zhejiang, Shandong, etc., such as "The college entrance examination is over, I will change privately, and give college students a feeling of love at first sight!"
Xiao Xu, customer service of Ningbo Peace Boyue Beauty Hospital, said that during the holidays, many children consulted about medical beauty projects, such as double eyelid cutting, rhinoplasty, mole cutting, microneedling, and photorejuvenation.
Many people asked what to do if parents disagree, Xiao Xu's reply was "try it like a coquettish".
The person in charge of plastic surgery at a tertiary-class hospital in Shanghai said that driven by commercial interests, various exaggerated, deceptive, and inductive "beautiful words" are flying everywhere, such as opening double eyelids, but saying that they are solving "trichiasis" or " "Ptosis" has led to serious neglect of the seriousness of medical behavior.
"Regardless of whether the operation is successful or not, the harm to the children will be great. If it succeeds, it will become addicted to medical beauty over and over again; if it fails, the consequences will be even more disastrous." The doctor said.
The second is that institutions are mixed, and young people have become a new battlefield for "grabbing people".
"Ultra-micro bubbles start at 1 yuan, and water and oxygen revitalization start at 1 yuan..." On some public accounts or online platforms, medical beauty products with an original price of several hundred or even thousands of yuan are sold at ultra-low prices.
There are often pits behind this low-cost medical beauty marketing.
On the Internet complaint platform, anonymous netizens complained that they saw Dr. Pox's experience promotion on the Internet, saying that it only cost 15 yuan.
After I went there, I was taken to the director's office and tested with equipment. It was said that the root of the acne was very deep, and a one-year treatment plan was required, which cost more than 8,000.
After learning that the user was a student, he encouraged him to use his mobile phone and ID card to download an app called Yunyihua to apply for instalment loans.
"I felt confused and brainwashed, and now I have to repay the loan."
Qu Yan, director of the skin and laser beauty center of the Affiliated Hospital of Shandong Weifang Medical College, said that as the scale of the medical beauty market continues to expand, market competition is becoming more and more fierce, and marketing methods continue to be renovated.
After the "beauty loan" was rectified, marketing gimmicks such as "1 yuan medical beauty" began to emerge, mainly to attract more customers and promote consumption.
"Many children do not have economic freedom. This kind of commercial method is very effective for the group, but behind the low-cost medical aesthetics is often illegally operating medical aesthetics institutions. Many medical aesthetics projects will cause physical damage when they are underage." Yan said.
The third is that some family education concepts are defective and fail to form correct guidance for children.
Liu Han, who was born at the end of 2002, took part in the graduation ceremony of high school and did three medical and beauty projects in one go, double eyelid filling, earlobe filling, and chin filling.
"Except for double eyelids, which I want to do, filling earlobes and chin is the suggestion of my mother and doctor. After doing this, I am said to be a male god with invincible side face." Liu Han said, he knew that there was a certain point in doing medical beauty. Risks, but I feel that "just a slight adjustment" will not be a big problem.
Some web dramas and variety shows have also contributed to this.
In these repertoires, the frequent appearance of "net red faces" with awl faces, big eyes, and double eyelids may cause minors to fall into the cognitive misunderstanding that "appearance is justice" and regard plastic surgery as a shortcut to success.
The value of "face value is justice" needs to be "shaped"
In the survey, many experts believe that in the teenage years when the aesthetic awareness is not sound and the values are not yet fully finalized, it is inappropriate and unreasonable to contact medical cosmetology prematurely. It is urgent for the relevant departments to regulate and fill the gaps in the system.
The person in charge of the plastic surgery department of the above-mentioned tertiary hospital said that he had persuaded many minors to request medical beauty during the outpatient clinic, and the youngest was only 12 years old.
But after leaving a regular hospital, those children who are already full of obsessions and even their parents will find ways to go to other channels. The ones that are invisible and unavailable in statistics are the most worrying.
"Some people say that I have a physical defect, and what if I don't do it early will affect my job search? In fact, in medical practice, which are medical cosmetology and which are plastic repairs can be clearly defined." The person in charge said, The correct distinction between medical aesthetics and plastic surgery provides a basis for legislation to regulate the behaviors of younger age in medical aesthetics.
For example, congenital hemangioma, animal skin nevi and other skin diseases that affect the appearance can be repaired by plastic surgery and removed at a younger age.
However, some medical esthetic programs performed when they are underage can cause physical damage. For example, if underarm odor surgery is performed too early, it will affect the normal metabolism of sweat glands. Rhinoplasty surgery may have a series of subsequent problems such as displacement and deformation of the prosthesis.
The temporary blankness of regulations does not mean laissez-faire. It is recommended to ban and severely punish the operating institutions beyond the scope.
Statistics show that in 2019, there are about 13,000 institutions with medical cosmetology qualifications in China, of which 15% are operating beyond the scope, and the number of illegally operating medical cosmetology stores is even greater.
Experts suggest that the relevant departments should strictly investigate the business scope of beauty institutions when they are established, and carry out irregular inspections, and severely penalize the places that violate the regulations and "step on the line" for operating beyond the scope.
"Appearance anxiety" has become a social phenomenon, and this anxiety and pressure are increasingly spreading among young people.
Part of the family education has also contributed to this, leading children to think that only plastic surgery can become beautiful, and only if it is beautiful, it is worthwhile, and an unbeautiful life is incomplete...
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, pointed out that quite a lot of plastic surgery advertisements contain vulgar values, which will not only affect the values of minors, but may also lead them to put them into practice. It requires a concerted effort in supervision.
Li Qingfeng, honorary president of the Plastic Surgery Branch of the Chinese Medical Doctor Association and deputy dean of the Ninth People’s Hospital Affiliated to Shanghai Jiaotong University School of Medicine, said: “You must use various media to make young people realize that before their physical and psychological development matures, they are Face'struggle' is a wrong choice, it is likely to consume the entire youth." (Participation in writing: Zhang Sirui, Chen Yang)