Using popular ice cream and blind boxes as entry points, many museums hope to open up the market and create cultural and creative IP.
This approach works well.
But if you follow the trend too much, will the same thing be "fire"?
Some museums need some "cold thinking", first think about where the core competitiveness is, and then consider the form of expression, which can attract people and fit with today's life, without having to compete with ice cream and blind boxes.
Editor in charge: [Li Peiyun]