Chinanews.com, Aba, August 28 (Qi Yuting) Warmly welcome tourists, pour a cup of steaming Tibetan tea, serve a plate of highland barley, take tourists to the room, and introduce the local folk customs... .. On the 28th, Ermu, a 68-year-old villager in Yangrong Village, Heishui County, Aba Prefecture, Sichuan Province, took care of the business of his homestay as usual.
From living in the deep mountains in the past to grow potatoes and highland barley, to now the whole village is developing tourism in the whole area, the villagers of sheep velvet have eaten "tourism rice" one after another.
The landscape of Bashili colorful forest in Naizigou.
Photo courtesy of Heishui County Party Committee Propaganda Department
Yangrong Village, also called "Yangrong Hader", means "a place to start to happiness" in Tibetan. It is a village inhabited by the Jiarong Tibetans. It is located in the central area of the local boutique scenic spot "Larch Forest" in the local Naizigou Bashili color forest area. .
Entering the village, the accommodation reception area, catering reception area, and tea tasting leisure area are planned in an orderly manner. The villagers are dressed in brand-new clothes and are full of spirits, welcoming tourists.
It is unimaginable that the traffic in the past Yangrong Village was actually blocked, the materials were all carried on horseback, and the houses of the villagers were often affected by landslides and geological disasters, and the production and living conditions were extremely difficult.
"It was really bitter at that time. It took nearly two hours to walk from the suspension bridge on National Highway 347 to the village again." Emu said, but since the village-wide strategy was implemented in Yangrong Village, the quality of life of the villagers has greatly improved.
"Like me, I use my new home for homestay management, and I usually do some business selling Tibetan handicrafts in the scenic area. Coupled with the fact that my family sells a few yak every year, my annual income can be more than 100,000."
In 2012, Yangrong Village implemented relocation for poverty alleviation and built new houses in Heba.
The whole village relocation is not just about changing a safe place. The local government has a plan: the so-called backing and eating mountains, the large green waters and green mountains guarded by the Yangrong Village are the golden mountains and silver mountains with great potential.
Therefore, the local government invited the Aba Prefecture Architectural Design Institute to make a master plan for the construction of the Yangrong New Village, positioning the new village as a boutique tourism village, and invited a professional tourism management company to explore the "branch + company + farmer" business model. More than 40 households of villagers and buildings in the village carry out unified operation, management and distribution.
The style of Haad New Village.
Photo by Wang Lei
"The company is managed in a unified and standardized manner. As long as we do a good job in sanitation and serve tourists, we can rest assured and share the dividend." According to En Deng Yangchu, deputy secretary of the Yangrong Village Branch, the village has been officially opened for business since 2018 The village has received more than 800,000 tourists, and achieved tourism income of more than 15.15 million yuan.
"The flourishing development of rural tourism depends on passenger flow, and there may be some deficiencies in the management of non-professionals. Our unified management can better provide tourists with more comprehensive services." Director of Marketing and Sales Department of Yangrong Hader Tourism Service Co., Ltd. Qiao Jie said: "On the one hand, we strive to maximize the interests of the villagers, and on the other hand, we will also transfer management experience to the village cadres to achieve long-term stable and sustainable development."
In 2020, the total tourism revenue of Yangrong Village will reach 4.3 million yuan, and it has successively won the titles of one of the top 100 villages in Sichuan, the most anticipated tourist destination in Sichuan, and the demonstration village for implementing the rural revitalization strategy in Sichuan Province in 2019. It has become a Dagu village. One of the top tourist routes in the glacier scenic spot is also a rising pearl on the "Jiuzhai-Huanglong-Prairie-Iceberg" tourist ring.
Villagers in Yangrong Village prepare "Tibetan Pizza" made from local ingredients for tourists.
Photo by Wang Lei
Nowadays, Yangrong Village is the most popular tourist village in Heishui County, and cultural tourism has also become the pillar industry of Heishui County's rich people and strong county.
In 2021, under the general environment of the tourism market being affected by the new crown pneumonia epidemic, Heishui County still achieved reverse development. As of the end of June, the county received a total of 386,200 tourists, a year-on-year increase of 96.88%.
The person in charge of the Culture, Broadcasting and Tourism Bureau of Heishui County said that in order to play the "global tourism" brand, Heishui County will continue to strengthen the integration of tourism development, based on boutique tourism villages and happy and beautiful homes, relying on the construction of people's livelihood projects to fully mobilize The subjective initiative of the masses, strengthen the optimization and upgrading of the village appearance, strengthen and upgrade the tourism service function, pay attention to the excavation and display of folk culture, and cultivate more culturally prominent, distinctive features, and supporting facilities in rural tourism industry projects and rural tourism destinations.