"InTouch", the jack-of-all-trades of digital payment

Audio 03:35

An Intouch counter, aggregator of means of payment and distribution of digital services.

© Intouchgroup.net

By: Théa Ollivier

6 mins

Created in 2014 in Senegal, the fintech InTouch has become one of the pan-African leaders in the acceptance of payments and the distribution of digital services.

It offers a single payment platform that allows merchants and businesses to accept all means of payment.

Now present in 10 countries of the African continent, it wishes to support the boom in the digitization of services and democratize financial access in Africa while the banking rate is still low.

A rapidly expanding startup which has just increased its capital with the signing of a new partnership with the French multinational distribution group, CFAO.

Portrait of this Senegalese company full of ambition with our correspondent in Dakar, Théa Ollivier


from our correspondent in Dakar,

At the corner of a sandy street in Dakar, a multi-service shop sells computer equipment and offers money transfers.

Behind the counter, Mame Diara has her mobile phone in hand to do all the operations on a single platform, Intouch, which she has been using for two years.

Only downside according to Mame Diara: the aggregator does not offer Wave, one of the most used mobile payment platforms in Senegal with its competitor Orange money

But the services offered are varied, reassures Sassoum Niang, product director of the startup.

Beyond the one-stop shops in 10 countries, other services are offered: an internet platform allows you to pay your bills, buy credit or make money transfers online ... For businesses and merchants, InTouch offers a service that makes mass payments to mobile numbers or accounts



In total, Intouch has 35,000 independent retailers and multi-services, 1,000



such as Bolloré or KFC restaurants… and 1,400 Total stations.

And the activity continues to expand, says Salla Niang, commercial director of the Intouch group.


The fintech is remunerated by receiving a commission on the flow of transactions ...


its revenues are then counted in "

millions of euros

" she assures without wanting to be more precise.

The outlook is therefore ambitious, especially since a capital increase was carried out last July by the CFAO group, with the re-engagement of the historical partners Total Énergies and Worldline.

Satisfaction for Omar Cissé, CEO of the Intouch group

Alexis Madrange, Managing Director of CFAO Technologies Senegal welcomes this strategic partnership.

CFAO Technologies is already using Intouch's services… and another subsidiary should be launched next September.


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