Chinanews, Jinhua, August 20 (Zhang Bin, Dong Yixin, Wu Ziquan) On the 20th, the reporter learned from the Hengdian Film Festival Organizing Committee that the 2021 Hengdian Film Festival will be held in Hengdian Town, Dongyang City, Jinhua, Zhejiang from October 20th to 23rd.

It is understood that during the 2021 Hengdian Film and Television Festival, the 8th "Wen Rong Award" award ceremony will be held, and for the first time it will include online movies as a separate project in the selection system.

Pay attention to the new force: "Wenrong Award" innovative award setting

　　This year's "Wen Rong Award" award ceremony will be held in Hengdian Yuanming New Garden on the afternoon of October 23. With the theme of "Shadow · To the Future", there will be 25 jury awards and jury recommendation awards.

Relevant activities at the previous Hengdian Film and Television Festival.

Photo by Zhang Bin

　　The jury award will set up the "Craftsmanship Unit" and "New Generation Unit" in the two major areas of TV dramas (including web dramas) and movies, and select the best young director, best young actor, best young actress, and 14 awards including Best Young Screenwriter, Best Young Photographer, Best Young Artist, Best Young Musician, etc. The "Innovative Works Unit" will focus on works "produced by Hengdian" and select TV series (including web series) Support will be given to the best works in the three fields of, film, and online film.

It is reported that the inclusion of online movies as a separate project into the selection system is also the first attempt of the "Wen Rong Award".

　　In the recommendation award section of the jury, the "Best Online Platform Work of the Year" and the best "Heng Diao" actor with Hengdian characteristics will be selected.

　　It is understood that this year the Hengdian Film and Television City Actors Guild has registered a total of more than 100,000 extras. The "Best Horizontal Drifting Actor" award is designed to encourage a group of indispensable extras who pay less attention in filming and filming. .

　　In order to ensure the credibility and authority of the award selection, the current "Wenrong Award" review committee will pass a three-level review.

Actor and director Zhang Guoli will serve as the chairman of the judging committee.

　　In the selection criteria of the awards, the judging committee proposed to "whether it can attract widespread attention and discussion among the younger generation of audiences; can the audience feel the emotions they want to convey in the work and be moved by it; can they see themselves in the work, Seeing different worlds, triggering a dialogue with oneself and the world" to measure and review the innovation and depth of the participating works.

Witness the dream of film and television: the film festival will focus on exchanges across the entire industry chain

　　From the more in-depth consideration of the needs of young audiences and young film and television workers, the focus on discovering and supporting new film and television talents and new works, and providing opportunities and incentives for truly powerful newcomers, it can be seen that the focus on future development momentum has become The constant considerations of Hengdian Film Festival.

　　In the first half of this year, the Hengdian film and television cultural industry cluster refreshed its “report card”: realized revenue of 10.377 billion yuan, a year-on-year increase of 30.1%; regulated film and television companies realized revenue of 3.213 billion yuan, a year-on-year increase of 47.7%; received 222 crews, a year-on-year increase An increase of 96.5%.

　　After years of polishing and operation, Hengdian Film and Television Festival has become one of the most influential film and television industry events in China.

In the 2021 Hengdian Film and Television Festival, 2021 Hengdian Film and Television Culture Industry Expo will be one of the professional comprehensive exhibition platforms for the film and television industry, with an area of ​​15,000 square meters of "Light of Film and Television", "New Technology" and "Power of Cultural Creation" And other seven themed exhibition areas, showcasing Hengdian’s role of “radiation-driven and innovation-led”.

　　At the 21st National Cinematic Domestic Film Promotion Conference, the film and television industry's main creators will focus on promoting high-quality content, and conduct interactive exchanges on the direction of industry development in the "post-epidemic era" and policies to promote industry development.

　　In addition to focusing on the industry, Hengdian Film Festival also insists on exploring film and television talents to stimulate the diversified vitality of the industry.

The 2021 China Film and Television Talent Exchange Conference will unite film and television companies, industry experts, and universities to hold industry talent training and development forums, release 2021 film and television talent development reports, and film and television industry talent exchange activities.

　　In addition, during the Hengdian Film and Television Festival, China (Hengdian) Film and Television Industry Development Conference, National Defense Military Film Festival and other activities will be held.

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