The campaign raised 216 million dirhams last Ramadan

“100 Million Meals” distributes the first 100 and continues to operate in 30 countries

The “campaign” alleviates hunger and malnutrition for the largest possible segment.

From the source

The 100 million meals campaign, the largest of its kind in the region to feed food in 30 countries, distributed 106 million meals out of 216 million meals, aimed at distributing them to needy individuals and families in the lowest-income communities in the countries it covers across four continents, while continuing to work on distributing 110 Millions of meals left, in cooperation with its partners from charities and regional and international organizations.

To achieve its goals - by providing food support to the needy and the lowest-income groups, and delivering food parcels to beneficiaries from individuals and families directly where they are located, to contribute to alleviating hunger, malnutrition and food insecurity for the largest possible segment - Mohammed bin Rashid Al Maktoum Global Initiatives, which organizes the campaign, cooperated with Its partners in the World Food Program, the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, and the regional network of food banks, to secure the arrival of storable food parcels and instant smart vouchers to those eligible for support in a number of the 30 countries covered by the campaign.

The next phase of the campaign will witness the distribution of 110 million new meals, to complete a total of 216 million meals, equivalent to 216 million dirhams collected by the campaign last Ramadan, after the volume of contributions and donations of individuals, institutions and the business community, from inside and outside the country, more than double the goal of 100 million meals, which it set. The campaign when it launched.

Sarah Al Nuaimi, Director of Department at the Mohammed bin Rashid Al Maktoum Global Initiatives, said, "The qualitative partnerships and smart technologies employed by the 100 Million Meals campaign in all its stages, embody the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. To develop the tools of humanitarian action and expand its framework, to form an integrated and open system in which everyone participates, with the contribution of individuals and sectors, the cooperation of organizations and institutions, and concerted efforts in logistical and field operations on the ground, to reach humanitarian support for those in need wherever they are.

Al Nuaimi stressed that "the 100 million meals campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, to feed food in 30 countries on four continents, constitutes a model for immediate response to the urgent humanitarian needs of the weak, afflicted and hungry people, and reflects the long-standing legacy of the UAE, leadership and society, in Humanitarian work that does not stop at borders, and turns challenges and crises into opportunities to extend bridges of aid and relief to all.”

And she stated that "the success of the 100 million meals campaign in distributing the first 100 million meals within four months, confirms the importance of cooperation with partners from international and regional organizations, and local charitable bodies and institutions in the countries covered by the campaign, especially as the campaign continues, in the coming period, to complete the distribution of The remaining 216 million meals succeeded in collecting, in a practical translation of the values ​​of giving, giving and human solidarity, rooted in the UAE society, which painted, with the contributions of its individuals, institutions, charitable societies and the business community, the most wonderful picture of human support for his fellow human being without discrimination or exception.

Ibrahim Bumelha, Advisor to His Highness the Ruler of Dubai for Humanitarian and Cultural Affairs and Vice Chairman of the Board of Trustees of the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, stated that the Foundation, since the first moments of the campaign launch, has formed a work team and a special operations room for this campaign of employees and volunteers, and harnessed all its capabilities and communicated with its external partners to provide all the reasons for the success of this generous initiative. The interaction and demand for the donation received by the Foundation to support the campaign from individuals, institutions and all sectors of society, and to reach the targeted numbers of amounts in a short time, embodies the well-established culture of love for humanitarian, charitable and giving that is rooted in the Emirati society, both citizens and residents. This campaign is still going on to achieve its noble goals.The campaign’s cooperation with the regional network of food banks resulted in reaching more than 806,000 beneficiaries and distributing more than 61 million meals in Lebanon, Egypt, Sudan, Jordan, Ghana, Uganda, Angola and Mauritania, while the campaign continues its cooperation with the network to reach more beneficiaries in the countries included in the regional network of food banks. the food.

Organizing distributions

The partners of the 100 Million Meals campaign played a pivotal role in organizing distribution operations and providing integrated databases for the cases of individuals and families most in need, whether by securing logistical operations by providing, transporting and delivering food and catering parcels to beneficiaries in their locations, or providing them with smart instant vouchers that enable them to purchase basic foodstuffs. that they need.

The partnership of the 100 Million Meals campaign with the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment has achieved qualitative successes by reaching the lowest income groups in 16 of the 30 countries covered by the campaign.

Thanks to cooperation with the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, the campaign has so far provided 2.8 million meals to more than 67,000 beneficiaries in many countries covered by the campaign.

• 110 million new meals will be distributed to complete the total of 216 million meals, equivalent to 216 million dirhams collected by the campaign last Ramadan.