Chinanews client, Beijing, August 23 (Reporter Song Yusheng) "If a game is popular, you have to bear the price of being cheap and viciously dumped, right? After countless nights of hard production, just to see your own work Alibaba’s Taobao platform has been arbitrarily infringed, isn’t it?"

　　In the past few days, a "Joint Statement on Anti-Taobao Piracy" co-branded by many domestic game manufacturers has been circulating on the Internet.

The initiator of this matter, a game development company, issued such a question on its social media account.

　　Deng Yongjin, the company's vice president, told reporters that the games it developed "have suffered continuous infringements in the past three years."

The "last straw" that prompted them to speak out in the form of a "joint statement" was the recurrence of pirated versions of their new game works overseas recently.

The "Joint Statement on Anti-Taobao Piracy" jointly signed by many game manufacturers.

Weibo screenshot

　　According to Deng Yongjin, in 2018, Pacia Technology’s game "Time of Portia" was launched on the steam platform. At the same time, a "cracked version" of the game was sold on the Taobao platform at a low price.

In order to protect its rights, the company submitted materials through Alibaba's intellectual property protection platform to "counterattack" pirated materials.

　　This year, when Pacia Technology launched new games overseas, a similar situation reappeared.

Its Weibo wrote, “Illegal businesses are like weeds in the field. Even if a part of the surface is cut off, as long as the weeds cannot be eradicated, they can easily grow again. When we succeeded in our appeal on the Alibaba Taobao platform After a batch of illegal channels, a new batch of illegal channels appeared. When we thought we could continue to rely on Alibaba's Taobao platform to combat piracy, our subsequent appeals were all rejected."

　　Deng Yongjin told reporters that this made him think the whole thing was problematic.

"Why should we continue to carry out rights protection actions? We believe that Taobao should conduct qualification audits on such businesses."

　　As a result, a "joint statement" has gradually taken shape, and has received support from a total of over a hundred game manufacturers and game media in a short period of time.

Data map: Players try the racing game.

Photo by China News Agency reporter Li Zhihua

　　An industry insider told reporters that many small and medium-sized game development teams have encountered such situations, but for small-team developers, it is difficult to spend extra energy to deal with such problems.

It is precisely because of this that similar game piracy problems have been repeatedly banned.

　　Among them, stand-alone games are especially the case.

　　Liu Mengfei, a lecturer in the Department of Digital Media at the School of Art and Media at Beijing Normal University, who has been engaged in game research for a long time, told reporters that single-player games are generally purchased by players at a one-time buyout, and there is basically no subsequent consumption after purchase; such game developers also get benefits through this .

　　It is precisely this characteristic that makes such games a "hardest hit area" for being transported and pirated.

Data map: E-sports competition scene.

Photo by Chen Chao (not related to graphics and text)

　　Deng Yongjin said that everyone launched a "joint statement" this time, hoping that the e-commerce platform can at least simplify the rights protection process of game manufacturers and also prevent piracy.

　　The reporter also asked Alibaba for verification of this matter, but had not received a reply as of press time.

(End)