The promotional video is based on the song "The Bee Gees".

16 million views of Yas Island campaign

The island enjoys a variety of activities.

From the source

Yas Island, the entertainment destination in Abu Dhabi, has achieved success with its promotional campaign: “Live Your Vacation Right on Yas Island”, which showcased, in a one-minute video, three friends with characters inspired by the British band “Bee Gees” as they vacation on an island Yas, garnering 16 million views online, and becoming the most successful promotional campaign in the destination’s history in terms of audience engagement.

The promotional video - inspired by the British band "Bee Gees", which gained popularity in the seventies - was a huge success, as the old-fashioned music video received a strong interaction on social media and digital platforms, and gained more than three million views on the private Instagram platform. In the destination, and more than 1.4 million views on YouTube in the first week of its publication, the campaign succeeded in attracting visitors wishing to spend a vacation in the UAE, and the campaign was shared more than 21,000 times on social media, making it the most widespread campaign in the destination’s history. .

"The results demonstrate the success of the campaign (Live Your Vacation Right on Yas Island) among the public in the UAE," said Liam Findley, General Manager of Experience Hub, noting that the island has a variety of activities that suit all visitors. It houses the world's fastest rollercoaster at Ferrari World Abu Dhabi, the highest indoor climbing wall, the longest free-jumping wind tunnel at Clyme Abu Dhabi, and the largest indoor park at Warner Bros. World Abu Dhabi.

• The old-fashioned music video has received an interaction through social media.

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