Cultural variety shows: traditional culture "is popular"
Since the beginning of this year, the large-scale original cultural program "China in Classics" created by China Central Radio and Television Station has continued to set off a wave of traditional culture.
On August 7th, the day of the beginning of autumn, the sixth issue of "The Art of War by Sun Tzu" of "China in Classics" was broadcast, allowing the audience to immerse in the historical truth of the ancient art of war: "Though the world is safe, if you forget the war, you will be in danger."
On August 14th, the seventh issue of "The Songs of Chu" was launched. In the show, when the king of Chu Huai "leaves", Qu Yuan gulped at the oranges, even swallowing the skins. It is hard for the audience not to empathize with the actors. .
In recent years, cultural programs such as "Chinese Poetry Conference", "Classic Odes", "China in Stories" and "National Treasures" launched by CCTV have been well received by audiences.
In addition, each David TV also revolves around various cultural categories, and defines new forms of cultural variety shows in different ways of presentation, combining artistry and entertainment, allowing multiculturalism to be integrated into TV programs and entering the public's field of vision.
Cultural self-confidence gives cultural variety shows great potential
A series of cultural variety shows launched by China Central Radio and Television Station all use classics in the traditional Chinese culture as the core of the program.
The cultural music program "Classic Song Chuan" with poetry as the main element was broadcast to the fourth season. The program uses the original model of "Harmony with Poetry and Songs" to interpret the cultural connotation behind the classics in beautiful text and pleasant melody.
It is with the treasure house of Chinese poetry as the guarantee of the content of the program that "Classic Chant Chuan" can be unique among the music programs.
In addition, CCTV has also created a "drama +" presentation method, combining stage art with traditional culture.
The cultural and cultural exploration program "National Treasure" uses drama to deduce the past and present of each national treasure, giving the historical relics displayed in the museum a lively temperature.
"China in Classics" uses the form of dialogue across time and space, ancient and modern, to allow the audience to have a direct dialogue between thought and spirit with ancient sages.
Young people’s love for traditional culture has gradually led to the emergence of “national tide culture”. In addition to music and drama, many programs are also exploring ways to present traditional culture in a form that more young people love, and to better integrate traditional cultural knowledge into TV programs.
At the beginning of this year, Henan Satellite TV's "Tang Palace Night Banquet" in the Spring Festival Gala became a hit.
On the eve of Chinese Valentine’s Day, Henan Satellite TV teamed up with Youku to create a series of "Chinese Festival" programs, "A Wonderful Tour of the Qixi Festival" after the previous "Fantastic Night of Lantern Festival", "A Wonderful Tour of Qingming Festival" and "A Wonderful Tour of the Dragon Boat Festival".
In the form of "web drama + web comprehensive", the program tells the story of the female astronaut Tang Xiaotian borrowing the power of science and technology to return to the "sacred capital" of Luoyang in the Tang Dynasty in 2035, and meet young girls Tang Xiaozhu and Tang Xiaoke to spend the Chinese Valentine's Day together, full of romantic imagination The story and the beautiful picture design allow the audience to enjoy a top visual feast.
The program not only skillfully interprets the beautiful legend of the Cowherd and the Weaver Girl on the occasion of the Chinese Valentine's Day, but also shows the development achievements of China's aerospace industry, adding a sense of national pride to the audience.
According to Liu Liming, an associate researcher at the School of Communication and Design, Sun Yat-sen University, “With the improvement of the general public’s aesthetic level and spiritual pursuit, the audience’s demand for variety shows is no longer limited to leisure and entertainment, but also attaches great importance to the cultural heritage and spirit of the program. Connotation, and people’s national pride and increasing cultural self-confidence, make the market of cultural variety shows have a strong potential space today."
Focusing on the niche and unpopular, breaking the circle of communication successfully
In addition to large-scale cultural variety shows, all David TVs have also created vertical cultural variety shows, so that niche cultures suitable for TV shows are no longer confined to a fixed circle, allowing them to have more in-depth contact with the public and gain more Broad development space.
Relying on historical sites and places of interest, such as "Renewed The Forbidden City" and "I am waiting for you in the Summer Palace", the simple and elegant buildings are added alive in interesting forms, and they also attract a large number of audiences from online to offline, driving The popularity of scenic spots and peripheral products.
"Go Home from the End of the Yangtze River" and "Walk a Thousand Miles of Riding Alone" and other programs have adopted the form of tourist visits, allowing the audience to follow the celebrity guests to explore the beauty of the land of China, showing the cultural diversity of Chinese civilization from ancient to present, and driving local people Cultural tourism development.
Cultural variety shows not only focus on traditional Chinese culture, but also make niche culture and art with international potential become the focus of attention of the audience on the screen.
In 2018, the new form of music program "Sound into the Heart" launched by Hunan Satellite TV became a phenomenal variety show, showing the audience the artistic charm of musicals and operas.
Young audiences are happy to walk into the theater to experience the musical culture on stage and cultivate artistic sentiment. Musical and opera performances that were once only a minority group are now hard to find.
The dance competition program "Dance Storm" has been held for two consecutive seasons, providing dancers with a professional competitive stage. The program not only includes the hip-hop culture popular among young people in recent years, but also allows ballet, national standard dance, and Chinese dance. Many types of dance, such as modern dance and modern dance, have a larger space for performance. The professional comments in the program will enhance the audience's appreciation of dance works.
Guangdong Satellite TV’s original acrobatics cultural exchange competition program "Four Surprising Skills", dedicated to the audience a world-class high-level acrobatics performances, including not only a combination of dance, martial arts, Chinese music and other forms to show the traditional Chinese national style Exciting shows, as well as stage performances that are full of modernity with the integration of world culture, the show combines the thrill of acrobatics and artistic beauty, and also allows the audience to understand the long history and development status of the art of acrobatics.
"Fighting Four" not only brings niche culture into the public's field of vision, but also opens up new ideas for the innovation of cultural variety shows. It uses sincerity to achieve the ultimate in a culture, and strives to create a vertical cultural variety show, which is to break the circle. The key to spreading restrictions.
Empathize with young people in a youthful way of expression
Today's cultural variety shows have successfully entered the 2.0 era of "Chinese Poetry Conference", "Long Reader", etc. "Riding" and other programs opened the curtain of the 3.0 era of cultural variety shows.
Zhao Cong, editor of the China Television Art Professional Committee, believes: "These popular variety shows, with the help of unique audiovisual advantages, diversified innovative forms, and youthful trend elements, have set off wave after wave of'traditional culture fever'. Let Chinese excellent traditional culture enter the hearts of audiences, especially young people, in a way that everyone loves to hear and is easy to accept."
In the continuous upgrading and innovation, cultural variety shows always adhere to the cultural core, while being both ideological and artistic, find a breakthrough that can empathize with young audiences, embrace traffic and cross-border integration.
When "National Treasure" was broadcast, many netizens made the national treasures mentioned in the show as emoticons.
The phrase "Ding, you have a message from the national treasure, please check it" on the poster of "If the National Treasure Can Talk" successfully awakened the cold national treasure sleeping in the museum.
"National Treasure Messages are being continuously updated", "Messages Passing Through 6000 Years", etc. continue to be the highlights of "If the National Treasure Can Speak".
According to Wen Weihua, associate professor of the School of Language and Communication at Beijing Jiaotong University: "This innovative expression of'popularization' has narrowed the distance between the audience and traditional culture, and has not only stimulated the audience's interest in actively approaching and understanding cultural content, It also allows traditional culture to gain new social influence in this process."
Letting grassroots become traffic and letting traffic return to grassroots is another winning rule for the creation of cultural programs.
Zhejiang Satellite TV’s variety show "Walk a Thousand Miles of Walking Alone" invited Shan Jixiang, the former dean of the Palace Museum, to lead the "cloth shoes men's group" to visit the world heritage, adding a sense of professionalism and hierarchy to the program.
The "Chinese Poetry Conference" has won the 16-year-old champion Wu Yishu and the 37-year-old takeaway boy who defeated the master's degree of Peking University. The addition of these grassroots has allowed cultural programs to form a greater social influence.
"To realize the inheritance of traditional culture from generation to generation, the acceptance and recognition of youth groups is the key."
Bian Yunlu, a young teacher at Shandong Normal University, believes that “the exploration of similar cultural variety shows, while conserving the spiritual temperament of the participants and sublimating their cultural taste, while constantly promoting the roots and sprouts of Chinese excellent traditional culture among young people, can the value of cultural programs be realized. significance."
Let tradition meet new trends, let ancient and youth join hands, let classics collide with fashion.
Cultural variety shows are innovating and upgrading so that all audiences can feel the charm of culture.
(Our reporter Niu Mengdi, our correspondent Shen Wei)