Our reporter Sun Qiru

　　Simple content module, clear and clear labeling, no annoying pop-up windows, advertisements, no dazzling jumps and pushes, although the functions are simple, it is labor-saving and more worry-free to use... As the APP ages gradually, the page The simple and easy-to-operate version of the old-fashioned APP has become a clean place for many young people to avoid the noise in the increasingly heavy APP upgrade trend.

　　Young people fall in love with the "old age model"

　　"Unexpectedly, I, a post-90s generation, can use the old age model so much." Lin Yang, a white-collar worker who graduated five years from university, told reporters.

Since discovering that there were no advertisements in the old version of the app, she switched all apps with an old age mode on her mobile phone to the old version.

　　The latest issue of the "Statistical Report on the Development of the Internet in China" released by the China Internet Network Information Center shows that the proportion of Internet users aged 60 and above in China is 11.2%. The trend is becoming increasingly clear.

In recent years, under the promotion of the Ministry of Industry and Information Technology and other departments, Internet companies have been vying to bridge the "digital divide" and compete for the elderly users in the blue ocean.

In the past two years, platforms such as Baidu, Alipay, JD.com, AutoNavi Maps, and Himalaya have successively announced the launch of "large print" apps and "old version" apps with simpler pages and clearer fonts, or embedding the elder model and the elderly in the app. model.

　　However, the reporter's interview found that many old-fashioned apps have been the first to gain a group of young "fans" before they were successfully accepted by the elderly.

"Faced with the fancy product recommendations, coupons, and event information on the website, my boyfriend didn't know which one to choose. I simply persuaded him to switch to the elder model." Lin Yang said.

　　The reporter found out that in addition to increasing the font size to facilitate reading and use, the elder version of a mainstream e-commerce APP page has also been video- and picture-modified in accordance with the elder’s usage habits. The page layout looks more concise and clear.

On the "My Order" page, large pictures are also used to highlight the product display, which is convenient for the elderly to understand product details and purchase.

The tab pages of the homepage have also been simplified from 5 to 4.

　　Pure experience becomes just need

　　A netizen said that the interactive game launched by a certain payment software is difficult to delete or adjust, which made her very annoyed. Dazzling intra-city services and other additional information pushes, and even careful netizens gave a "guide": "For example, if you use Alipay, click on the city name at the top of the APP homepage to switch the city to overseas and choose a remote city. There is a high probability that your homepage will not have those colorful city advertisements."

　　In addition to the old version of the APP, the youth model launched by many manufacturers has become a clean choice for some young and middle-aged people because of the few advertisements and simple interface.

　　The "General Design Specification for Ageing Internet Sites" and the "General Design Specification for Ageing Mobile Internet Applications (APP)" issued by the Ministry of Industry and Information Technology propose that advertising content and plug-ins are strictly prohibited on web pages, and advertisements or temporary advertisement pop-ups cannot be randomly displayed.

There are no inducing buttons such as inducing downloading and inducing payment in webpages that provide ageing services or independent ageing websites.

Mobile applications should follow the principle of minimum necessity when processing personal information.

　　Old age applications still need to be improved

　　The old version of the app "flowers inside the wall and outside the wall", but the recognition among the elderly needs to be improved.

The reporter found that many elderly people do not know that their frequently used apps already have an old version. The few old people who use the old version of the app have also been reminded by more careful family members that the app itself does not intelligently judge the needs of the elderly.

In addition, there are still many problems in the digitalization of age-appropriate applications.

For example, the elder mode of some APPs will only increase the font size on the homepage. Once the application is clicked to enter the secondary page, the font size will return to the normal mode.

　　"Everyone likes a simple and clean interface, more readable text, convenient subtitles, etc.. There is no need to wait for everyone to become an elderly person. We now also need products that are suitable for aging." Google Accessibility Designer Xia Bingying said.