The Qixi Festival this year is a bit cold and the box office mainly relies on old movies
According to data from the Beacon Professional Edition, as of 21:30 on August 14, the total box office of the Qixi Festival in 2021 is 180 million yuan.
Data shows that the main box office contributors to the Tanabata Festival are the old movies. The newly released "Police Detector" and "Rabbit Violence" ranked fourth and fifth at the box office of the day, and "Police Detector" was close to 20 million yuan at the box office.
Affected by the epidemic, theaters in some areas were closed, and many Tanabata movies were announced to be withdrawn.
For example, the film "Changjin Lake" originally scheduled to be released on August 12 was postponed, and the live-action children's film "Pipiru and Luxisi: The Canned Man" was originally scheduled to be released on August 13. The movie was postponed.
The lack of blockbuster blessing for the new films of the Qixi Festival this year makes the box office of the Qixi Festival mainly rely on the achievements of the old films.
"Rage · Serious Case" contributed more than half of the market on the Qixi Festival. The cumulative box office of "Green Snake" successfully surpassed the previous "White Snake" (including re-releases), and ranked among the top ten domestic animation box office in mainland film history.
This year’s summer season can be described as cold, and the Qixi Festival this year is no exception. This year’s Qixi Festival is the worst performance since 2013. This is the first time this year that the popular schedule has regressed compared with the resumption of work.