Why are there smart people who do stupid things?
This is what authors
Mortimer R. Feinberg, John J. Tarrant
and
Adriana Oklander
wondered from the title of their esteemed 1999 book
.
They were referring to successful professionals who suddenly, out of the blue, made a huge mistake that completely destroyed their prestige and career.
Well, of course that is not the case of the quasi-philosopher (because he studied Philosophy at university) and music star
C. Tangana,
as much as a part of the country may consider that his latest action on social networks constitutes an insane tone output that will take its toll.
See this post on Instagram
Not at all. His photo surrounded by 10 girls in a choni attitude ("young woman who pretends to be elegant and fashionable, although it is vulgar" in the definition of the RAE), two of them with their ass in pomp, one with a glass resting on the rear, on the deck of a mini-yacht with a rocky landscape in the background, is designed to promote her new song
'Yate'
(a version of the mythical
'Vete'
by
Los Amaya,
although very energetically trimmed). Thought ... but a lot, to make people talk. And not precisely because
Ester Exposito, Hiba Abouk, Jessica Goicoechea
and
Miranda Makaroff
appear in the photo
.
Because today it is very easy to generate a scandal from social networks if you know how to handle the tension caused by any
suspicion of sexism.
"God how groundbreaking, a guy surrounded by luxuries and aunts being reduced to objects to represent how strong his fragile masculinity is. Breaking the mold," criticized @MariTeteYeah, in line with hundreds of other messages of complaint in response to the post of C. Tangana.
"A free woman is the one who does what she wants, poses as she wants, dresses how she wants, takes pictures as she wants, dances how she wants and shows off the inches of meat she wants, with whom she wants, where she wants and how she wants," intervened @Laura_Lopez_Paz , in the other dominant line of opinion.
I SEE YOUR CARDS AND RAISE THE BET
As the only response to this
summery scandal,
the Madrid musician shared in his Instagram stories a burlesque montage made by
Antía Lousada
that went viral in a matter of minutes.
He, like
Oscar Wilde,
does know: "The only thing worse than being talked about is not being talked about."
See this post on Instagram
The question is: is there reason to be offended by such a photo? The image shared by C. Tangana is one of overwhelming naivety, a cliché that can be traced back to the 30s of the last century, which inevitably refers to the iconography of
James Bond
and which in the world of pop has left iconic pieces such as the famous eighties videos of
Robert Palmer
'Addicted to Love' or 'Simply Irresistible' (even if they were not in a bikini).
When it comes to music videos with bikini-clad girls on yachts, starting with
Pitbull
and ending with
Gucci Mane, they
are themselves a kind of genre.
Although it has been the trap and related genres of urban music that have fixed that image of a man surrounded by half-naked women as a constant in his iconography.
One of the ones that raised the most dust was the one
Maluma
used
to advertise 'Mala Mía' on his social networks in 2018.
JUST AN AESTHETIC ISSUE
Why this fixation? The music critic and writer
Javier Blánquez
explains to us how "in hip hop and in the genres that in one way or another it has influenced, such as dancehall, reggaeton and all that which is protected under the label of 'the urban', always The stereotype of the 'pimp', of the achiever in the broad sense, has been exploited. It is a figure that in the marginalized black community transmitted an image of success, that is, money, sex, luck in life's endeavors. It is an
archetype
, and As such, I think C. Tangana uses it, it is a purely aesthetic choice, which anyone who knows this shed interprets as a leftover with no other intention than to freak out and
make
anyone stung
.
And, of course, it also takes advantage of the
reigning offense
to get more impact.
Getting upset about something like that is throwing away precious time in your life that will never come back. "
The photographer
Luis Malibrán,
very experienced in female photography, largely agrees with Blánquez: "To me, frankly, it just seems like a joke. Nobody talks about the album, or about the subject 'Yate'. He is being criticized for a photo that It has been made with some friends, famous influencers, to promote it. As if those who appear in that photo did not know what they were doing or what they were causing, as if they had not realized what was going to happen when they published it. So innocent are?".
Well seen what is seen, it seems.
In any case, the photo gives much more, if you look at it from another perspective. The one asking ourselves what makes 10 current young women find it funny and cool to appear in a photo as if they were the trophies of a hunter or the scorts of a mobster. Is it just fun, is it an investment in your own image, is it that you haven't stopped to think about it? (And olé, that each one has the right to think or not to think, it would be missing more).
Natasha Walter,
author of 'Living Dolls.
The Return of Sexism '(ed. Turner) would have reminded us of that article that he once read in the
Guardian
and that made such an impact on him.
It read: "Instead of anxiously waiting to be granted the right to be seen as human beings, today's girls are playing on the old-fashioned idea of being viewed as sex objects. This is not bad news. Actually, for me this is the highest feminist ideal ".
According to the criteria of The Trust Project
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