Chinanews.com, Beijing, August 13 (Reporter Ying Ni) Hanfu is "out of the circle".
According to the forecast of iiMedia Consulting's "Guochao Economic Development Report", the number of Hanfu fans in 2021 will reach 6.894 million, and the market sales will reach 10.16 billion yuan.
Hanfu followed the niche hobbies in the small circle and gradually became a label and symbol of traditional Chinese culture.
This generation of young people are aboriginals on the Internet, but they also love traditional culture.
When Hanfu follows a style of clothing and gradually derives into a lifestyle, offline activities at the Hanfu Festival, traditional cultural experience services such as tea art, Hanfu social products, and Hanfu photography have emerged one after another, and some new occupations have also emerged.
For example, "Hanniang" who specializes in hand-made Hanfu hairpins and accessories, and "Zhuangniang", that is, makeup stylists in the Hanfu circle, and Hanfu photographers, etc.
She (them) usually enter the circle because of their hobbies, and gradually germinate professional interests and ideas in the circle, and put them into practice, turning their love into a career.
Photo courtesy of the hydrangea hairpin designed by Qianjingyi
From love to career, I hope to "choose one thing for life"
The 21-year-old Qianqian wanted to put on his own designed Hanfu. At the age of 16, he began to study the shape and design by himself, and achieved personal financial independence in his freshman year.
She started to learn dance from a young age. She gradually became interested in Hanfu from classical dance costumes. In order to design good-looking and compliant Hanfu, she began to study and understand Hanfu, read many related books, and also went to see related murals. This kind of literature and historical materials, to understand the shape of Hanfu.
At the same time, the QQ group gathered a large number of young users, which made it easy for her to find the Hanfu design group, the same robe group, and the study group.
After about half a year of research, she began to experiment with designs. The first set of clothes designed was Chinese style clothes, not Hanfu in the strict sense.
But the 600 yuan sold for the first draft still gave her a lot of satisfaction.
As a Hanfu designer, Qianqian does not have a fixed design style, and is willing to try all kinds of styles. Generally, he designs according to the popular styles. For example, this year's Tang Dynasty style is more popular, because this year's National Silk Hanfu Festival held by the China National Silk Museum The theme is "The Grace of Tang Dynasty", which is basically the vane of the popular system of Hanfu every year.
Now, she has accumulated a stable source of customers, with a monthly income of 20,000 when she was most diligent.
Looking forward to the future, Qianqian hopes to grow into an independent designer with a studio.
The 24-year-old Qian Jingyi positioned himself as a Buddhist hairpin.
Yes, this is a "post-95" boy who lives in Dali.
It was also the first to enter the Hanfu circle and see other people's works published on the Internet. Qian Jingyi thought that as an art student, he could also paint a fan and sell it.
From painting fans, make-up to making hairpins, he went deeper step by step.
Although it is true that there are fewer boys than girls in making hairpins, in Jing Yi's view, there is no difference. You have to look at the works. He is thinking about how to make hairpins to the next level.
He hopes to make distinctive works that are recognized by more people. He will take the initiative to pay attention to and understand industry trends, adjust and update his own designs. He likes to make new things, because if he always repeats, he will not only get bored. , It will also make one's own competitiveness weaker and weaker.
Regarding the future, he neither wants to lie down nor to roll inward. He just feels that doing a good job and moving forward on the ground will definitely have a good result.
He hopes that through his hard work, he can realize his ideal of buying a small yard in Dali and be able to build his own studio.
"I hope I can be a craftsman of this era."
Si Jiu, a Hanfu photographer who is also a "post-95", has personally experienced the Hanfu from niche to out of circles.
"In the past few years, everyone thought that Hanfu was a strange costume. There would be a lot of weird look at it when you wear it on the street. But now with the increasing revival of traditional culture, more young people have also learned about Hanfu." According to her feelings about Hanfu, the main thing is " The post-90s are wearing them, and more importantly, the funds for the post-90s are relatively abundant.
For each appointment, she will prepare costumes, makeup and props according to the needs and characteristics of the guests. Unlike ordinary photography, the photographer of Hanfu needs to take a sense of ancient stories, so the better she understands and understands Hanfu as a whole. Only when I have more, I can bring it into the shooting and produce more satisfactory works.
Photo courtesy of some of the photographs of the company
Revival of traditional culture, young people are more refreshed
When the graphic design draft becomes real, this is the moment when Qianqian has the most sense of accomplishment.
Especially in this year's Chinese Ancient Costume Culture Exhibition at the National Museum of China, there are edges designed by Qianqian (Note: In traditional clothing, the edges of clothes are sewn with fabric to form functional edges).
As an original designer from scratch, she believes that reading more books, visiting museums, and drawing more designs is the way to get started.
It is not only necessary to highlight the traditional charm, but also to be suitable for the modern trend. How to balance the two?
Qianqian's approach is to draw materials from traditional elements, and then add ideas to derive a sense of design.
For example, wedding dresses made of brocade or makeup will capture the meaning of "multiple children, more blessings", and use the "three mores" patterns of pomegranate, chayote and fairy peach to intersect with the tangled lotus.
The images of various traditional tangled lotus from cultural relics can also be replaced with modern trendy styles such as chrysanthemums and lotus flowers.
The dark patterns and brocades she designed incorporate cranes, Sihe Ruyi cloud patterns, fairy peaches, chrysanthemums, precious flowers, dragon patterns, etc. Some are cultural relic restorations, and some are created by her.
Even now there are popular Tang-style Lolita skirts, she will also help these businesses design Tang-style fabrics.
The exchanges and transactions on QQ have accumulated contacts and customers for Qianqian, and 1/3 of her QQ list are customers.
For novices who are new to the industry, Qianqian’s suggestion is to be mentally prepared to sit on the bench at the beginning. With the improvement of ability and work level, more drafts and customers will increase.
"The best-selling set of'Golden Houhou', sold 8,000 sets within 3 days of making ready-made garments. After more than a year, it still sells five to six hundred sets every month."
The development of the Internet and social platforms has broken the geographical restrictions between designers and businesses.
Like Qianqian, Qianjingyi also grew up in the QQ group. He joined many national painting groups and hairpin groups, and communicated with colleagues in the group: where can I buy good materials, and the new works they have recently practiced. , Learn from each other and learn from each other.
However, from online learning and ordering, he also likes to go to the antique market to buy some raw materials such as jade and agate from the Ming and Qing dynasties. "Old objects themselves reveal an antique flavor."
One of his favorite hydrangea hairpins, the spine of the dotted jade technique, the leaves of the filigree inlay technique, the butterfly of the beading technique, plus the tandem pearls, southern red beads and old jadeites, are all handicrafts.
According to QQ's public data, the most popular on the QQ cm show is the ancient style dress, and there are hundreds of thousands of ancient style-related QQ groups.
With the growth of the Internet, the post-90s, post-95s and post-00s generations used various network platforms to gather together to deeply explore Chinese traditional culture and found their place in the Hanfu industry chain.
"Li Ziqi is now a cultural ambassador who promotes the national style. I also really want to make these traditional Chinese cultures visible to more friends in the world. Let everyone know that this is China's intangible heritage craftsmanship." Qianshan Yi said without expectation.
(End) (Qianqian, Qianjingyi, and Sijiu are all screen names)