Female variety shows have blown out in the past two years. The Beijing News has counted 16 program ratings and audience survey opinions.


　　50% of the audience want to see "Her Variety

Show

" and "Sister" why there are no more

hits

after "Sister" left

　　Throughout the summer variety show in 2021, female expression seems to be the "winning weapon" for traffic harvesting.

Take iQiyi’s "Burst Stage", Tencent Video’s "Black Girl", Zhejiang Satellite TV’s "Sister to Eat", and Mango TV’s "Daughters’ Love 4" as examples. Big platforms all use "Her Variety Show" as their killer feature-prime time broadcast, A-level + production, and a lineup of S-level artists such as Han Hong, Deng Ziqi, Wu Xuanyi, and Zhu Yin.

The trend of "women win the market" seems to be jumping out of film and television, and it is becoming more and more popular in the field of variety shows.

But is the broadcast effect really satisfactory?

　　The Beijing News reporter counted 16 "She Variety Shows" from 2019 to the present, and conducted random surveys of 220 viewers.

Audiences are very interested in female subjects, but their demand for true expression of women and the aesthetic contradiction that variety shows can only be "a simple taste" seems to make the wave of "her variety shows" take a sharp turn.

　　"She Variety Show" scores mostly pass the "Sister" grand occasion is insurmountable

　　Among the 16 "her variety shows" counted by reporters from the Beijing News, the 2020 "Sister Riding the Wind and Waves Season One" (hereinafter referred to as "sister") can be regarded as the explosive "milestone" of "her variety".

Douban scored 6.8, more than 160,000 comments, and Weibo topic readings exceeded 10 billion. Female artists such as Tranquility, Zhang Yuqi, Wan Qian, Huang Ling, and Wang Feifei became independent women's banners overnight... "Sister" not only redefines " "Her variety show" also brings unlimited creative possibilities for "female elements" in the variety show market.

Immediately afterwards, "Her variety shows" such as "I'm an Actress", "Listen to Sisters", "Black Fear Girl", and "Burst Stage" almost followed the trend.

　　Unfortunately, after "Sister", there has been no surpassing work in the past two years.

"Hear Her Say" is more biased towards unit dramas, and the scenes show heavy traces.

If compared by the standard of variety show, it is slightly biased.

And "Sister Club" (7.2 points), "Women 30+" (7 points), "Go to Work!"

"Mom" (7 points) and other "her variety shows" that have a reputation on "Sister", only about 2,000 people participated in the scoring, which is far from the 160,000 followers of "Sister Riding the Wind and Waves Season 1"; including "Sister Riding the Wind and Waves" "The second season" is also cliff-like "pumping on the street" in terms of word of mouth and popularity.

"Her Variety" tried to create "Sister" when it was a situation of "a crowd of thousands of people", but it was a difficult threshold for creators and audiences to cross.

　　The audience expects "her variety show" to have a mere formality and fail to directly hit the predicament into a malpractice

　　Capital is eager for "her variety show", will the audience pay for it?

A reporter from the Beijing News randomly surveyed 220 viewers. More than 50% of them are keen on "Her Variety Show" and look forward to seeing shows that show female content; and more than half have watched two seasons of "Sister Riding the Wind and Waves" and "Mamma Mia" "Mom is a Superman", "My Girlfriend" and other programs are also loved by many viewers.

　　Among the 220 viewers, more than 50% paid more attention to whether "Her Variety Show" reflected female values, hoping to see women's attempts to improve themselves and break themselves.

In addition, presenting women’s true attitudes towards life, discussing women’s living dilemmas, and triggering social topics are also functions that audiences believe “her variety show” should undertake.

　　As for the current trend of "her variety show" continuing to be cold and word-of-mouth declining, more than 50% of the audience believes that it is mainly because some programs fail to show the particularity of the female group, and "changing to men is the same."

Many viewers believe that "the program lacks novelty", "does not directly attack the plight of women", and "equates the plight of female stars with ordinary women" are also common problems that "her variety shows" are difficult to break through.

　　Written by/Beijing News reporter Zhang He