[Explanation] Li Jiarong, born in 1995, is already quite famous in her hometown.
This girl lives in Luxiang Town, Shuangyang District, Changchun City, the "Hometown of Sika Deer in China". She is currently the president of the Luxiang Youth Deer Association.
When the reporter met her at Li Jiarong's house recently, she was doing an online live broadcast to promote sika deer-related products, which is also her current work routine.
Grandpa Li Jiarong started raising deer in her generation, and the family has passed down to her generation for a century of raising deer.
After graduating from university, Li Jiarong decided to return to his hometown to promote the deer culture and deer products in his hometown to continue to spread both at home and abroad.
At university, Li Jiarong studied radio and television editing and directing.
Never imagined that these expertise made her "more powerful than a tiger" in the development of Luxiang's industry.
Unlike his elders, Li Jiarong is good at using his professional advantages to innovate, and through the combination of "online + offline", he has continuously expanded the channels for spreading sika deer breeding, agricultural and sideline products processing, and sika deer cultural and creative products. Luxiang's reputation is even better. The income of Luxiang people, including herself, has also increased.
[Concurrent] Li Jiarong, President of Luxiang Youth Deer Association, Shuangyang District, Changchun City
We made some product announcements by shooting high-quality short videos. On the one hand, we promoted our own products, on the other hand we promoted our own deer farm, and on the other hand we promoted the hometown of sika deer.
Later, we extended to the e-commerce industry, doing some online sales, and through online sales, our turnover last year increased by about 70%.
[Explanation] Shuangyang District, Changchun City, has a history of raising deer for more than 300 years. It has a profound deer culture and is the birthplace of sika deer breeding in Chinese courtyards.
Up to now, the total number of local sika deer has reached 290,000, and the number of deer farmers has reached more than 13,000. The annual output of velvet antler is more than 450 tons. The output value of the entire industry chain of the deer industry has reached 6 billion yuan.
In April 2020, the Youth Deer Association of Luxiang, Shuangyang District, Changchun City was established.
Like Li Jiarong, the young people who returned to work in their hometowns "hug together to keep warm", and the Luxiang culture continues to grow bigger and stronger.
[Concurrent] Li Jiarong, President of Luxiang Youth Deer Association, Shuangyang District, Changchun City
Now we are building our own sika deer manor, which has also driven many farmers and poor college students (employment) in the surrounding area. Now there are 120 poor households. Some of them are provided with technology for raising deer, and some of which we will provide them with high-quality The provenance of sika deer, and we will also recruit them to our company, we will provide them with jobs, and will do some poverty alleviation projects.
[Explanation] At present, Li Jiarong's own company breeds more than 1,200 sika deer, and in 2020 it will achieve a sales income of 40.52 million yuan.
Li Jiarong has always believed that "the countryside is vast and young people have a lot to do".
[Concurrent] Li Jiarong, President of Luxiang Youth Deer Association, Shuangyang District, Changchun City
To give full play to the initiative of our young people, I will also lead our young members, members and friends to carry forward the deer industry in our hometown together, be a good deer, and tell the story of deer.
Reporter from Changchun Lu Shengnan
Editor in charge: [Ji Xiang]