At a height of 828 meters and an area of only 1.2 meters
Emirates' latest ad: A stewardess on top of the Burj Khalifa
From the source
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Emirates Airlines has been known for its bold advertisements and innovative ideas, but its latest commercial has surpassed all of the above, in which a fully uniformed flight attendant appears firmly and confidently at the top of the Burj Khalifa, at a height of 828 meters above the ground, joining the few fortunate With distinction, standing on top of the tallest building in the world, led by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and international star Tom Cruise.
The 30-second ad begins with a close-up of the Emirates flight attendant flipping panels bearing messages, in a nod to the famous scene in the 2003 song "Love Actually".
As the camera moves away and the scene widens, the viewer soon discovers that the Emirates flight attendant, in her red hat and uniform, is actually standing on top of Emaar's Burj Khalifa, in a panoramic view of the Dubai skyline.
Sir Tim Clark, President of Emirates Airlines, said: “We always work to exceed expectations every day, through our innovative services, best-in-class products, as well as in our advertising. An expression of the excellence of our frontline personnel in serving passengers and ensuring their safety.
We are proud to be among the distinguished few who (Emaar) have allowed them to photograph at the top of the Burj Khalifa, and we are even more proud to showcase the landmarks of our beautiful city, Dubai.”
It is reported that the ad was filmed without a green screen in the background or any special effects, and was preceded by careful planning, training, testing and a strict security protocol.
The heroine stood on top of the building at a height of 828 meters, and on an area of its circumference of only 1.2 meters, to accomplish the task.
Emirates Airlines had invited the flight attendants to run for the championship in this advertisement, and despite the presence of some enthusiastic and capable candidates, Emirates Airlines preferred the option of using a professional expert in skydiving to ensure the highest levels of safety and security.
Safety remained the main priority throughout the preparations and filming of the advertisement. A special platform was built with a pillar attached to the top of the mast for the heroine to stand on, and it was attached to the column, in addition to two other points directly to the top, with a hidden belt under the Emirates Airlines uniform.
Filming began at sunrise, and the team members, including an advertising star, had earlier climbed from the 160th floor of the Burj Khalifa, taking an hour and 15 minutes to reach the top. They had to climb several levels, and internal stairs, to reach the top. The team at the top spent about five hours with the daring girl, who was wearing a seat belt under the Emirates uniform, with added safety thanks to the special platform installed directly on the top. One drone (a drone) was used in continuous footage to film the entire sequence. The public can watch what happened behind the scenes, on the Emirates Airline YouTube channel and across the airline's other social media channels.
One of the most iconic ads filmed from above, the bold Emirates commercial, shot 828 meters above the ground, was designed and directed by the Emirates brand team with the help of Dubai-based Prime Productions AMG.
The ad will be adapted to different markets across the Emirates network, with relevant messages included, as the first UK TV campaign will be launched.
• The advertisement was filmed without a green screen or special effects, and was preceded by careful planning, training, and a strict safety protocol.
• The team members, including the advertising star, proceeded to climb from the 160th floor of the Burj Khalifa, and it took an hour and 15 minutes to reach the top.
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