Some people deceive attention and attract traffic by fabricating bizarre plots, and finally achieve the purpose of bringing goods and obtaining improper benefits
[Integrity Construction Wanlixing] Internet sells miserably for profit and has repeatedly succeeded in overdrawing social credit
Our reporter Li Guo
The little girl with a miserable background and unable to go to school attracted many netizens to buy apples from local villagers. Her husband suffered from liver cancer and the girl who carried cement on the construction site was rewarded by many netizens... These cases that won everyone's sympathy were finally proved. It's a scam.
On the Internet, some people make up bizarre plots, sell miserable speculations to deceive attention, attract traffic, and achieve the purpose of bringing goods and illegally making profits.
A reporter from "Workers Daily" recently discovered that such a scam of miserable online sales has formed a black industrial chain, and it is urgent to rectify it!
Fancy scams on the Internet
There was a video circulating on the Internet: a young girl in Liangshan Prefecture, Sichuan tells her miserable life experience. If she hadn't seen her mother, her father had died, and she could not go to school.
Out of sympathy, many netizens bought the self-produced apples sold by the "poor villagers" in the video, amounting to hundreds of thousands of catties.
After investigation, it was discovered that this was a short video written by a debt-laden migrant worker hired by someone, and a special account was established to publish it.
In order for the little girl to tell a story that does not match her life experience, the video production team deceived her to participate in the filming under the pretext that she was required to perform in the short drama.
What is annoying is that only a few thousand catties of the apples sold live are owned by local villagers, deceiving nearly 300,000 yuan in profit.
The miserable sale of "Cement Girl" also hurt the feelings of many netizens.
In the online video, she was 28 years old, but her husband was diagnosed with liver cancer. All her savings were emptied in an instant, but she still persevered.
In order to save her husband, she ran to work and carried packs of cement on her weak shoulders, all covered in mud.
Netizens are not hesitating to give rewards after being moved.
But later investigations revealed that the plot was carefully designed by someone.
Cao, a 31-year-old criminal suspect, used a short video platform to continuously play his tragic card. He claimed to have multiple companies across the country. Later, the business failed and was very painful. This attracted the care and sympathy of many women.
Especially the inspirational video of him lying in the hospital bed with a tube stuck in his nose while undergoing surgery in the hospital, which is touching.
After gaining sympathy, Cao then committed fraud, which caused many women in Xinjiang, Chongqing, Sichuan, Hubei and other places to be deceived.
After learning that Cao was arrested, Ms. Liu from Chongqing, who was defrauded of more than 600,000 yuan, said sadly: "I sympathized with him, so I lent him money everywhere. But I didn't expect that he lied to me, and I can't believe others now. ."
Choreography and performance form a black industrial chain
Tragedies are staged on some online platforms from time to time.
The reporter's investigation found that not only due to the intervention of professional companies and professional teams, technical, team-based, and process-oriented operations have emerged, and continuous renovation and upgrades have occurred. Moreover, a series of services from screenwriting to actor training have formed a complete set of services. Black industrial chain.
During the interview, the reporter found that in addition to providing ready-to-use scripts, some teams can also write new scripts and delivery plans based on the product information, price, and number of people provided by users. The price ranges from tens of yuan to a few. Thousands of dollars, delivery within 24 hours.
With the script, the next step is to look for actors to act.
In this black industry chain, there are anchors, actors, choreographers, and microphones.
The person in charge of a short video production company in Chongqing said that they have a large number of people in their hands, both professional and amateur, and even students from the Film and Television Academy, all of which are based on quality.
For some actors in special plots, specific training is also required to ensure that the performance is realistic.
Intensify the fight against counterfeiting in the field of online marketing
"The distorted Internet is selling miserably. On the one hand, it makes the parties ignorant of their conscience to obtain illegitimate benefits; on the other hand, it overdrafts social credit and has a negative impact on the construction of social integrity." Chief Researcher of Chongqing Jingyu Provincial Development Planning Research Institute Mo Yuanming said that it is necessary to strengthen the supervision and crackdown on online miserable behaviors, and increase the anti-counterfeiting efforts in the field of online marketing.
Some online platforms have noticed the problem of poor online sales.
In March, the Douyin Security Center released the "Publication of Punishments for "Selling Tragedy, Acting and Hype" Violations", showing that the platform has already imposed penalties for violations of selling tragic goods, fabricating bizarre stories, acting and speculating, etc. Within 30 days, Deal with 446 related illegal live broadcast rooms and ban 33 illegal accounts.
Li Jian, a lawyer at Beijing DeHeng Chongqing Law Firm, said that one of the reasons why video fraud has been repeated is that it involves many departments, it is difficult to characterize, and the cost of illegal personnel is low.
Relevant departments and platforms should strengthen supervision and management from the source.
If the platform has not fulfilled its obligation to review the qualifications of the operator, or has not fulfilled its obligation to ensure safety to consumers, causing damage to the rights and interests of consumers, it shall bear corresponding liabilities in accordance with the law.