5 minutes
traditional or youtube
Abdullah Al Qamzi
Abdulla.AlQamzi@emaratalyoum.com
01 August 2021
Do you sit at home watching the newscast?
How many bulletins do you watch and how many news reports do you care?
Practically nothing.
The reason: your smartphone does not allow you.
If you sit down to watch a bulletin or any worthless program on any channel, this means that there is someone with you who is accustomed to the TV noise in the background, or this person is old and does not want to acknowledge technical development, or is digitally illiterate, or you yourself feel that it is wrong to cut the cable wire and rely on applications.
Television celebrities—the stars of newscasts and entertainment programs—have become like working in an empty arena, and are now booking their place in the new digital arena.
We are not only talking about the situation in this part of the world, but this is the situation in the whole world.
News and entertainment channels are accelerating to open channels on the YouTube platform, which leads the world of digital television, and YouTube is not just a video sharing platform, but has developed into a comprehensive platform for American channels in the United States, a music platform and a movie platform, albeit late in the latter.
"YouTube" - in general - is faster and easier to search for what you want, and millions of users worldwide enter it from anywhere.
The world is changing rapidly and amazingly, and the old media has lost more than 50% of its remaining fans in just a year and a half because of “Covid”!
It means that the conditions of the pandemic have accelerated the pace of digital progress in a way that none of us can imagine!
In other words, we can easily say that what was expected to happen in 2025 is happening at this moment.
The smartphone industry is progressing like crazy and becoming more futuristic than ever before, and this industry is leading the digital media industry or in more correct words it may decide its direction and vice versa.
This means that the YouTube media creates its content specifically for the “online” audience, who chooses the right content at the right time, and thus the platform has become the number one destination in the world for news content and programs.
Side by side, the tablet industry emerged at the beginning of the last decade and has developed today to become an additional option and the TV itself is smart, connected to the Internet and hosting content applications, and this is what bridged the digital gap between the application industry and digital TV, and the biggest loser is traditional channels.
position
The boundaries between official traditional TV and digital YouTube have melted in the Covid crisis.
The broadcaster or field reporter took off his suit and tie and sat in front of his smartphone camera in his private home office, content with a T-shirt as he analyzed for the news studios.
When the Covid crisis is over, this broadcaster or reporter will find it unwise or strange to return to the work habits of the previous life he left.
The new way of life is simpler and acceptable to the extent that it is the approved standard, and this method is called introducing reality to the image of television, and let us remember that “YouTube” invented this method and not “Covid”, the latter imposed by force.
Abdulla.AlQamzi@emaratalyoum.com
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Abdulla.AlQamzi@emaratalyoum.com