Ninety% of respondents have participated in public welfare activities on online platforms
Nearly 70% of the respondents are most concerned about the use of money and materials
In recent years, there have been more and more public welfare activities on the Internet.
On the online platform, you can often see activity information released by charitable organizations.
Regarding public welfare activities on the Internet, what issues do you care about?
This week, the China Youth Daily Social Survey Center conducted a survey of 2029 respondents through the questionnaire network (wenjuan.com), which showed that 90.6% of the respondents had participated in public welfare activities on the online platform.
When participating in online public welfare, 68.3% of respondents are most concerned about the use of money and materials.
Among the respondents, men accounted for 42.9% and women accounted for 57.1%.
Post-00s accounted for 18.6%, post-90s accounted for 50.1%, post-80s accounted for 28.4%, and others accounted for 2.9%.
When making online donations, 82.0% of respondents will check the agency account and confirm before payment
Zheng Baiyang (pseudonym) born in the 1970s usually participates in many public welfare activities on online platforms.
Zheng Baiyang said that he is more interested in environmental protection. When he sees related activities, he usually participates in donating some. "The unit usually organizes public welfare activities related to poverty alleviation, and also organizes donations at some special times. In addition, it is for personal help. Seeing help messages forwarded by people I know, I usually donate some money."
The data shows that 90.6% of the respondents have participated in public welfare activities on the online platform.
Specifically, 72.7% of the respondents will donate on third-party platforms such as WeChat Charity and Taobao Charity, and 54.4% of respondents will donate on platforms of official organizations such as the Red Cross.
After 00, Li Shiying (pseudonym) usually pays attention to public welfare activities, and also participates in donations organized by the support club.
After the flood in Henan, she saw that the support club posted a donation link in Chaohua, and she also checked the sponsor of the project. "The first post was forwarded to the public welfare activities of One Foundation, and later it showed that the project was full , And reposted another one initiated by the Red Cross."
After checking the status of the project, Li Shiying felt that the initiator was quite reassuring, so she donated. Two days later, she saw a screenshot of the donated materials through Weibo of the support club.
In the survey, 82.0% of the respondents said that when making online donations, they would check the accounts of the donated institutions and confirm them before payment.
Interactive analysis shows that the proportion of doing so after 00 is even higher (82.5%).
Luo Jinyi (pseudonym), 22, pays attention to the use of funds when he participates in public welfare activities on the online platform.
"If the news is seen in the fan club and other channels, I will first check the past activities and whether the project sponsor has any follow-up feedback."
The data shows that when participating in online public welfare, the respondents are most concerned about the use of money and materials (68.3%), then the basic information of the sponsoring donor (61.1%), and others: the qualifications of the online fundraising platform (56.6) %), the organization process and person in charge of public welfare activities (52.3%), the publicity of public welfare organizations' projects (51.2%), and follow-up feedback information of public welfare activities (32.9%), etc.
70.3% of respondents suggested strengthening the supervision of online fundraising platforms
Zheng Baiyang said that he will have more trust in some officially certified platforms and will participate more in activities initiated by such platforms. "Some platforms are tied to WeChat. You can usually see various charities through the official account. The types of activities are also relatively rich. But I did not pay much attention to the follow-up progress of the project, and I don’t know if there is any feedback on the specific purpose of the donation money.”
Liu Fan (pseudonym), who works in Beijing, feels that there are many charitable activities initiated by charitable organizations on the online platform, and sometimes it is difficult to distinguish which ones are more trustworthy. “Especially when some special major events happen, I also want to Participate in charity, but I’m not sure whether some organizations can effectively organize activities and use the funds for the materials that are actually needed in the front. At this time, you may wait for the organization to donate money and materials, and feel that the use of funds is more Rest assured and reliable".
Data shows that when participating in online public welfare activities, the main concerns of respondents are that the platform cannot guarantee the good use of the donations (72.2%), and the authenticity of the initiated activities (59.3%) cannot be determined.
Others include: jumping to other QR codes during payment, misleading participants (49.0%), attracting participation by celebrities, rankings, etc., blind comparison (40.3%), excessive collection of personal information (39.7%), etc.
"When participating in public welfare activities, the general public can choose more well-known or familiar charities to participate in their activities." Zhang Gaorong, Ph.D. in Sociology of Peking University and Assistant Professor of Management School of Shenzhen University, analyzed that the charitable organizations are now publishing on the online platform. There are many public welfare activities, and ordinary people can choose some more professional charitable organizations. "For example, when disaster relief, they can choose charitable organizations engaged in this field to donate. If they have experience in this area, the efficiency of the use of donated funds will be relatively good. Higher, reduce resource backlog and other issues."
"I participated in an environmentally friendly public welfare event and said that I would issue a certificate with a name, but I didn't receive it in the end." Zheng Baiyang hopes that public welfare organizations can be more transparent in their operation, and will send back donation details and other information through SMS, WeChat, etc donor.
Li Shiying feels that some public welfare projects are further promoted through platforms such as fan clubs, but platforms are more of an intermediate channel, and charitable organizations need to make information disclosure from the source.
In addition, Li Shiying hopes to downplay the public welfare list, "I think no matter how much donation is donated, it is all about dedication, and there is no need to compare the lists with each other."
What are your suggestions for regulating online public welfare activities?
80.5% of the interviewees suggested that public welfare fraud and other acts should be punished and bad behaviors should be resisted. 70.3% of the interviewees suggested strengthening the supervision and management of online fundraising platforms, and 70.0% of the interviewees suggested strictly implementing relevant legal requirements and strengthening law enforcement examine.
Other suggestions include: improving the professional construction of online donation platforms (55.6%), adhering to the principle of voluntariness, and not over-promoting donation rankings (42.3%).
“Charitable donation is a long-term trust-building process. It requires charitable organizations to strengthen their usual operations and management and brand building.” Zhang Gaorong believes that charitable donations must form a normalized atmosphere so that when some disasters occur, everyone will be more willing to trust charity. Institutions will also be easier to raise funds. "Some charitable organizations usually operate better. They will strengthen the expansion and maintenance of donors, so that people will be more willing to trust them when some emergencies occur. ".
China Youth Daily·China Youth Daily reporter Sun Shan intern Mu Yixuan