Chinanews Client Beijing, July 25 (Ren Siyu) On July 24, the 2021 movie box office officially exceeded 30 billion. Up to now, "Hello, Li Huanying", "Detective Chinatown 3", "Fast and Passion 9" are temporarily Ranked among the top three in the annual box office list.

　　Compared with the time of reaching 30 billion at the box office in 2019, this year’s 30 billion is one month later. The "sequelae" of the epidemic in the movie market is still there, and theaters are still waiting for the arrival of the box office "dark horse". Will there be new ones in this summer file? The explosion of money?

30 billion, 8 domestic films

　　According to the data of the Beacon Professional Edition, as of 14:21:29 PM on July 24, the total box office (including pre-sales) of cinema movies in 2021 exceeded 30 billion, with a total of 749 million movie viewers and a total of 73,844,400 shows.

　　Currently, the top ten films on the annual box office list are "Hello, Li Huanying", "Detective Chinatown 3", "Fast and Furious 9", "Godzilla vs. King Kong", "Send You A Little Red Flower", and "Above the Cliff." "Chinese Doctor", "Assassination of Novelists", "My Sister" and "Your Wedding."

Source: Beacon Professional Edition.

　　Judging from the film list, 8 of the 10 films are domestically produced, among which 3 are "Hello, Li Huanying" (5.414 billion), "Detective Chinatown 3" (4.515 billion), and "Assassination of Novelists" (1.035 billion). The film contributed more than 30% of the box office.

　　In fact, every summer is a good time to boost the annual total box office growth. The summer vacation lasts the longest and there are many blockbusters, which can always attract many audiences into the theater.

　　Looking back over the past 5 years, every summer file will have a phenomenon-level explosion, such as "Wolf Warriors 2" in 2017, "I am not the God of Medicine" in 2018, "The Richest Man in Xihong City", and "Nezha's Devil Boy" in 2019 Coming to the World", the summer theater has just resumed work in 2020, but there is also "Eight Hundred".

　　However, this year's summer vacation has made many studio managers feel worried. According to Maoyan data, more than 60 films have joined the competition this summer, and the number has decreased compared with the past. Among them, animation films accounted for the largest proportion.

Who can become a hot summer file?

　　In early July, 3 blockbuster films "1921", "Revolutionary" and "Chinese Doctor" opened their doors. The box office of "Chinese Doctor" focusing on anti-epidemic stories exceeded 1 billion, but the film has been in theaters for half a month. In terms of popularity, it is still difficult to bear the hottest summer files.

"1921", "Revolutionary" and "Chinese Doctor" posters.


　　After that, two youth films "The Sky of Burning Wild Boys" and "What Should I Do When My Brother Came" were released one after another, and they all encountered word-of-mouth Waterloo; the animated film "New Big Head Son and Little Head Dad 4: Perfect Dad" and "City of Figurines" "The audience of "Jigong: Descent from the Dragon" was relatively narrow and failed to make it out of the circle.

　　As of 17:00 on July 25, the box office in July exceeded 2.6 billion, but there is still a big gap from the 5.756 billion in July 2019.

Who can inject a booster for the summer vacation?

Will it be the animated movie "White Snake 2: The Tribulation of the Green Snake"?

　　"White Snake 2: The Tribulation of the Green Snake" was created by the original team of "White Snake: Origin". Unlike the previous adaptations of "The Legend of the White Snake", "White Snake 2: The Tribulation of the Green Snake" has created a brave and strong "big heroine" "Image, in order to save Xiaobai under the Leifeng Pagoda, Xiaoqing entered the illusion of Shura City and experienced an adventure story full of "love and tribulation".

"White Snake 2: The Tribulation of the Green Snake" poster.

　　Skyscrapers, iron-clad locomotives... "White Snake 2: The Green Snake Rise" adds a cyberpunk style to the classical style, and the visual effect is shocking. As of July 25, the film was released for 3 days with a box office of over 100 million, with a Douban score of 7.4 point.

　　There are a total of about 20 animated films released this summer, but most of them are low- and young-oriented animated films. "White Snake 2: The Green Snake Rise" has the advantage of the theme and the basic IP blessing. Under the current slightly loose schedule, it is expected to rely on it. The quality continues to improve at the box office.

　　"The epidemic has changed the viewing habits of most people," said Zhu Teng, general manager of Beijing Universal Art Cinema Management Co., Ltd., "Movies are not high-frequency consumer goods. With the popularity of short videos, secret rooms, and scripts, theaters The film and television + social attributes of the film and television have been weakened. In addition, there are still not many movies with strong cinema attributes with brilliant visual effects and grand scenes, and audiences will lack the motivation to enter the cinema."

Will the "dark horses" be them?

　　After the epidemic, the uncertainty of movie schedules increased. From the National Day file last year to the May 1st file this year, an obvious phenomenon is that many films have undergone repeated operations of setting, withdrawing, changing, and upgrading files.

　　This year’s summer files, this phenomenon still exists. For example, "Midsummer Future" and "Rage: Serious Cases", one was upgraded from the Qixi Festival, and the other was rescheduled after it was withdrawn. It is currently scheduled to be officially scheduled on July 30th. Released.

　　These two films are also the next "Hope Stars" to be optimistic about.

The youth film "The Future of Summer" is directed by Chen Zhengdao, starring Zhang Zifeng and Wu Lei, and starring Hao Lei. It tells the story of a youth campus that bravely faced various problems after the college entrance examination failed girl Chen Chen and the Internet celebrity boy Zheng Yuxing met.

"Midsummer Future" poster.

　　On the short video platform and Weibo, the propaganda songs and highlights of "Midsummer Future" have already begun to warm up. At present, the "number of people who want to see" on the Taotiotiao platform has exceeded 200,000.

　　The police action film "Rage and Serious Cases" is likely to drive the summer files to "burn up". The film is starring Donnie Yen and Nicholas Tse. The cops and bandits are in fierce confrontation, gun battles, car racing and other exciting scenes continue.

Director Chen Musheng has directed classic police films such as "New Police Story" and "Anti-drug", and this is also his last work in his lifetime.

Poster of "Anger and Serious Case".

　　"Next, director Chen Musheng's posthumous work "Rage: Serious Cases" may bring a small movie climax. Zheng Yuanjie's film "Pipiru and Luxisi: Canned Man" and the tender pet at the end of the summer vacation. The movie "The Wandering Dog" is also very worth looking forward to." Zhu Teng analyzed.

　　According to the "Schedule Breakthrough" report released by the Maoyan Research Institute, during the popular period, the release of absolutely popular movies is even more necessary. The superposition of multiple medium-sized movies will not achieve the same effect at this stage.

At present, the summer vacation has entered the second half. Can the next "hot money" arrive in time?

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