Sacha Baron Cohen does not laugh with the smoke.
The filmmaker filed a complaint against the company Solar Therapeutics which used the image of Borat to advertise its therapeutic cannabis.
The famous Kazakh journalist imagined by the British actor found himself on billboards in Massachusetts, with the catchphrase his favorite line: “It's nice!
"
In the complaint obtained by the BBC, Sacha Baron Cohen claims to have never used cannabis, specifying that he would never advertise this drug for any amount of money.
It demands a minimum of $ 9 million in damages from the offending company which, for the time being, has not yet responded publicly.
No way
Sacha Baron Cohen's lawyer claims Solar Therapeutics made a "bet" using Borat's character while hoping its owner wouldn't see anything.
In addition, the legal representative of the star clarified that his client would always refuse to advertise the consumption of cannabis for the simple reason that it "would weaken his credibility as an actor and as a serious social activist. ".
Finally, the character of Borat represents "significant commercial value" and Sacha Baron Cohen has already refused $ 4 million to appear in an advertisement for an automobile brand.
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