The companies are currently outdoing each other with their commitment to diversity and its symbol, the rainbow.
In many industries, however, equality is not far off in companies.
So also in the one who cares about the public image of the company.
This emerges from a new study by the advertising agency association GWA, which is available to the FAZ.
According to this, around 60 percent of the workforce in advertising agencies is female, but at the top management level it is only 18 percent.
Gustav Theile
Editor in business.
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However, there are indications that the ratio is changing: from the second management level onwards, women make up at least half. The comparison with a survey from 2017 shows "that there were significantly fewer women in management positions in the agencies at that time," the study says. Especially in middle management, the proportion of women has increased. For the study, the authors looked at almost 2000 anonymous personal data from 21 member agencies of the association.
The difference in salaries across all agency sectors and hierarchical levels is 6.5 percent. He is greatest in data analysis departments. Men have a median annual salary of 55,000 euros, women almost 45,000 euros. In contrast, women even have a small advantage in the area of strategy and earn a median of almost 2,000 euros more. If you look at the various levels, the difference is greatest in the second management level. With an annual salary of over 60,000 euros, women earn 10,000 euros less than their male colleagues at the same level. The authors emphasize that they have extrapolated part-time salaries to full-time salaries.
The study also shows that the wage differences and the lower proportion of women in management levels occur in the age groups in which many women work part-time. Almost the same number of women and men worked part-time by mid-30s, a good ten percent each. In the 35-year-old age group, on the other hand, it is every second woman, while the proportion of men working part-time only increases by a few percentage points.
Even if women are underrepresented in management positions and there are still differences in pay, the majority of agencies consider diversity to be important, according to a parallel survey. The statement that various teams have "recognizable positive effects on the quality of the creative product" only 8 percent of 84 surveyed agencies (somewhat) disagree. In addition, for 80 percent diversity is “a very important positive factor in employer brands”. Three quarters of the agencies are of the opinion: “We are already set up in a diverse way.” In three out of five agencies, diversity is an important or a rather important factor in staffing.