Shopping mall group launches promotional campaign
"Dubai Summer Surprises" .. a new date with the luxurious prizes
The 24th edition of Dubai Summer Surprises kicks off tomorrow.
Photography: Patrick Castillo
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A group of shopping malls in Dubai, in partnership with the Dubai Festivals and Retail Establishment, launched the "Shop and Drive in Style" campaign, during the 24th edition of "Dubai Summer Surprises", which starts tomorrow.
The promotion is scheduled to run for six weeks from July 1 to August 14, where shoppers will get a chance to win a luxury Infiniti Q50 every week.
A weekly draw will be held on July 9, 16, 23 and 30, and August 6 and 14.
For his part, Majid Saif Al Ghurair, Chairman of Dubai Shopping Malls Group, said: “Dubai is the preferred destination for millions of shoppers looking for amazing promotions and a unique shopping experience.
The Dubai Summer Surprises offers reinforce Dubai's position as a global shopping destination."
“In line with the Dubai shopping malls group’s commitment to organizing distinctive community activities, our promotions are designed to deliver maximum value and benefit to all,” he added.
Al Ghurair explained: “This year, the prizes will include six luxury cars that will be awarded to the winners of the “Shop and Drive in Style” campaign, and with the limited plans to travel outside the country for many citizens or residents during this summer, we expect an additional increase in sales during the “Dubai Summer Surprises” period. ) for this year.
He stressed that, in accordance with the directives of the Dubai government, all activities, events and promotional campaigns during the 24th edition of "Dubai Summer Surprises" will be subject to the current health and safety protocols and precautionary measures, so that shopping centers can provide a safe shopping experience for all.
For his part, Executive Director of the Dubai Festivals and Retail Establishment, Ahmed Al Khaja, said: “We are pleased to organize a new cycle of (Dubai Summer Surprises), which is one of the distinguished events for the public and shopping lovers.
It offers a variety of promotions, while hosting a range of exciting activities and events that bring joy to everyone’s hearts.”
The list of shopping malls participating in the “Shop and Drive in Style” campaign includes: Al Bustan Center, Al Ghurair Center, Al Warqa City Mall, Al Khail Gate Complex Center, Burjuman, Bin Sougat Center, Bay Avenue, Central Mall, Crown Mall, Dar Wasl, Dubai Outlet Mall, Mudon Complex, West Zone Mazhar, Oasis Mall, Shorouk Mall, Reef Mall, Times Square Center, and The Mall.
• Events will be subject to health and safety protocols and precautionary measures.
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