Distinguished in traditional programs and the new "Sama Evening"

Laila Al-Muqbali .. A return to the atmosphere of rapture after the challenges of “Corona”

Media Laila Al-Muqbali in a return to variety programs.

Emirates today

Despite her excellence in presenting traditional programs, this success did not prevent the Emirati media, Laila Al-Muqbali, from returning to the variety, and hosting singing stars, the first media field that witnessed her appearance and her first successes as a broadcaster and TV presenter, able to manage her dialogues with guests with sobriety and calm, and control the The details of its programs with skill and skill, presenting a successful model for the Gulf media, capable of representing its environment, and providing media materials worthy of the audience to which it is directed.

With the appearance of the new session of “Sama Dubai”, Laila Al-Muqbali meets this time with the stars of the Emirates and the Arab Gulf, to dedicate a new chapter to the announcement of the return of life, the summer atmosphere, and the family meeting, after the “Covid 19” pandemic and its clear social and psychological effects, Not only on the psyche of the public, but also on the quality of the programs offered recently, most of which tended towards news and awareness of the need to adhere to precautionary measures in order to preserve public health.

Outstanding experience

Al-Miqbali revealed to "Emirates Today", the content of the new program, which she saw as somewhat compatible with the desire of the local and Gulf audience to follow the latest news and activities of his favorite stars, within the framework of a renewed musical and artistic atmosphere, not without enjoyment, sociability, art and melodious melody, as well as care. On the participation of several spectra of stars, described by Al-Maqbali, saying: “Perhaps the most important feature of the new program is its attempt to successfully balance the audience’s thirsty taste for art and open up a wide field for the participation of an important number of stars and artists of the previous generation, or some artists of the current generation who are absent from the art scene, And those who retain the love of the public, eager to know their latest artistic news, and what is new on the scene.”She emphasized, "Although social media in this regard has opened a wide field for all social groups, especially artists, to present their successful artistic productions on these platforms, television has credibility and accuracy in presenting the artist with his real mass productions that are able to remain in memory for longer periods."

Musical atmosphere

On the audience’s reactions to the first episode of the new program, which hosted the artist Youssef Al Omani, Al Muqbali confirmed the success of this episode in attracting and following the audience, saying, “There is no doubt that broadcasting the program on an Emirati channel is a distinctive and important experience for young Emirati artists, to present their works, And following up on other works, along with the singing stars in the Arab Gulf, who have been absent from the scene for many reasons, or who are preparing to return to it through a new start, the audience is keen to follow up on its details firsthand.” Al-Muqbali added, “We are not biased towards any artist at the expense of an artist.” Else, what matters most to us in this program is presenting fine art worthy of the public and the Emirati and Gulf families who continue to follow these media materials on (Sama Dubai).

Overcoming Corona's Obstacles

The Emirati media, Laila Al-Muqbali, was enthusiastic about describing her happiness with her current experience in “Sama’s Night”, noting what she presented last year of various media materials, which the audience followed through the “This is Dubai” program, which specialized in keeping pace with the return of life to normal after the “Covid 19” pandemic. She stressed that the challenges of presenting a new program in exceptional circumstances in which the war against the pandemic continues, is difficult, but not impossible, in light of everyone's keenness to adhere to preventive measures and social distancing, "with time, we have become accustomed to coexisting with the matter and overcoming its obstacles, as we have learned and always continue to be." Of the challenges and difficulties,” referring to its ability to adapt to the obstacles of the profession, saying, “I always adapt to circumstances, to try to present new media materials, and I hope that it will satisfy a wide segment of the audience.”

absence and return

Laila Al-Muqbali described her Ramadan absence this year from presenting heritage programs as a short break imposed by the conditions of the “Covid 19” pandemic, stressing that it provided her with sufficient time to prepare and prepare for the presentation of “Sama’s Evening.”

On the other hand, the Emirati media pointed out that the coming period will witness a programmatic activity in line with “Expo Dubai 2020”: “I certainly do not stray long from the heritage programs, the field in which the public introduced me, and the line closest to my career, but I consider that my profession in the media It always needs renewal and diversification of experiences in various fields, as well as offering high-end programs in form and content.”

Effective communication

Laila Al-Muqbali expressed her happiness in permanent communication with the public, whether through her official accounts on social media, or her various TV appearances on the silver screen, saying, “There is no doubt that these new digital means have become a necessary option on the one hand, and a double-edged sword on the other hand, Either the media person succeeds in appearing in the right way, or he fails to devote a distinguished experience, and this is something that is capable of wasting his popularity, and losing his audience who is always willing to communicate with him directly on these media.

This is what I am always aware of, which makes me always keen to devote a successful and effective experience, while constantly being careful on social media.”

 • I adapt to the circumstances to present new media materials that satisfy the public.

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