Everything can be "ice-creamed"?
Tourism and cultural creation is not to follow suit
Tokimoto
In recent years, cultural and creative ice cream has become the favorite of cultural innovation in scenic spots. With the arrival of summer, cultural and creative ice cream in various places has "out of the circle", attracting a wave of punch cards.
Compared with the ordinary ice cream on the market, the price of Wenchuang ice cream is not low, but the taste and quality are uneven.
For the long-term development of cultural and creative ice cream, it needs to be "loyal to quality".
It is not advisable to blindly follow the trend in some scenic spots. Scenic spots need to be based on reality to enhance the cultural and creative nature of cultural and creative products.
At present, cultural and creative ice cream is very popular. According to incomplete statistics, there are probably hundreds of cultural and creative ice cream in the country, with an annual output of tens of millions.
These ice creams have different shapes, some are iconic buildings, some are characteristic animals and plants, and some are characters... But no matter how the shape changes, the core is still ice cream.
It must be admitted that the original cultural and creative ice cream is indeed very creative.
The first "crab-eating" is the hero, and the scenic spot that first pushed Wenchuang ice cream is worthy of praise.
Not only that, ice cream has strong plasticity in terms of color, shape and taste, and has a large selection space. Therefore, although there are more cultural and creative ice cream, different places still maintain certain characteristics.
Ice cream is a kind of seasonal snack with high popularity among audiences. It is currently in the summer and the summer is coming soon. Wenchuang ice cream is easy to be sought after.
Because of this, cultural and creative ice cream in some scenic spots can still be sold at high prices, with a unit price of 20 yuan and above.
However, if various scenic spots compete to follow suit, Wenchuang ice cream will not only be uncreative, but will also become more and more tacky.
Tourists will feel bored after repeated contact, and there are more scenic spots to follow the trend, and even tourists will be disgusting.
Everything can be "ice-creamed", in fact, it is the epitome of the lack of innovation in tourism product development.
At present, the phenomenon of tourism homogeneity is serious, not only the artificial landscape is a thousand cities, but the tourism planning is also the same. When tourists arrive at these scenic spots, they always have a sense of deja vu.
Tourists want to buy some local specialties, but they find that there are very few real specialties, and most of the scenic spots sell similar products.
Following the trend and copying are not innovations, innovation and uniqueness are the background colors of innovation.
Therefore, not only can't "copy homework" and "eat leftovers" in tourism cultural and creative industries, it is also best to make it difficult for others to copy.
The history and culture of each scenic spot are different, and it is possible to combine the unique characteristics of the scenic spot to launch innovative and unique cultural and creative products.
Only when the cultural and creative products of the scenic area are dazzling and different, can the cultural taste of the scenic area be greatly improved, and the scenic area can bring different feelings and experiences to tourists.
This kind of tourism and cultural creativity is expected by tourists, and it can continue to tap the development potential of the scenic spot.