China News Service, Shanghai, June 20 (Wang Ji) The 24th Shanghai International Film Festival 20 is at sunset.
In the past 10 days, a total of 1,423 movies were shown in 40 theaters in Shanghai, with more than 320,000 movie-watchers, and fans from all over the world came in. Filmmakers at home and abroad participated in various activities such as the film market and film schools. Looking for opportunities on the established international exchange platform... Shanghai, incarnate as the "City of Light and Shadow", has attracted the attention of the global film industry for a while.
In 2020, Shanghai presented the world's first international category A film festival to restart after the global epidemic; in 2021, the Shanghai International Film Festival will be held in an orderly and safe manner with a complete section, becoming the world's largest international film festival held as scheduled and with the largest number of participants. This kind of film festival showed the world the achievements of China's anti-epidemic fight and the firm strength of the strong recovery of Chinese films.
Some overseas guests expressed emotion that the success of this year’s film festival has set a benchmark for international film festivals around the world; the “ticket grabbing” during the ticketing of the film festival is a rare sight in the world, demonstrating the popularity of young Chinese film fans. Support and the vitality of the Shanghai International Film Festival.
"In fact, we have been paying attention to international film exchange activities. For example, the Berlin Film Festival in February every year, the online industry event will be held in March this year, and the film will be shown online in June. The activities have not been held on the previous scale. ; Our old friend of the "Belt and Road" Film Festival Alliance-Moscow International Film Festival, although it is held offline, but the scale is not large." Fu Wenxia, director of the Shanghai International Film Festival Center, told reporters from China News Agency, "I pay attention to these. After the information, we feel that the channels for international exchanges are still reduced compared to the past. The Shanghai International Film Festival must continue to communicate with the international industry while resuming all activities to provide a platform for filmmakers at home and abroad."
According to Fu Wenxia, in the face of the normalization of epidemic prevention and control, the Shanghai International Film Festival has made “two-handed preparations”: on the one hand, if international filmmakers cannot come to the scene, prepare for connection; on the other hand, all offline activities follow Perform on-site management plans for epidemic prevention and control in different situations.
"Starting from last year, not only on-site management, but in terms of personnel invitation and content planning, we are actually advancing simultaneously under the background of adhering to the normalization of epidemic prevention and control. Only in this way can we finally show the participation of filmmakers at home and abroad and the participation of international exhibitors. Such a film festival higher than in previous years."
In her opinion, it is a wonderful thing that film culture can have such a big influence in the city of Shanghai.
"Shanghai is the birthplace of Chinese films. The city's genes, audience base, and our team's efforts, combined with several factors, can the Shanghai International Film Festival thrive on this land."
In fact, Shanghai, which is striving to build a "global film and television creation center", is accelerating the accumulation of industrial energy.
For example, in the Shanghai Science and Technology Film Capital in Songjiang District, nearly 7,000 film and television companies and studios have "settled" here, covering all aspects of the film and television industry chain such as creation, shooting, training, and publicity; Shanghai International Tourism Resort continues to dynamically adjust The special funding policy for the film and television industry, the Shanghai science fiction film and television industry base was unveiled, and the results of the 5G digital film and television creation cloud platform were released; the "Implementation Opinions on Promoting the Development of the Film and E-sports Industry in Jing'an District" released at this film festival, from 9 It supports the development of the two major cultural and creative industries of film and television and e-sports in Jing'an District.
Du Liang, an assistant researcher at the Institute of Literature of the Shanghai Academy of Social Sciences, said in an interview with a reporter from China News Agency that as early as the 1920s and 1930s, Shanghai was an important town for the Chinese film industry, and film culture is one of the spiritual heritage of the city; In recent years, Shanghai has taken the lead nationwide in the formulation of related policies such as film industry funding and support, and provision of filming services; Shanghai’s urban film box office has ranked first in the country for many years, which illustrates the development of the city’s film industry. The momentum is good. On the other hand, it also reflects the love of Shanghai audiences for film culture.
"Sufficiently large market support and a sufficiently good mass base are a very important foundation for Shanghai to vigorously develop the film industry." In Du Liang's view, the Shanghai International Film Festival has magnified the "multiplier effect" of the Shanghai film industry. In the process of holding, it will inevitably drive the development of urban tourism-related industries and further promote the integration of cultural and tourism. "In a certain period of time, the film festival draws the world's attention to Shanghai, and it is also a part of the city’s cultural soft power. Kind of embodiment." (End)