Close the distance between the public and scientific knowledge
"Wisdom Science Popularization" Full of Fun (Online China)
What do you think of when it comes to popular science?
Many people may first respond to popular science books, science and education documentaries, and academic lectures by scientific research experts, but nowadays there have been new changes in popular science methods.
VR, AR, artificial intelligence, webcast, short video...Many new technologies and new communication channels provide a strong boost to popular science.
With the rapid development of platforms such as "two micro and one end" and short videos, the dissemination of popular science knowledge has also entered the fast lane, and the form of popular science is developing in-depth, diversified, personalized, and scene-oriented.
Popular science new recruits have "fans"
Today, with the rapid development of science and technology, new professional terms continue to emerge. How to let people learn more scientific knowledge easily and conveniently is the focus of the thinking of workers in the field of popular science.
In May of this year, at the event site of Beijing Science and Technology Week, a robot named "Xiaoke" attracted many people.
"Recruiting talents and visiting Yi, there are guests looking for immortal talents. Haishu is not far away, Tianhan is hiding..." At the event site, Xiaoke's improvisational poem scene was unforgettable.
This robot can do more. It can talk to people and teach popular science knowledge.
As a popular science robot, Xiaoke's core component "Smart Science Popularization Digital Brain" demonstrates the great achievements of artificial intelligence technology in the field of popular science.
Nowadays, small subjects are gradually used in science and technology museums, museums, libraries and other places to provide support for intelligent science popularization services.
Science and technology need innovation, and popular science also needs innovation.
In order to attract more science enthusiasts, a series of "Internet + popular science" methods with a sense of modernity and fashion have appeared one after another.
For example, New Year's Eve science speeches give people a special feeling.
The Institute of Physics of the Chinese Academy of Sciences once initiated the "New Year's Understanding of Li's New Year Science Lecture-What is Quantum Mechanics", with Cao Zexian, a researcher and "net celebrity" scientist at the institute as the keynote speaker.
As the first attempt by a scientist from the Chinese Academy of Sciences to use a New Year's Eve science speech to conduct science communication, this New Year's Eve science speech was launched on more than 10 live broadcast platforms, attracting millions of netizens to watch it online.
The communication power of the live broadcast platform has also created a broader platform for scientists to actively participate in popular science activities.
Accurate positioning "Suitable for all ages"
In the Internet age, great changes have taken place in the carriers, creators, and audiences of popular science. The demand for popular science has long changed from "what can you give" to "what I want."
The core of popular science is to promote the spirit of science and popularize scientific knowledge.
To do a good job in popularizing science, we need to innovate in a timely manner.
While new technology is used as an aid to popular science, innovative methods must also be combined with the audience's habit of receiving popular science education, and strive to meet the needs of audiences at different levels.
Relatively speaking, young people prefer novel, real-time, and diversified online and offline science popularization methods, while the elderly pay more attention to the effect of offline science popularization.
For example, in the Nanhu community in Fu'an City, Fujian Province, the popular Science China e-station that entered the community is very popular among local elderly people.
You don't have to go out of the community, you can find knowledge about new crown vaccination in the popular science China e-site. The popular science wisdom cloud interactive large screen interface is convenient and easy to understand, taking into account the usage habits and knowledge acquisition habits of middle-aged and elderly audiences.
The popular science China e station here is an upgraded version of the popular science activity room, with built-in tens of thousands of e-books, massive high-definition pictures and digital newspapers.
In fact, in Fujian alone, more than 2,800 rural (community, school) science popularization China e-stations have been built, the number is among the top in the country, and four levels of science popularization information management services have been realized in provinces, cities, counties, and villages (communities, schools). It has become an important hub of the "Science China" Fujian communication system.
Qiu Chengli, deputy director of the Science Communication Research Center of the Chinese Academy of Sciences, believes that science communication and science popularization must achieve precise positioning and create different works for different target groups and different age groups.
He also emphasized that the use of new technologies such as VR and AR to carry out popular science activities requires a good grasp. The direct participation and experience of science and technology is very necessary. Avoid excessive use of virtual technology, otherwise it will be counterproductive.
Make popular science "more grounded"
Earlier this year, the results of the 11th Chinese citizens’ scientific literacy sample survey were officially announced. The data showed that in 2020, the proportion of Chinese citizens with scientific literacy reached 10.56%, fulfilling the development goals of the "13th Five-Year Plan" period, and the overall level of Chinese scientific literacy. Quickly improve.
In recent years, China has produced many high-tech achievements that are proud of the Chinese people and attract the attention of the world. Hot news about science and technology has often become the focus of public attention, which has also made the public's demand for science popularization even stronger.
"Chang'e" went to the moon, "Heavenly asked" for fire detection, "Beidou" was built, and "Jiaolong" entered the sea... The scientific principles behind every major scientific and technological achievement greatly aroused the public's enthusiasm for popular science and made them understand cutting-edge technology. Have more interest in understanding.
In order to make popular science more "down-to-earth", in recent years, many creators in the popular science field are also making more creative and personalized expressions of fun. Short video creation is one of the important aspects.
Nowadays, knowledge popular science short videos have gradually become a hot field, and short video platforms have added momentum to the co-creation and sharing of popular science materials.
On the Douyin platform, "Modeler Lao Yuaner" has more than 5.5 million fans. In order to make short video science popularization, he has produced a series of popular science models, which is also the highlight of his video works.
Accuracy of the content is the core of popular science short videos. "Lao Yuaner" spends a lot of time searching information, doing experiments, and finding authoritative sources, just to ensure that the content is correct. There are many popular science self-media authors like him on the short video platform. .
Experts pointed out that compared to traditional graphic forms, the use of short videos to spread knowledge can make complex content more popular, condense the knowledge points, and deliver them to the audience in a more vivid way.
It must be easy to understand and witty, so as to narrow the distance between the public and scientific knowledge.
Sun Yahui