Doll-like models, shiny jeweled underwear, angel wings…
Victoria's Secret, an American women's underwear brand, famous for the 'Lingerie Fashion Show' aired on TV all over the world, is trying to change its image by using LGBT people and refugees as its models.
On the 17th local time, foreign media such as the New York Times reported that Victoria's Secret said goodbye to 'Angels' and filled the place with new members with various backgrounds and colors.
Seven new models unveiled by Victoria's Secret are transgender and Sudanese refugees, photographers, plus-size models, freestyle skiers from China and players from the US women's soccer team.
Victoria's Secret has been loved for its spectacular fashion shows featuring top-class supermodels since 1995, and has maintained a high share in the US underwear market until the early 2000s.
Victoria's Secret models were called 'angels' and were honored to be recognized as the best models of their time.
However, due to this symbolism, Victoria's Secret has been strongly criticized for imposing a uniform standard of beauty.
It was that Victoria's Secret models reinforced stereotypes and distorted femininity by highlighting overly thin or voluptuous bodies.
As the public's evaluation led to a decline in sales, Victoria's Secret has been trying to change, such as selecting a plus-size model and a transgender model since 2019.
Victoria's Secret CEO Martin Waters said in a statement: "This is a dramatic change in the brand and a change that has been embraced by our core," demonstrating her commitment to keeping pace with the times that emphasize women's identity.
This is a 'news pick'.
(Photo = 'Victoria's Secret' homepage, YouTube capture)