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Victoria's Secret

has completely changed its orientation and has left behind its models with wings that represented an ideal of a sexy female body unattainable for most mortals (and its own clients), a cast that already in recent years aroused more admiration among men than among women.

The famous and impressive parades, followed on television by millions of viewers around the world, went down in history with the last, held in 2019. Although the firm was born in 1977 in San Francisco, the macro shows began to be held in 1995, acquiring greater expectations year after year.

Footballer Megan Rapanoe, LGTBQIA activist.Getty

His casting included the most recognized models of the moment, being chosen for the show was the prize or the prelude to a successful career.

But it wasn't all pink for the tops.

The testimonies of the 'former angels' spoke of draconian diets based on liquids for days to meet the physical demands of the show, despite the fact that the measures of the participants were already vertigo.

The demand was brutal, which generated not a few controversies because in the campaigns a 'perfect body' was advocated.

Claudia Schiffer, Eva Herzigová, Naomi Campbell, Isabeli Fontana, Irina Shay, the sisters Gigi and Bella Hadid, Alesandra Ambrosio, Miranda Kerr or Gisele Bundchen,

are just some of the tops turned into mortal angels with wings on the catwalk.

Transgender model Valentina Sampaio at the 2020 amfAR gala in New York Getty.

Now it is positioned in the new stream of 'positive change'.

From the tyranny for outdated beauty standards to the acceptance of all bodies and support for vital causes for women, according to the brand itself in the presentation of its

'VS Collective'

campaign

.

The group of activists of the new campaign 'VS Collective'

You could see it coming, her last show was no longer what it was, neither in social acceptance of that sexualized image of women nor in the lingerie sales it generated.

It was giving ground to other more inclusive firms for all women.

The audience and business figures fell dramatically and that made them react.

Although he has done it late, he has pointed to the spirit of the times in which principles such as diversity, acceptance and 'body positive' are inalienable.

The 'plus size' model Paloma Elsesser in the Chloé show.

Among the new faces of her 'VS Collective' campaign are

Adut Akech,

Sudanese model and refugee who supports mental wellness programs for women,

Amanda de Cadenet,

journalist, photographer and equality advocate,

Priyanka Chopra,

actress, producer and businesswoman ,

Megan Rapinoe,

North American professional soccer player, activist of the LGTBQIA collective,

Paloma Elsesser,

British curvy model, defender of the 'body positive' and

Valentina Sampaio,

actress and LGTBQIA activist, one of the first transgender models.

In addition, there are other athletes and women defenders of values ​​such as inclusion, diversity and equality, which are now crucial for women.

.

According to the criteria of The Trust Project

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