True collectibles, NFTs - non-fungible tokens that give value to a digital work - marked the art market in 2021. Digital works were thus sold for thousands or even billions of euros online, giving some collectors and art enthusiasts want to invest in this unusual market.
It is therefore quite logical that the CNN television channel decided on June 16 to surf the "hype" around this new art form by offering its own
Vault by CNN
collection
: Moments That Changed Us
, purchasable via NFT .
Obtain historical moments from television
Called "Moments" by the American media, these NFTs will take the form of historical content broadcast by the channel, kept for years in the archives.
“Since the advent of television, people have lived history through video and journalism.
For 41 years, CNN has made extraordinary efforts to document and disseminate the global stories of our time.
Until now, there was no way to "collect" these moments.
Internet users can often find old videos online or in documentaries, but they cannot "own" them or display them as they would with a newspaper or a printed magazine, "explains the channel.
This provision of archival content is a first for CNN and offers collectors the possibility of owning “a piece of history”.
The end purchaser of each "Moments" will be able to have the digital copy of the content for their personal collection but will also have the opportunity to display their acquisition on a user page in the vault of the Vault by CNN site.
Some limited edition packs will also include a premium video player to play content on a screen.
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