Chinanews.com, Beijing, June 16th. Recently, Tencent Pictures, Xinli Media, China Reading Film and Television "Troika" announced the official second season of "Zui Son-in-law" at the 2021 conference of "Xiang Rong · Rixin" Launched, the second season of "Celebrating More Than Years" will be launched on Q4, and the online movie "Zui Son-in-law of Ji Xing Gao Zhao" will be launched at the same time.
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Looking at the 70 film and television works released this time by the "Troika", youthfulness and diversification are its distinctive features.
There are films and TV series that young people are looking forward to, such as the second season of "Zuo Son", the second season of "Celebrating Yu Nian", "The Knife in the Snow" and "The Wind Rise", and there are also "Human World" and "Rebel". Realistic works.
According to the "Annual China Online Literature Development Report" released by the Chinese Academy of Social Sciences in March 2020, in the field of online literature, whether it is authors or readers, generation Z (groups born after 1995) has risen in power and tends to be younger.
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"Youth" is a blue ocean of film and television, how can practitioners swim in it?
Take the officially launched second season of "Zuo Son" as an example. The main creators are young people. During the planning stage of the drama version of "Zuo Son", they set an adaptation core: no longer consider the issue of male frequency and female frequency, just one Direction, make this IP a popular and good-looking thing, and no longer deliberately hit the preferences of a specific group.
Zheng Zhuoqun, the script director of "Zuo Son", recalled that the most raging months of the epidemic in 2020 was the time when he and five other screenwriters were desperately writing scripts. A group of young people with big brains could not meet each other every day. They shared documents together. Work, and wrote the later popular jokes such as robbing parking spaces, "Fighting Knives", "Suning Yibu" and so on that fit the ancient situation and the way of thinking of Ning Yi's modern people.
Cao Huayi, chairman of Xinli Media, introduced that Xinli Media will continue to deepen the IP of "Zui Son-in-law", through the second season of "Zui Son-in-law" and the big movies of "Zui Son-in-law", "in dramas and series of films" Multi-dimensional development in the field, by exploring the positive values behind different "little people", reflecting the new era and the big picture, and inspiring young people who are struggling to move forward."
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Cheng Wu, vice president of Tencent Group, CEO of China Reading Group, CEO of Tencent Pictures, and Chairman of Tencent Animation, believes that realistic themes are always the biggest “bonanza” of IP.
How to achieve "consolidation and innovation" while pursuing "rejuvenation"?
The two TV series "The Rebel" and "Human World" are good examples. The "Rebel" is adapted from the novel of the same name by the winner of the "People's Literature Award", starring Zhu Yilong and Tong Yao. It tells the story of the time when the motherland and the nation are in crisis , The story of young revolutionaries who fearlessly marching forward in the dark,
"Human World" is the second part of a trilogy of melody of the times. It is adapted from the novel of the same name by the famous writer Liang Xiaosheng, winner of the Mao Dun Literature Award. Starring Lei Jiayin and Song Jia, it tells the story of Zhou Bingkun's family living in a northern capital city.
Although the play spans several decades, the characters in the play are also a mirror of contemporary young people, from which every young man can see himself.
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In addition to realistic themes, diversified exploration is an indispensable action for the development of film and television IP series.
The newly released "Knife Walk in the Snow" is directed by Song Xiaofei, written by Wang Juan, and starring Zhang Ruoyun, Hu Jun, and Li Gengxi. It is expected to become the next popular costume IP drama.
Directed by Fei Zhenxiang and starred by Jin Dong, the urban emotional drama "Several Wind Rising" is currently being filmed. The drama tells the emotional story of men and women in the modern workplace.
In addition, TV series such as "Wind from Longxi", "Green Hairpin", "Running with Phoenix", "Moon Capital", "Flowers in the Sea", "Sun with Me" and "Training Lawyer", "Li Mao for Prince", "Jing Zhong Yuefei "" and other movies are also in the film list, or original stories, or the follow-up development of high-quality web IP, which fully reflects the characteristics of "younger" and "diversified".
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