15 films were released, with 466 million ticket sales. The Dragon Boat Festival that just passed was not only the "most crowded" Dragon Boat Festival of the film in the past five years, but also the Dragon Boat Festival with the lowest box office in the past five years.
On June 15, the Lighthouse Research Institute released the "2021 Dragon Boat Festival Insights" report. The report showed that as of 00:00 on June 15th, the total box office of the Dragon Boat Festival in 2021 was 466 million, with a total of 12.9836 million attendances and a total of 1.308 million. A new record for the Dragon Boat Festival in Chinese film history.
However, this year's Dragon Boat Festival stalls hit a record low in the box office since 2015.
From 2015 to 2019, the box office champions of the Dragon Boat Festival were all imported blockbusters.
Due to the impact of the epidemic in the Dragon Boat Festival this year, there are fewer imported films, and domestic films accounted for 47.6% of the box office, breaking the phenomenon that the Dragon Boat Festival imported films over the years were the largest.
Because they were all small and medium-sized works, they failed to drive the market, and the box office of the market fell to 466 million yuan in the end.
(Dong Zeyu)
Editor in charge: [Li Yuxin]