Henan: "National Tide" Culture "Breaks the Circle"

　　On the evening of June 12, following the launch of "Tang Palace Night Banquet" at the beginning of the year, Henan Satellite TV released another "explosive"-a less than 2 minutes underwater Chinese style dance video "Luo Shen Shui Fu" (formerly known as "Praying") became popular Throughout the Internet, netizens sighed with emotion, "Did I see the gods?"

　　Not long ago, the theater cluster "Only Henan·Drama City", which has a total investment of 6 billion yuan and lasted four years, opened to welcome guests.

This largest drama colony in China, in a drama "maze" created by 56 grid spaces, shows the pride of Henan hidden underground, enclosed in books or listed in exhibition halls to China and the world in a brand-new form of expression. The history and culture of the city made a stunning appearance.

　　The long civilization process left Henan's historical and cultural heritage as brilliant as stars.

As a major historical and cultural province, Henan has been deeply involved in the cultural field in recent years, committed to cracking the codes of traditional cultural innovation expression, and driving traditional cultural aesthetics to infiltrate people's lives. Such eye-catching "national tide" cultural works as "Luo Shen Shui Fu" Also frequently "broken the circle", with countless fans.

　　Let the "old" "now" rise

　　During the Spring Festival of 2021, the dance "Tang Palace Night Banquet" based on the Tang figurines displayed in Henan Museum became popular on the Internet.

With the core of traditional history and culture coupled with the visual effects empowered by science and technology, "Tang Palace Night Banquet" awakens the original charm of traditional culture in a creative and novel way.

　　For a time, the Henan Museum, which was once not a popular one, became a veritable "net celebrity" check-in point.

　　The strong return of excellent traditional culture has attracted more and more public attention and recognition. At the same time, the innovative combination of traditional culture and modern trends has also opened up a new path for the development of cultural and creative products.

　　In September 2020, after five years of all-round improvement, the main exhibition hall of Henan Museum was opened for trial. The treasures of nine major towns and courtyards were assembled and displayed. The basic display selection of "Yangyang Huaxia chooses China to build its capital" includes women's owls and Du Lingfang. There are more than 5,000 sets of fine cultural relics including Ding and other towns’ treasures.

　　Among them, the "Nine Thousand Years" Yubo "Internet Red" coffee has become the standard for literary youth, "Women Owl" and "Moire Copper Forbidden" are incarnations of refrigerator magnets, brooches, and necklaces, and the oracle bone inscriptions have become the "new favorite" of fighting pictures. "Lost Treasures" archaeological blind boxes make tourists addicted to digging "treasures". The edible ancient coins and chocolates allow people to learn while eating...Traditional culture is integrated into fashion expression, and it flies into ordinary people's homes with fashionable and interesting images.

　　"Let the'ancient''now' rise,'live', continue the tradition, advance with the times, and make the traditional culture amiable, sensible, and tangible." said Li Lixin, deputy director of the Institute of Literature, Henan Academy of Social Sciences , Creative transformation and innovative development of excellent traditional culture is conducive to comprehensively improving the competitiveness of the cultural and tourism industry, product supply, brand influence, and accelerating the industry’s transformation and upgrading.

Activate cultural survivability

　　In fact, all parts of Henan are using various innovative methods to activate the cultural survivability.

Henan Museum made the treasures in the museum into "archeological blind boxes", and also included the archaeological drilling tool "Luoyang shovel" which was all the rage; the ancient capital of Kaifeng Qingming Shanghe Garden made people "step into the picture scroll in one day, dream back to the millennium in one day"; Luoyang Sui and Tang Dynasties Luoyang City National Heritage Park is becoming a new landmark of local culture...

　　At the “Out of Circle” Seminar on the Innovation of Local Product Lines in Henan’s Hometown held recently, travel agencies in Henan Province took advantage of the heat and took advantage of the “out of circle” of "Tang Palace Night Banquet" as an opportunity to accelerate the innovation of multiple cultural tourism routes and make more Tourists fall in love with the culture of the Central Plains and the Yellow River.

　　The routes of "Traveling to Zheng Bianluo and the Heart of Central Plains" created by Henan CITIC International Travel carefully link up well-known tourist destinations such as Luoyang Peony, Henan Museum, and Yuntai Mountain in Jiaozuo, highlighting the elegant charm of the ancient capital and the theme of fashion and humanity, highlighting the uniqueness of the Central Plains. Some cultural characteristics; UTS Tourism Henan Branch strives to explore the historical and cultural characteristics of "Three Cities, Three Hundred Miles, Three Thousand Years", innovatively develop "Hometown Henan" tourism products, and plans to use its operating platform covering many places across the country to promote it. Promote the Chinese original travel route...

　　The cultural tourism industry in Henan has changed from "has it" to "good or bad", from "punch-in" to "experience", and from "scenic tour" to "global tour".

　　According to statistics, during the "May 1st" holiday this year, the tourism market in Henan province received more than 55.26 million tourists, with a total tourism revenue of 29.3 billion yuan, a record high.

Regain the cultural self-confidence behind the "clothing etiquette"

　　Every spring, in Henan Yuntai Mountain Scenic Area, there will be a series of wonderful visual feast of Hanfu.

Hundreds of characteristic Hanfu cultural experience activities such as the Hanfu courtesy show, ritual and music exhibition, Chinese style market, Guoxue course, Hanfu blind date meeting, Weijin style Hanfu show, exchange of gifts, etc. are gradually coming on stage.

　　The "Yuntai Mountain Hanfu Flower Festival" that has been held for three times is guided by aesthetics, deeply integrates culture and tourism, and focuses on the regional characteristic culture represented by the seven sages of the bamboo forest, Wei and Jin styles. It attracts countless tourists to check in and take pictures. Set off the "Hanfu + Landscape" upsurge.

　　"Traditional culture is no longer boring and boring, and it has become interesting in form and content. This is an important reason why more and more young people love traditional culture." Experts in the industry believe that from "Tang Palace Night Banquet" to "Yuntai Mountain Hanfu Flower "The dynasty" is based on the in-depth exploration of traditional culture, young people in Hanfu are overflowing with the vitality of Chinese excellent traditional culture.

　　Cultural nirvana, a blockbuster, and the charm of traditional culture is deeply rooted. In the beginning of the "14th Five-Year Plan" period, Henan entered a new stage of development. In order to build a culturally strong province and accelerate the construction of an important cultural highland in the country, Henan has planned clear goals and "Blueprint": By 2025, build Henan into an important window for global exploration and experience of Chinese history and civilization, a holy land for Chinese people to seek roots and worship, and a demonstration area for the integration and development of national cultural industries and tourism industries.

　　"In the future, we need to create more landmark cultural tourism projects and iconic cultural tourism brands that are standing, loud, and spreading. Using them as carriers, people will be more determined in perceiving the Yellow River and understanding the culture of the Yellow River. The Chinese culture is confident.” said Jiang Jiding, director of the Henan Provincial Department of Culture and Tourism.

　　Yu Jiaxi