China News Service, Shijiazhuang, June 5th, title: Shijiazhuang "Cheongsam Grandma" is playing "cross-border" Chinese traditional costumes are growing "breaking the circle"
Author Zhao Danmei
"Cheongsam is too beautiful", "It's great to do what you like all your life", "Grandma is really amazing"... Recently, the 86-year-old "Cheongsam Grandma" Jin Yuxia, from Shijiazhuang, Hebei Province, designed and made cheongsam videos for her daughter-in-law and became popular on the Internet. I got a lot of comments and likes from netizens.
Jin Yuxia has been engaged in traditional cheongsam making for more than 50 years. She is affectionately called "Cheongsam Grandma". She was originally a "student master" in the Department of Physics. After graduating from university, she worked in physics research in Tianjin and Baoding, Hebei. , But because she prefers to make clothes, especially cheongsam, in her first year, Jin Yuxia decided to switch to clothing design.
On June 2, "Cheongsam Grandma" Jin Yuxia was busy in her garment workshop in Shijiazhuang, Hebei.
Jin Yuxia is 86 years old and has been making traditional cheongsam for more than 50 years.
Jin Yuxia was obsessed with traditional costume design when she was young. Through self-study and engaged in costume design work, she became a costume designer.
The picture shows Jin Yuxia (first from right) introducing cheongsam fabrics to customers.
Photo by China News Agency reporter Zhai Yujia
"Cheongsam is the quintessence of the country and should be promoted, and we Asians are relatively small and suitable for wearing cheongsam." The uncluttered silver hair with golden hairpins, and the peony cheongsam with the same color shoes. Speaking of designing and making cheongsam, Jin Yuxia There was a childish smile.
Silk buckles, side slits, embroidered patterns... These careful thoughts hidden in the cheongsam are Jin Yuxia's biggest concerns.
"If the customer likes it, I am happy. If the wearing effect is not good, I can't sleep for half the night, thinking about how to change it." Jin Yuxia said.
On June 2, "Cheongsam Grandma" Jin Yuxia was busy in her garment workshop in Shijiazhuang, Hebei.
Jin Yuxia is 86 years old and has been making traditional cheongsam for more than 50 years.
Jin Yuxia was obsessed with traditional costume design when she was young. Through self-study and engaged in costume design work, she became a costume designer.
The picture shows Jin Yuxia (middle) communicating with customers trying on cheongsam.
Photo by China News Agency reporter Zhai Yujia
"Every cheongsam has a soul, and we must pursue the beauty of cheongsam with the attitude of pursuing truth." Jin Yuxia believes that the prerequisite for becoming a cheongsam designer is to become the "four masters", that is, to have the construction ability of an architect and the shaping of a sculptor Ability, rhythm of musicians, and beauty of artists.
"Grandma is very trendy. She often reads fashion magazines and talks to me about young people." Although Jin Yuxia, who has reached her old age, is a little slow in walking, she and her "post-95" apprentice Ma Lina sees herself as "the same age." .
On June 2, "Cheongsam Grandma" Jin Yuxia was busy in her garment workshop in Shijiazhuang, Hebei.
Jin Yuxia is 86 years old and has been making traditional cheongsam for more than 50 years.
Jin Yuxia was obsessed with traditional costume design when she was young. Through self-study and engaged in costume design work, she became a costume designer.
The picture shows Jin Yuxia (left) instructing apprentices to paint hand-painted patterns on cheongsam.
Photo by China News Agency reporter Zhai Yujia
In addition to cheongsam, Jin Yuxia also designs and produces other styles of fashion, and 80% of the clothes in the store are made by her.
"I also like fashion, but it may not be good to follow the trend. Look at the cheongsam, it is not outdated now, so traditional clothing has a bright future." Jin Yuxia said.
At the same time, Hanfu, which is "older" than cheongsam, is also leading the way.
As the younger generation's sense of identity with Chinese culture continues to increase, Hanfu is also growing "breaking the circle".
According to iiMedia Consulting's data, the number and market size of Hanfu fans in China is growing rapidly. In 2021, the number of Hanfu fans is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan.
On June 2, "Cheongsam Grandma" Jin Yuxia was busy in her garment workshop in Shijiazhuang, Hebei.
Jin Yuxia is 86 years old and has been making traditional cheongsam for more than 50 years.
Jin Yuxia was obsessed with traditional costume design when she was young. Through self-study and engaged in costume design work, she became a costume designer.
The picture shows Jin Yuxia (left) introducing traditional cheongsam to customers.
Photo by China News Agency reporter Zhai Yujia
IiMedia Consulting analysts believe that the Hanfu field mainly uses the younger generation of user groups to form a community and sub-cultural communication circle, and continue to increase public acceptance, thereby driving Hanfu's business exploration in the new era and also promoting market growth.
It has been three years since college student Jiang Ying has become a fellow (referred to each other by Hanfu fans).
Now, she will no longer be onlookers for taking pictures in "fancy clothes".
Not only that, she believes that the people's knowledge of Hanfu culture is also improving: "People will no longer simply and rudely equate the ancient costumes and Hanfu in TV dramas."
In recent years, phenomenal film and television works such as "Celebrating More Than Years" and "Knowing whether it should be green, fat, red and thin" have "brought fire" to traditional costumes to a certain extent, and joint and similar models have been sought after by audiences.
On the other hand, on major social media platforms, shooting short videos in traditional costumes has become a popular “tag”.
"Perhaps Hanfu can combine more hot IPs to achieve multi-domain "breaking the circle"." Jiang Ying believes that with the exposure of traditional clothing and the spread of topics, the traditional clothing industry will be more refined in the future, and the traditional clothing culture will also be more refined. Will get more recognition. (Finish)