Chinanews client, Beijing, June 5th (Reporter Song Yusheng) #Tencent's vice president said Youku is a pirated starter#, #爱奇艺CEO說門饭圈文化#, #Youku President hopes that station B will be original as the main target#, # Tencent Vice President Batch Low Quality Brainwashing Short Video Like Pig Food#, #Byte responded to Tencent Video’s vice president saying short video is low intelligence#... This June, similar topics have repeatedly aroused heated discussions.

　　Behind this is the controversy surrounding the copyright of short videos that has lasted for nearly two months.

　　The reason for the controversy lies in the titles of these short video works: "Watch xx movies in 5 minutes", "xx takes you to TV series", "x minutes to watch blockbuster movies quickly"...

Screenshot of short video platform

"Copyright Wars"

　　Since April this year, many parties in the industry have spoken out on the copyright issue of short videos.

More than 70 domestic film and television media units, including China Television Art Exchange Association and China Television Drama Production Industry Association, have jointly issued an initiative with more than 500 film and television practitioners to resist online short video infringement.

　　Some media described it as "a'copyright war' caused by short videos".

　　However, in the face of new problems arising from the editing, cutting, transportation, dissemination, and secondary creation of film and television works, how copyright owners, platform parties, creators, and short video authors should respond to the new problems, all parties still have different views.

　　Therefore, short video has become a topic of discussion among many participants at the 2021 China Internet Copyright Protection and Development Conference and the Ninth China Internet Audiovisual Conference held recently.

　　During the period, many participants believed that short video copyright protection should be strengthened and short video infringement should be severely cracked down.

On June 3, at the Ninth China Internet Audiovisual Conference, some people in the industry said in response to short video infringement issues that short video cutting and handling issues have seriously disrupted the normal order of the market.

　　On the other hand, there are also people who have spoken for short video authors, calling for the protection of the enthusiasm of short video authors; even more people worry that if the short videos created twice are treated as infringements, a group of people who rely on short video works for a living will be "lost". Have a job".

　　And behind these controversies there is a fact: short videos are becoming more and more popular.

"Third Language"

　　So, how hot are short videos?

A set of data can tell you.

　　On June 1, the National Copyright Administration issued the "Report on the Development of China's Online Copyright Industry (2020)".

　　It shows that Chinese mobile netizens use short video applications more than a quarter of their time every day. Short videos have become the "third language" of the mobile Internet in addition to graphics and voice. The "video shift" trend of social information media is still In development.

Screenshot of the live broadcast of the "Report on the Development of China's Online Copyright Industry (2020)"

　　The "2021 China Internet Audiovisual Development Research Report" released at the 9th China Internet Audiovisual Conference gives the specific user scale: as of December 2020, the scale of short video users has reached 873 million, with a utilization rate of 88.3%.

Screenshot of China Internet Audiovisual Conference Weibo

　　Obviously, the development of technology has made it possible for the wide spread of short video works, and audience habits have changed as a result.

　　The person in charge of a head short video platform mentioned in a forum a few days ago that the short video industry has accumulated a large amount of content after nearly five years of explosive development.

　　However, at the same time as the "explosive development", the disputes between different platforms caused by the copyright issue of short videos have become more and more intense: by April this year, it has developed into a long video platform, producers, creators and industry associations who have jointly voiced a boycott; In the past few days, there was a chattering between long and short video platforms on industry forums; on the evening of the 4th, a short video platform published an article countered that it had been "blocked and banned" for a long time.

Screenshot of WeChat Official Account

　　It is worth noting that although there are many disputes on copyright, as users' habits change, the producers of some film and television works have also begun to use short videos for promotion.

　　A film distributor said in a forum, “Currently, short video announcements are playing an increasingly important role in movies.”

Data map: Netizens are reviewing short videos.

Video screenshot

"Collective Management"

　　The volume of short videos is indeed getting bigger and more controversial.

Let's go back to the beginning of the whole thing: how should the copyright issue be resolved?

　　Previously, many film and television companies and industry associations have called for purifying and optimizing the copyright environment of short video platforms and public account producers and operators, and forming a good industry ecology of "authorize before use".

　　However, the authors of short videos are mostly individuals. If one-to-one authorization is granted, the creation of short videos is likely to stall; if they are used without authorization, there is a copyright risk.

　　The reporter noticed that the "Copyright Law of the People's Republic of China", which was implemented on June 1 after revision, changed "movie works, TV drama works, and other audiovisual works" to "audiovisual works". At the same time, it stipulates that the copyright owner and copyright Relevant right holders may authorize copyright collective management organizations to exercise copyright or copyright-related rights.

　　Therefore, collective management of the copyright of short videos has become a possibility to solve the aforementioned problems.

　　In this regard, Yu Cike, director of the Copyright Administration of the Central Propaganda Department, publicly stated on the 2nd that relevant parties should strengthen coordination and cooperation under the premise of complying with the Copyright Law and fulfilling their main responsibilities. At the same time, relevant copyright collective management organizations should play an active role.

　　Shi Wenxia, ​​deputy secretary-general of the China Film Copyright Association, told reporters that the association is currently the only collective management organization for copyrights of audiovisual works in my country.

The association has been docking with related parties and started to collectively manage the copyrights of short videos.

　　The reporter learned that in response to recent controversies, some insiders said that in terms of copyright protection, more platforms and market players need to form an industry joint force to jointly improve the level of copyright protection in society.

(Finish)