China News Service, Beijing, May 31 (Reporter Shangguanyun) "In the long run, there is definitely room for development in the cultural industry, and I am optimistic about its potential." Recently, the Chairman of Shanghai Industrial Investment (Shanghai) Co., Ltd., Shanghai Rui Guo Jian, President of Lili Investment Fund Management Co., Ltd., was interviewed by a reporter from Chinanews.com in Beijing and also talked about his understanding of the cultural industry from an investment perspective.

　　A few days ago, the "New Cultural Space•2021 China Cultural Industry Summit Forum" was held in Beijing.

The theme of this forum is "Walk with Light and Enlighten the Future". At the same time, the forum announced the establishment of the "New Cultural Space Industry Alliance" and the launch of the "New Cultural Space Industry Investment Fund".

Data map: the scene of this forum.

Photo courtesy of the organizer

　　It is understood that the New Cultural Space Alliance is an effective industry empowerment platform jointly initiated and created by dozens of leading cultural industry companies, platforms, investment and financing, think tanks and other institutions.

Through various forms such as industry forums and industry think tanks, we will fully empower the "co-construction, sharing and win-win" of the entire industry chain in the cultural field.

　　At this forum, guests including Guo Jian discussed topics related to cultural industry innovation and market growth from the perspective of investment and industry.

　　Guo Jian said that as a professional investment institution, “we treat the cultural industry as an economic activity. It is also an industry we care about very much, because the cultural industry has a huge growth control market space, and it is still an industry that continues to grow rapidly. "

　　"Our investment in the cultural industry can be divided into three stages. The initial stage is mainly to invest in the leading companies in the subdivisions of the traditional cultural industry, so as to complete the layout of content production and distribution channels." Specific to the third stage. At this stage, Guo Jian pays more attention to the combination of culture and urban renewal. "The in-depth combination of culture and urban renewal can also bring broader development space to the development of cultural industries."

　　However, from the perspective of the characteristics of the cultural industry, investment in it often requires a relatively long development cycle.

Guo Jian believes that cultural activities should meet the spiritual and cultural needs of the people, and good products and services must capture and effectively meet the needs.

　　"From this perspective, understanding and understanding of demand is the key factor that determines the sustainable development of the cultural industry. The essence of the cultural industry is to promote truth, goodness and beauty, and add positive energy to the society, which is the sustainable and expandable products and services." He says.

　　In Guo Jian's view, cultural products are basically directed to the C-end, that is, the masses.

With the continuous development of the economy, some changes have taken place in the intergenerational characteristics of the population in China. At present, the most potential consumer group is the "Generation Z", and the consumption characteristics are also different from those born in the 70s and 80s.

Guo Jian.

Photo courtesy of the organizer

　　He also mentioned that if you simply pursue a temporary sensational effect, you may be able to quickly achieve the purpose of attracting traffic within a certain time frame, but in the long run it has no actual value for social development. "At least from an investment perspective, we will Taking the initiative to avoid, we still care about what kind of promotion it brings to society. Such products are vital."

　　"For our investment side, the cultural industry itself has changed, and business opportunities will be formed during this change. We are more concerned about continuing to pay attention to such changes and opportunities and changes. When good cultural companies are constantly discovering and emerging, For investors, there will be a good and outstanding target." He said.

　　In the future, Guo Jian is very optimistic about the development of the cultural market: still take the "Generation Z" consumer group as an example. They are generally "Internet aborigines", mostly with only children, and more of them are more accustomed to self-cognitive consumption. There is no doubt about the market growth. When they become the main consumer, we need to make some changes in the means of supply in accordance with the changes in the demand structure, and provide them with the content they want." (End)