"Brand Dubai" and "Dubai Holding" present a new creative work that highlights the visual identity of Jumeirah

In implementation of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the directives of His Highness to transform Dubai into an "open museum", and within the framework of the "Jumeirah" project, "Brand Dubai", the creative arm of the Dubai Government Media Office, announced, In partnership with "Dubai Holding", they presented a new artwork, which is a huge, three-dimensional mural with a span of 200 meters, which was installed near Madinat Jumeirah.

The idea of ​​the work created by the international artist Ganders Vera is based on expressing the connection of the Jumeirah area with the waters of the Arabian Gulf overlooking it, which has always formed an important part of its past and present and an integral part of the memories of its people, as the work appears in the long wave of the Sea of ​​Jumeirah in an innovative way that reflects the scenes The beautiful Dubai visitors enjoy on the beaches of Jumeirah, which is one of the most prominent tourist attractions in the emirate with all its activities, facilities, various marine and beach sports and restaurants.

A dynamic region

Commenting on the partnership with Brand Dubai in introducing the new creative work, Khaled Al Malik, Managing Director of Dubai Holding Group, said: “The partnership with Brand Dubai will enable us to increase the public’s interest and participation in the artistic and creative projects spread across the emirate, as well as contribute to Happening the community and improving the quality of life in Dubai. The initiative is part of the series of artistic and creative events sponsored by Dubai Holding, with the aim of beautifying public spaces and enriching the urban aspects of Dubai. "

Al-Malek added: “We believe in the positive effects of creative arts on the happiness of society, and in consolidating its social responsibility, Dubai Holding works“ for a better tomorrow ”for all, and we are proud to continue to play this role and support creativity that directly contributes to enriching the experience of residents and tourists and enabling them to enjoy a high quality of life. In the emirate. "

In her turn, Nihal Badri, Director of Brand Dubai, expressed her pride in the constructive partnership with "Dubai Holding", which comes within the framework of consensus visions on the importance of creativity and the need to highlight it as a key feature that has always characterized Dubai and its unique development story, and how to employ it in a way that sheds light on Important aspects of life in Dubai and its ancient heritage, which is embodied in this new creative artwork, which carries the privacy of an important part of the identity of the Jumeirah area and its beaches close to the hearts of visitors and residents of the emirate. In Dubai, we are pleased that our partner in presenting it is a leading economic group that has made creativity a title for all its mega projects, whether within the UAE or in different regions of the world. "

Badri said, "Brand Dubai seeks to introduce the creative features distributed throughout the emirate, to create more of them, and to inform the community about some of the innovations that have arisen and flourished in Dubai; the city of creativity and creators, especially in the Jumeirah area, which is full throughout the year with a range of creative works, events and activities. Art that emphasizes the creative and historical value of this region.

Empowering the creative community

The new mural is part of the many artistic projects supported by Dubai Holding, as part of its ambitious efforts to empower the creative community in Dubai, and to support the strategic vision of Brand Dubai, one of the most important creative sectors in the emirate concerned with highlighting the artistic and aesthetic features in all parts of Dubai. On its position as a global city that celebrates creativity and innovators and provides them with the opportunity to launch and implement their creative ideas.

It is noteworthy that the "Jumeirah Project" is a multi-axis project that aims to highlight the vital position of the Jumeirah area, which is located in the heart of Dubai, and with its various components represents a great historical, cultural and societal value in the emirate, as it is a testament to the various stages of development that Dubai has gone through over the past decades.

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