Why do people buy books?
Or rather which media influences their bookstore purchases the most?
This is the question answered in a poll published on Wednesday by
Livres Hebdo
.
According to a survey by the Xerfi and I + C institutes, booksellers see the small screen as the most influential medium on sales.
And in fact a television program:
La Grande Librairie
on France 5. 97% of bookstores cite journalist François Busnel's meeting as having an influence on sales.
"Let the viewer become a reader"
Then come, far behind, the radios France Inter (58%) and France Culture (41%), the weekly
Télérama
(40%), the daily
Le Monde
and its weekly supplement
Le Monde des livres
(37%), the daily
Le Figaro
(26%) and the
Télématin program
on France 2 (19%).
With less than 500,000 viewers on average,
La Grande Librairie
, broadcast on Wednesdays at 8:50 p.m., does not bring together, by far, the best audience for programs that evoke the news of books. But it is the benchmark for its quality, as could be
Apostrophes
by Bernard Pivot. “The hearing has nothing to do with the prescription. What interests me is the conversion rate into a reader: that the viewer becomes a reader, ”François Busnel told
Livres Hebdo
.
The guest program is very popular with traders.
"Almost a third of book retailers systematically promote books promoted on television and six in ten do so more occasionally," the monthly said.
This is very true for large cultural supermarkets (such as Fnac, Cultura, etc.), which are 64% “systematically” and 36% “sometimes.
A little less among bookstores in town, with 10% "systematically", 68% "sometimes" and 22% "never".
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France 5