[Live Voice]
[Explanation] This passage of "Teenage Ninja Turtles", compiled in dialect just now, is the work of Xu Chen, the inheritor of the intangible cultural heritage of the "Post-90s".
In the video, he combined the traditional Chinese rap Ningxia Xiaoqu with the most popular cartoon in his childhood, so that more young people can understand the intangible cultural heritage-Ningxia Xiaoqu.
[Concurrent] Xu Chen, inheritor of Ningxia Xiaoqu Autonomous Region, a national intangible cultural heritage project
So when I was creating and editing, in order to attract young people, I wrote "Ultraman" and "Teenage Mutant Ninja Turtles", and even adapted the modern popular romantic movie "Titanic" into Ningxia. The small song is sung to the audience.
Let the audience through this "earth and rustic" accent, listen to how it sings (out of) fashion (taste).
[Explanation] Ningxia Xiaoqu is a national intangible cultural heritage project. It is a native and unique Chinese traditional rap form.
According to historical records, Ningxia Xiaoqu originated in the Tang Dynasty, and the singing of Ningxia Xiaoqu became popular during the Guangxu period of the Qing Dynasty.
[Concurrent] Xu Chen, inheritor of Ningxia Xiaoqu Autonomous Region, a national intangible cultural heritage project
To put it simply, Ningxia Xiaoqu is the only local genre in Ningxia. If the term genre is very unfamiliar to everyone, it is better to use another word to explain it, called Chinese traditional rap.
[Explanation] In order to let more people understand and like Ningxia Xiaoqu, Xu Chen has done his homework on promotion: he and his father hold free learning classes outside, combine Ningxia Xiaoqu with popular music, and promote it through the network video account.
[Concurrent] Xu Chen, inheritor of Ningxia Xiaoqu Autonomous Region, a national intangible cultural heritage project
The first aspect is to use the public welfare training of the school and the public welfare training of the community to let the students and the elderly in the community learn it and sing it.
Two (yes) I formed a band with my friends, because the band's packaging of Ningxia tunes will be more popular and novel. Making Ningxia tunes popular should make it easier for young audience friends to accept it.
The third piece is to use the platform of Douyin and Video Number to promote Ningxia Xiaoqu.
TikTok has not only adapted some popular works, but also adapted some animations and well-known movies.
Number of fans Now the two accounts together should have more than 80,000 fans. The most intuitive feeling of entering Douyin and entering the video account is that the audience is closer to themselves, the audience's feedback is more direct, and the audience's feedback is more timely.
Based on these feedbacks from the audience and their comments, the adjustment of Ningxia Xiaoqu is made. This is a positive boost for Ningxia Xiaoqu and such an ancient Chinese traditional rap art.
[Explanation] Xu Chen used new methods, new ideas, and new techniques to make ancient Chinese traditional rap fashionable, and Ningxia Xiaoqu became popular again.
Xu Chen hopes that Ningxia Xiaoqu can continue its "life".
[Concurrent] Xu Chen, inheritor of Ningxia Xiaoqu Autonomous Region, a national intangible cultural heritage project
1. I am a grassroots artist. I didn't want to turn myself into an artist, because Ningxia Xiaoqu has always grown in the soil and it needs the nourishment of the soil.
2. My understanding of Ningxia Xiaoqu is that such intangible cultural heritage cannot be eliminated, nor can it be eliminated.
Because the traditional Chinese rap art is a very broad and profound art rooted in folk art, it is a lyric condensed by the wisdom of the common people from generation to generation.
If it were to become extinct, I think it would be a pity.
[Explanation] As a non-genetic inheritor of the "post-90s", Xu Chen keeps innovating on the way to guarding intangible cultural heritage, using his unique ideas to make Ningxia Xiaoqu fashionable and give it new vitality.
Xie Yu Ningxia Yinchuan Report
Editor in charge: [Ji Xiang]